Jan 28, 2013

Google’s Revamped Image Search Streamlines Searchers’ Pathway to Your Website

A look at Google's new image search, courtesy of the Google Webmaster Blog, with my own emphasis added in orange.

A look at Google’s new image search, courtesy of the Google Webmaster Blog, with my own emphasis added in orange.

Over the weekend, Google unveiled a faster and more streamlined image search function.    While communicators probably don’t need another reason to use images – the advantages of doing so are pretty clear – Google just hand us another.

In their post about the update, Google noted that in addition to streamlining the user experience in order to make it easier for people to flip through relevant images and find the one they’re seeking,  Google also noted that they are making the domain name for the images clickable.  This is a big deal.

The domain name is now clickable, and we also added a new button to visit the page the image is hosted on. This means that there are now four clickable targets to the source page instead of just two. In our tests, we’ve seen a net increase in the average click-through rate to the hosting website.

The new format, as displayed on the Google webmaster blog, is much easier for users to scan, and does a better job of highlighting the images.  Instead of pointing and clicking, opening and closing images, users will be able to flip rapidly through them, and will be able to quickly access the related web page for each. As an inveterate Google user myself, this is a welcome change.

We know that content with images generates more views.  Now Google is making it even easier for viewers of those images to get directly to your web site.   Including images with the content you publish has always been a good idea, and it just keeps getting better.

Related resources:

Blog posts about using visuals in PR communications:  Visual PR

Options for embedding and distributing images and multimedia within press releases and other content:  Multimedia and PR

Sarah Skerik is PR Newswire’s vice president of social media.

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