Jul 10, 2013

How Content Curation Attracts Audience & Powers SEO

If you want to position your organization as a thought leader or enhance your brand’s reputation on line (or, for that matter, do the same for yourself), honing your ability to curate relevant content is crucial.

You may already know some great curators – they are those people on Twitter who share links that you consistently click on, or that friend on Facebook who always finds the most interesting stuff.  They are those people whose boards on Pinterest seem to be full of the most compelling ideas.

In short, they are the people who have earned (and kept) your attention.

Curation is a lot like editing.  In addition to having their fingers on the pulse of a particular topic, good curators winnow out the valuable nuggets from amidst a veritable mountain of chaff: and this ability is what makes them so valuable to their followers.

Developing a stream of relevant and interesting content is a worthwhile endeavor.  In addition to attracting and keeping interested followers, doing so effectively creates an audience for the communications you develop (again, for either your brand or yourself) and deploy into the stream.

A free webinar later today featuring Cameron Uganec (@CameronU)  of Hootsuite will be exploring these benefits, and also discussing how curation can improve SEO and web site traffic.  Simply put, it’s difficult to understate the importance of developing a relevant audience for your brand, and the benefits that can accrue to organizations that make the investment in doing so.   Social buzz, thought leadership, SEO, lead generation — it’s all connected, and it all starts with sharing great content.

I’ll be tuning in, I hope you can, too.  Here’s the registration link:

A Guide to Content Curation: How Social Media Changed the Game — Wednesday July 10, 2013
2:00 pm-3:00 pm ET

Author Sarah Skerik is PR Newswire’s vice president of content marketing, and is the author of the e-book “Unlocking Social Media for PR.”  Follow her on Twitter at @sarahskerik

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