Mar 21, 2016

Influencer Insights: Media Moves and Intel for March 21

Influencer Insights March 21

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves.

This week’s highlights include a new columnist at Cosmpolitan, a new editor-in-chief at The Center for Investigative Reporting, and an interview with a cybersecurity policy journalist from The Hill.

1. Financial Times – Washington Bureau: David J. Lynch (@davidjlynch) has enlisted as a Washington correspondent @FT covering cybersecurity, white collar crime and the SEC. Lynch has a wide range of experience in writing about economics and politics and has reported from more than fifty countries. He was most recently an editor for cybersecurity at Politico and has also written for Bloomberg News, Bloomberg Business News, and USA Today. With over thirty years of experience, Lynch has also appeared on Fox, C-SPAN, and PBS among others. 

2. The Globe and Mail: Former Financial Post scribe Christina Pellegrini (@chris_pelle) joins the team as a business reporter @globeandmail in Toronto. Pellegrini covered capital markets and investing at the Financial Post and, prior to that, worked at Bloomberg News in Toronto as a telecom reporter.

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3. Cosmopolitan: Daughter of Senator John McCain, Meghan McCain (@meghanmccain) has joined @Cosmopolitan as a contributing columnist. She will be focusing on the 2016 presidential election from the perspective of a Republican. The fashion and beauty magazine has recently been focusing more and more on covering the 2016 election and is thrilled to welcome Meghan McCain as a regular contributor. McCain is currently host of the nationally syndicated radio show America Now and is also a regular contributor at Fox News.

4. The Center for Investigative Reporting: Managing editor Amy Pyle (@amy_pyle) has been promoted to editor-in-chief @CIRonline. Pyle first joined CIR as a senior editor in 2012 and moved up to the role of managing editor in 2014. Prior to CIR, Pyle was News Director at The University of California – San Francisco, the assistant managing editor of investigations at The Sacramento Bee for ten years, and a capitol bureau reporter at the Los Angeles Times for eleven years.

5. Silicon Valley: Modern Luxury has launched a new bi-monthly consumer magazine @siliconmag with Anh-Minh Le (@ale) as editor-in-chief. The magazine will focus on local entrepreneurs and their innovative spirit as well as up-and-coming tech products, fashion news, interior design, openings and events and more. Anh-Minh Le’s editorial experience includes working as editor-in-chief of Anthology Magazine for six years as well as her time as a freelance writer and editor at numerous California publications such as the San Francisco Chronicle, San Francisco Cottages & Garden, and California Home + Design.

Influencer Intel of the Week: In the latest edition of Beyond Bylines’ Journalist Spotlight, our audience relations team speaks with Katie Bo Williams, a staff writer at The Hill who covers cybersecurity policy. Check it out to learn why she deletes any pitch offering a “cybersecurity expert,” plus more dos and don’ts for pitching her.

To build relationships with the right influencers, you need the right monitoring tool. Download At What Cost? Justifying a Media Monitoring Service to learn how to select a solution that will provide you intel on which journalists and influencers to pitch and how to pitch them.

Author Nida Asheer is a member of PR Newswire’s audience research team.

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