To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves.
This week’s highlights include a new executive creative producer at Buzzfeed, a new editor-in-chief at Re/Code, and a look at the state of social media in Canada by our friends at Beyond the Wire.
1. Town & Country: Stellene Volandes (@therealstellene) has been named editor-in-chief @tandcmag. Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011. She first joined Town & Country in 2011 as jewelry and accessories director. The magazine will celebrate its 170th anniversary later this year.
2. Re/Code: Dan Frommer (@fromedome) takes the lead @recode as editor-in-chief. He was previously a technology editor at Quartz and has been reporting on technology for over a decade with jobs at Forbes.com and Business Insider. He aided in the creation of Silicon Valley Insider that later became known as Business Insider, and is also the founder & editor of news site, SplatF, as well as online travel/tourism website, City Notes.
3. Buzzfeed: Summer Anne Burton (@summeranne) has been named the first executive creative producer @buzzfeed. She has been with Buzzfeed for about four years and was most recently the editorial director for the BuzzFeed BFF team. Prior to that, she was the managing editorial director and weekend editor/senior editor. In her new role, Burton will be focusing predominantly on cross-collaboration efforts between the creative and editorial departments.
4. GQ: Noah Johnson (@noahvjohnson) has joined the new men’s fashion magazine launching in May, GQ Style, as senior editor. He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut. He has also held a variety of editorial positions during his career including fashion features editor at Details, deputy editor at Style.com as well as Complex Media.
5. The Washington Examiner: Former Al Jazeera America scribe Jamie McIntyre (@jamiejmcintyre) joins @dcexaminer as the senior defense and national security writer. McIntyre’s career spans over forty years with time spent at WTOP Radio as an editor/reporter, CNN as a senior pentagon correspondent for sixteen years, and NPR as a newscaster for their program “All Things Considered.” He has also been an adjunct professor for multimedia storytelling in journalism at the University of Maryland for over seven years.
Influencer Intel of the Week: For brands looking to reach all of North America, understanding Canada’s digital landscape is essential. Get the lowdown on the state of social media in Canada with this article from CNW’s Beyond the Wire blog.
When reaching out to journalists and other influencers, your content must be created with their needs in mind. Read our white paper 5 Keys to Crafting Press Releases that Drive Earned Media for tips on writing press releases that work.
Author Nida Asheer is a member of PR Newswire’s audience research team.