Jan 18, 2016

Influencer Insights: Media Moves and Intel for the Week of January 18

PR Newswire Influencer Insights January 18

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves.

This week’s Influencer Insights feature five of the most significant newsroom changes, plus CNW Beyond the Wire’s guide to working with news photographers.

1. Maxim: Owner Sardar Biglari has taken over as editor-in-chief at @MaximMag. He replaces Kate Lanphear who was in charge for six months. Kate was previously in charge of New York Times T Magazine. Sardar is looking to get the magazine back on track after last year’s relaunch as an upscale men’s lifestyle and fashion title resulted in decreased sales.

2. Rolling Stone: Jerry Portwood (@jerryportwood) has been named deputy online editor at @RollingStone. He previously worked as executive editor for Out Magazine. Jerry will be covering film, theater and dance. Jerry describes himself as a pop culture addict and an industrious wordsmith.

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3. Allure: Amanda Meigher has joined @Allure_magazine as a managing editor. Amanda comes to Allure after working as managing editor at Teen Vogue. She also held positions at Glamour and Vanity Fair as editorial business manager. Allure has recently been on the comeback trail, attracting 39% more visitors in the last year to their website.

4. Ser Padres: Grace Bastidas (@brooklynwriter) is the new editor-in-chief at @serpadres, described by Meredith Corporation as “a celebration of today’s Latina mom: the gatekeeper and interpreter of her culture, her language, and her traditions and the woman who understands that taking care of her family begins with taking care of herself.” Grace is also the current editor of Parents Latina which was launched last April as an English language magazine for Hispanic parents.

5. NPR: Executive Producer Anya Grundmann (@npranya) has been promoted to vice president of programming and audience development at @npr. She has been serving in this role on an interim basis but has now taken the reins full-time and is looking to grow the number of NPR-affiliated stations and increase social media engagement for all of NPR’s platforms.

Influencer Intel of the Week: As with all media relations, a bit of advance know-how is needed if you want to work well with photojournalists. In this article on CNW’s Beyond the Wire blog, journalists discuss how to organize media events and photo opportunities that will appeal to news photographers.

When reaching out to journalists and other influencers, your content must be created with their needs in mind. Read our white paper 5 Keys to Crafting Press Releases that Drive Earned Media for tips on press releases that resonate.

Author Kevin Frey is a senior audience researcher for the Mid-Atlantic region.

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