Nov 15, 2012

Inside PR Newswire: Meet Customer Content Specialist Jordana Gailard

You might assume a foodie’s favorite food would be something fancy. Not so much with Jordana Gailard. She’s a steak-and-potatoes kind of girl.  In fact, if you were to try to commandeer her grill, she’ll let you know the error of your ways.

“I grill my own steaks for lunch,” the 26-year-old Albuquerque native says proudly. “When a guy thinks he’s going to take over the grill, he’s completely wrong. Not in this house.”

For PR Newswire, Gailard wears many hats. She tweets and pins, assists customers who call in, stages and moves news releases along, and serves as the charitable giving rep for the Albuquerque office.

Gailard is one of the voices behind @PRNFood. And if you’ve ever called the PR Newswire main support line from prnewswire.com, you may have spoken with Gailard directly.

On a busy day, Gailard can field up to 40 calls.

It’s not just her job that keeps Jordi on her toes. She’s also an avid runner.

“My job keeps me on my toes,” Gailard said. “It’s awesome when you get a prospect client who’s excited to get a person on the line instead of a robot. Any and every question comes into that line. We have a great support staff of content specialists here.”

The variety of questions allows Gailard to be knowledgeable in almost every aspect of the company. She’s always working with different clients and people within PR Newswire to get their questions answered. The work is far from mundane, she said.

Lately, a lot of clients are asking about social media, a subject Gailard is especially passionate about.

“I like talking with clients about how social media affects content and their releases,” she said. “Bringing them toward the light in terms of social media is pretty awesome.”

Gailard graduated a double major – public relations and psychology – from the University of New Mexico in 2010. She’s been with PR Newswire ever since.

If you’ve ever visited @PRNFood on Twitter or Pinterest, you may have seen Gailard’s thoughts on successful and not-so-successful recipes. She also can be found chatting with other foodies on Twitter at noon EST on Wednesdays under #hgeats.

Most recently, Gailard tested a chili recipe from Weight Watchers. It was supposed to take only 15 minutes, but Gailard deviated from the original vegetarian recipe and added ground turkey. She concedes the recipe likely would’ve only taken 15 minutes if she’d prepared it as it was written.

“I’m a big advocate for testing out strange recipes, so our followers can look forward to that,” she said. “And if you aren’t following @PRNFood, you should! Who doesn’t love food?”

Christine Cube is a media relations manager for PR Newswire and freelance writer. You can follow her @cpcube.

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