Sep 21, 2012
Inside PR Newswire: Meet the Director of Multimedia Engagement for MultiVu
To some, the idea of walking away from email, Twitter, and Facebook for an hour seems impossible. But Tom Miale looks forward to unplugging for a bit each day. He’s not doing mantras or meditating. Miale spends that hour doing research.
“I try to take an hour where I’m not distracted by email and social media,” said
the director of multimedia engagement for MultiVu. “I actively research new technologies, and I’m looking for ideas and products to help get our clients’ messages out there. Technology is changing our industry, and you have to be on top of it.”
Miale is an entrepreneur. He helped start up two webcasting companies right out of college. It began simply enough: Miale saved his money and bought a computer. He’d always wanted to be a filmmaker, telling visual stories and finding the balance between audio, video and technology.
The moment he figured out that you could do it on a computer, “the video geek was born,” he said. Miale was immersed in the webcasting industry for a decade before joining PR Newswire in Aug. 2006.
Today, as the director of multimedia engagement for MultiVu, PR Newswire’s broadcast and multimedia division, Miale handles multimedia distribution. He was the creator of the Blogger Media Tour, which takes PR Newswire’s satellite media tour product and tailors it to bloggers.
Essentially, this allows a client’s spokesperson to be available to bloggers for live interviews. Some of the more popular PR Newswire multimedia engagement products include the multi-media news release and the ARC, an easily shareable and distributable engagement platform that functions like a container holding clients’ multiple multimedia assets, including video, audio, PDFs, and infographics.
Miale now is concentrating on working social distribution into all PR Newswire products.
“We’re making sure our clients’ content is distributed out to as many social channels as we possibly can,” he said. “In this role, I’ve become sort of the multimedia storytelling evangelist for MultiVu.”
This has led to many speaking engagements about multimedia – something that has surprised Miale, who never imagined himself a public speaker.
“I enjoy speaking at conferences,” he said. “I like being a teacher to the brand world. I wrote a proposal that got accepted with some colleagues that got into last year’s SXSW. This is a big deal for someone who never thought they would be a public speaker.”
While Miale likes being behind the camera, he’s also become quite comfortable in front of it. In fact, you might know him as half of the TnT team, the “Tom and Tom” videos that are produced by PR Newswire. For the last couple of years, Miale has teamed up with PR Newswire’s blogger relations manager, Thomas Hynes, on a bunch of videos that began at SXSW. The to collaborate on other videos throughout the year, too.
When he’s not digging into the latest technology, the New Yorker writes a food blog called I’m Not a Foodie. Miale also stays busy with his family. All reside in and around Long Island, and Miale admits he “gets the shakes” if he leaves New York too long. He currently resides in Queens with his wife and two young children, who are almost 1 year and almost 3 years. They also have a dog, Oakley, who’s almost 4.
Christine Cube is a media relations manager for PR Newswire and freelance writer. You can follow her @cpcube.
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