Jul 13, 2012
PR Blogs: The Art of Storytelling
This week my focus is on PR blogs. Public relations may be its own industry, but, at the same time, every industry needs its own public relations. You can call it messaging, crisis communications, or branding. The fact is everyone has a story to tell. The companies that do it well often succeed. And the companies that do it well usually have a team of professionals assisting them. And, as I’ve learned this week, a lot of those professionals have their own blogs on the topic, offering a view behind the curtains into the art of communicating. So with that in mind, let’s ready our official statement, avoid all those annoying buzzwords, and simply enjoy this brief tour of some of the best PR blogs I’ve seen.
The PR Verdict offers a unique perspective (or “spin”) on the public relations world. This blog looks at the day’s top stories and examines them through a PR lens. There may be a story about a CEO or a Presidential candidate or a recently divorced movie star. This site looks at how their message was executed. If I were to pitch this blog, I’d look for stories surrounding public relations as it relates to the news. Check out the full review here.
PR In Your Pajamas is not a fashion blog. (That was a few weeks ago!) Instead, it’s a reminder that public relations never sleeps. It requires constant attention, regardless of what you’re wearing. If I were to pitch this blog, I’d look for humorous examples of poor public relations. I wouldn’t necessarily pitch her stories surrounding sleepwear. That is, unless you want to be featured on this site in the wrong way. Check out the full review here.
The Future Buzz is another PR blog written by a PR professional. What sets this blog apart, however, is the scope of that which it covers. Marketing, social media, SEO, blogging, news, opinion and trends are all fair game here. If I were to pitch this blog, I’d look for anything to do with the public relations industry. Odds are, it’s already in their wheel house. Check out the full review here.
Media Culpa is the blog of a Swedish PR professional. He works in the field. He has for quite a while. Here on his personal site, he examines the successes and also the failures of the industry he’s called home for the last 15 years. If I were to pitch this blog, I’d look for stories that surround social media and public relations. Check out the full review here.
PR-Squared is written by a public relations heavyweight. To be honest, I knew about Todd Defren before I knew about his blog. These days I know about both. And I’m better for it! His insights and observations come with both a sense of humor and context. If I were to pitch this blog, I’d keep his reputation in mind. Check out the full review here.
That’s all for now. In the meantime, if there’s a blog I should be reviewing, drop me a line or a note in the comments, and I’ll take a look. Until next time…
Author Tom Hynes is PR Newswire’s manager of blogger relations. And as you may have guessed, he has a twitter account.