Aug 12, 2011

PR & Journalism Blog Roundup: Threats to Quality Journalism, Changing the Perception of PR

From negative trends that threaten quality journalism to replacing the word ‘minorities.’ This is a roundup of 10 interesting PR- and media-related stories found online last week and brought to us by ProfNet editor Jason Hahn.

Following is a roundup of 10 interesting PR- and media-related stories found online last week:

Three Negative Trends That Threaten Quality Journalism: N. Ravi recently quit his post as editor of The Hindu, one of India’s largest English-language daily newspapers. In his resignation letter, he shines the spotlight on the problem of board members running a media institution “like a company producing plastic buckets with purely commercial considerations and unethical practices overwhelming editorial interests and values.” Ravi notes one positive trend in India’s newspaper industry (growing readership) and three negatives trends (dependence on advertising revenue, competing for the “average reader” and selling news space). (Guardian)

Next-Generation Data and Journalism: Contrary to popular belief, having more and better data about traffic to stories may be a good thing for journalism. For editors, this kind of data is a window into the how and why a post is getting a lot of traffic. Real-time analytics enables you to see all this as its happening. For The Atlantic, having these stats hasn’t sparked a race to the bottom with content catered to tasteless topics — it’s encouraged the publication to continue pumping out “weird” long-form technology-focused content. (The Atlantic)

Facebook Fan Page Analysis: KOMU-TV in Columbia, Mo.: This post analyzes how KOMU-TV in Columbia, Mo., is utilizing its Facebook fan page. One great feature is its tab dedicated to their team of anchors and news reporters. However, the page takes a bit of a risk by making its wall the first thing a visitor sees. The station might want to consider using a custom landing tab, if they can think of a value proposition and something worthwhile to incentivize liking their page. (Mediabistro’s 10,000 Words)

Eight Questions Every PR Job Seeker Thinks About: This post discusses eight questions that are likely on the mind of PR job seekers. For instance, how can a job seeker stand out from the crowd when submitting a resume via a company portal? Find a personal connection within the organization. What if a job seeker doesn’t have the agency experience desired? Demonstrate relevant and specific experience to the client or industry they’re looking for. What’s the most powerful thing a candidate can do to boost their appeal? Start a blog — yesterday. (Communications Conversations)

Homeless Man Wins Journalism Award: Jose Espinosa used to be an insurance salesman and an actor. He now lives in Philadelphia’s largest homeless shelter. Despite his circumstances, Espinosa won an international award from the International Network of Street Papers for his profile of Matthew Saad Muhammad, a fellow shelter resident and the former light-heavyweight boxing champion of the world. The story was written for the One Step Away, a “street paper” written and distributed almost entirely by people who are homeless. (

Seven Ways to Change the Perception of PR: Many perceive the PR industry to be a distasteful group of miscreants that lies, cheats and manipulates to get what they want. Regardless of reality, the industry truly does have a “perception issue” — just like many others do. PR professionals trying to avoid being “tarred with the same brush” should take note of these seven tips. Among them are to tell the truth (and advise your clients to tell the truth), be open to criticism and be transparent in your online activities. (Spin Sucks)

Business Journalists Rely on Social Media: A survey from Arketi Web Watch shows how much business journalists use different online and offline sources for stories. The results show that 56 percent of business journalists look to blogs, 44 percent look to microblogs (e.g., Twitter) and 39 percent look to social networking sites. These findings point to the potential for connecting with these journalists via these channels and standing out from the crowd. (Simply Zesty)

How to Write a Press Release: This post is simply an overview of how to write a high-quality press release. It goes over some important guidelines — such as writing in the present tense, writing concisely and clearly, and putting the most important information first — along with 10 steps to follow. (Kerrmunications)

Bloggers Are Promotional Partners, and That’s Bad for PR: “In the evolution of social media, somehow blogger outreach became equated with public relations’ pitching to journalists, and so for years it’s been largely the domain of PR coordinators and account executives.” PR should not be primarily tasked with reaching out to bloggers. While some PR pros would disagree, since social media is about relationships, the rub is that bloggers are not journalists, and that blogger-outreach programs are paid media. Bloggers should be paid/compensated partners, and PR firms must convince clients to hand over some of their media budgets, then learn how to create smart, clever and measurable promotional partnerships with bloggers. (Social Media Explorer)

Is it Time for Journalists to Stop Using the Term ‘Minorities’?: The word “minorities” has long been used to describe people who are not white, but with changing demographics rendering the term outdated, is it time to stop using it? David Minthorn, deputy standards editor at the Associated Press, said the AP isn’t considering a change in usage, though he expects “other precise terms will emerge as the situation evolves.” But even those who would like to see a replacement for the word have trouble thinking of a better alternative. (Poynter)

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1 Comments on Blog Post Title

Glenn Ferrell (@glenn_ferrell) 13:53 EDT on Aug 12, 2011

Jason, Thanks for your kind mention of my “Seven Ways…” post ! I very much appreciate it 🙂

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