ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire. The site is chockablock with interesting people and content. Here are some of the most popular posts from last week. Enjoy!
5 Tips for Landing Your First PR Job After College
Robin Embry, vice president of Lovell Communications provides some excellent advice for recent college grads on how to get that first job.
Do Journalists Care About the Pitch? 11 Tips
“Journalists do care about the art of the pitch. A good pitch makes the difference between a story in tomorrow’s paper/blog and permanent relegation to a reporter’s junk folder.” Beth Monaghan, principal and co-founder of InkHouse Media + Marketing shares some advice for PR professionals to keep in mind.
3 Shopping Cart Promotional Tactics for the Holiday Season
“I’ve been on a mission to understand online buyer behavior, and in this column I’ll look at the relationship between the cart value and the shopping cart abandonment rate. What are key price points that trigger abandonment? And can different pricing tactics lead to more conversions without eroding margin?” Charles Nicholls, founder and chief strategy officer at SeeWhy Inc.brings us this report.
SPOTLIGHT: Manuel De La Rosa, KRGV-TV
Every month I highlight a journalist and share their personal story and insight with you. This SPOTLIGHT belongs to journalist Manuel De La Rosa, a reporter at KRGV-TV in Rio Grande Valley, TX.
Dear Gracie: How Social Media Changed Branding
Each week, Dear Gracie (Grace Lavigne, ProfNet editor) answers questions from ProfNet Connect readers with advice from our network of more than 44,000 ProfNet experts. This week she tackles the question, “I’m interested in tips for branders/advertisers/marketers on how social media is different from traditional media. Are there any tactics we should use specifically for social media vs. traditional media? How do brands become memorable through social media? What makes a brand successful on social media?”
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