It’s always interesting to look back over the year and see which blog posts were most popular with our readers. For 2012, the most popular posts were a blend of commentary on emerging PR trends, tried and true PR tactics -served with a side helping of humor.
Without further ado, here are the top posts for 2012, in descending order:
Trends are a popular topic, which is no surprise in the fast-changing field of PR. We do our best to stay on top of emerging technology innovations and changes in the media and information markets, in order to help PR and communications pros capture as much attention (and opportunity) as possible. We’ve started identifying 2013 PR trends, too. See our two PR trends for 2013 posts : Outcomes & Tactics and Evolving Media & Social Business
Sometime, laughter is the best medicine. Bookmark this hilarious post by guest author Beth Monaghan (@bamonaghan) for when you’re having one of those days. It’s guaranteed – at the very least – to elicit a wry smile.
Written in 2011, this post has been popular since it was published, because it offers detailed advice on the devilishly difficult challenge of garnering a spot on daytime TV for your client or your brand.
This post, published mid-year, considered trends in terms of the skill sets required of PR pros now – and in the future.
Another oldie from 2011, this post tells the somewhat ridiculous story of how we (okay, in truth, I) came late to using our own newswire service to promote this blog. Needless to say, the tactic worked in spades, and we now regularly use the wire to promote not just the blog, but other content we publish. Simply put, you can’t deny the necessity of distribution in any publishing model – including the publishing found in content marketing and public relations.
Auld Lang Syne
As this year closes and we look forward to 2013, we’d like to thank you all for stopping by and reading our blog this year, and to wish you all a very happy and prosperous upcoming year.