Oct 28, 2011

Real Estate Blogs: Location, Location, Location

Working as the blogger relations manager for PR Newswire, I come across my fair share of great blogs that cover a wide variety of subject matters and interests.  And as you might expect, some blogs are better than others. With that in mind and in an effort to highlight the better ones, I do my best to review one of these blogs every day.

This week my focus is on real estate blogs. Truthfully, I don’t know that much about real estate. (I know the band, Real Estate. They’re great.) But as far as fixed mortgages and financing are concerned, I’m a little bit in the dark. So I was glad to take this on. After all, real estate is pretty important. Not only does it usually mark the largest investment people make in their entire lives, it’s also where you live, it’s where you spend the bulk of your time. So with that in mind, let’s call up our brokers and hit up the open house circuit in this brief roundup of some of the best real estate blogs I’ve seen lately.

Zillow Blog is a great real estate blog. But it’s also just a great blog. They have a good sense of humor here and know how to splice in some lighter fare to go with their business side of things. If I were to pitch this blog, I’d go with real estate stories, but I wouldn’t be afraid of anything light or funny. Check out the full review here.

BloodhoundBlog is a great blog. But be warned, they don’t sugar coat things here. And they use hyperbole like its oxygen. (Ok, that might be an exaggeration.) Throughout it all is a team of excellent writers writing tirelessly on real estate. If I were to pitch this blog, I’d look for stories that sit at the intersection of real estate and social media. Check out the full review here.

Brownstoner is a blog dedicated specifically to the Brooklyn, NY market. If there’s a new rental property, business opening or anything else that might affect this market, you’ll read about it here. This will make things tough if you want to pitch them. But the truth of the matter is that most real estate blogs are about their specific location. That’s what real estate is all about anyway, right? Location. Check out the full review here.

Curbed offers a look inside the high-profile dealings of the real estate world. It was originally started in New York, but now covers many large urban markets in the U.S. This is a great blog if you’re in the industry. But it’s also great just to have a look at celebrity homes, too. If I were to pitch this blog, I’d pitch them real estate news that’s entertaining. Check out the full review here.

Real Estate Cafe prides itself on having saved consumers up to 1 million annually in costs and fees during four of the last five years. They’re definitely trying to make the experience of buying or selling a home easier for the consumer. In fact, if there’s a way that people are looking to save money in the real estate game, you’ll probably read about it on here. If I were to pitch this blog, I’d look for anything to do with real estate and group buying or e-commerce. Check out the full review here.

That’s all for now. In the meantime, if there’s a blog I should be reviewing, drop me a line or a note in the comments, and I’ll take a look. Until next time…

Author Tom Hynes is PR Newswire’s manager of blogger relations. And as you may have guessed, he has a twitter account.

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