May 24, 2012
Showcase *YOUR* Social Media Expertise
Have you built some expertise in the area of influencer targeting and engagement? If the answer is yes, consider showcasing your expertise by contributing to “The Definitive Guide to Social Influencer Engagement,” an e-book PR Newswire is crowdsourcing.
The editorial theme of the ebook is targeting influencers in social media. Identifying the members of your audience that can bring the most value to your brand and knowing how to effectively engage and build sustainable relationships with these influencers plays a crucial role in any successful earned media campaign.
This eBook is designed to provide the reader with the successful strategies, helpful tips and best practices for targeting influencers in social media – all from thought leaders and experts in earned media – and this is your opportunity to be counted amongst them.
Why participate? This is a unique opportunity to share your social media prowess with our broad community – and yours! It’s a chance to be published in something that will be widely distributed among communications professionals all over the world. Enhance your social visibility and boost your credibility as a thought-leader.
Table of Contents
We’ve provided the framework for the crowd-sourced eBook. Below you’ll find the table of contents and chapters, as well as additional editorial topics for each chapter.
CHAPTER 1 – What’s an Influencer? Who Are They?
Different Types of Influencers, for example:
Rock Stars vs. Connected Pros on the Rise
Big Time Bloggers vs. Knowledgeable Enthusiastic Self-Publishers
Mass Media vs. Niche Media
CHAPTER 2 – Gauging Influence
The Importance of Scoring Systems (for example “Klout,” or “Kred”) and How to Use the Information
Measuring Influence Among Followers, Fans, Friends
CHAPTER 3 – Finding Your Influencers
Helpful Tools & Platforms
Using Analytics to Identify Influencers Among People You Already Know – Current Customers, Media, Followers
Influencers You Don’t Know (But Want To) –How to Make That Initial Connection
Creating Your Perfect Blend of Influencers
CHAPTER 4 – You Have Influencers – Now What?
Building a Strategy for Influencer Engagement:
Choosing the Channel or Platform to Use (Blogging, Speaking, Etc.)
CHAPTER 5 – Measurement and Future Engagement
Different Types of Influentials:
Ongoing Relationship Building
Follow Up On Activity
WILDCARD CHAPTER – Create Your Own Topic
Do you have great advice to offer on our overarching topic, but it deserves another chapter? You may create your own chapter and submit content to a topic of your own choosing. Please suggest a chapter title, too.
Interested? Here’s how to submit your chapter.
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