Like the dating scene, some bloggers and some brands are looking for a quick fling; others are interested in long-term relationships. Understanding this will help you connect with the influencers who want the commitment you’re offering.
When you’re blogging day in and day out, it’s easy to lose focus. You may wake up one day to realize your content marketing’s failed to connect with your audience. Here’s how to take stock and identify opportunities for growth.
Press releases are becoming more common as a way for content marketers and blog managers to drive traffic to their owned media channels. Learn how to develop and execute a content release strategy from start to finish.
May 21, 2015
May 06, 2015
Apr 09, 2015
Maintaining a blog can be a rewarding way to showcase your expertise, passion and impressive writing skills—but it isn’t without challenges. The market is saturated with brand blogs, and it’s difficult and time-consuming to produce consistent, engaging content your audience craves. How does your brand become an industry influencer with a blog customers value? During PR Newswire and […]
Apr 07, 2015
Bloggers devote a lot of time to crafting compelling blog posts. Time is spent brainstorming the content, gathering information and then finally writing the perfect post. But the fun doesn’t end there—as the perfect post often requires the perfect visual to go with it. Maybe you’re lucky enough to be an excellent photographer, or at […]
Mar 26, 2015
Today’s blogging community is dramatically different than what it once was. In the mid 1990s, online diaries sprang forth from discussion groups, bringing writers a more structured way to journal their personal thoughts and activities. Thanks to the introduction of tools like LiveJournal, Blogger and WordPress, blogging exploded in popularity in the early 2000s. Now, millions of blog posts are published each […]