Many of today’s most successful blogs found their success by offering up both depth — and breadth — of knowledge. Here are five reasons a multi-author blog showcasing your company’s experts can boost your marketing strategy.

When you’re blogging day in and day out, it’s easy to lose focus. You may wake up one day to realize your content marketing’s failed to connect with your audience. Here’s how to take stock and identify opportunities for growth.

Press releases are becoming more common as a way for content marketers and blog managers to drive traffic to their owned media channels. Learn how to develop and execute a content release strategy from start to finish.

Blogging for your brand can be daunting. We all want to do our best at inspiring our audience to take action. Next time you’re struggling with writing a blog post, remember these 5 rules.

Learn how to get your blog content noticed on social media and tune into the on-demand webinar “Beyond Social: Blog Marketing Tips to Reach and Engage New Audiences” for more tips.

Maintaining a blog can be a rewarding way to showcase your expertise, passion and impressive writing skills—but it isn’t without challenges. The market is saturated with brand blogs, and it’s difficult and time-consuming to produce consistent, engaging content your audience craves. How does your brand become an industry influencer with a blog customers value? During PR Newswire and […]

Bloggers devote a lot of time to crafting compelling blog posts. Time is spent brainstorming the content, gathering information and then finally writing the perfect post. But the fun doesn’t end there—as the perfect post often requires the perfect visual to go with it. Maybe you’re lucky enough to be an excellent photographer, or at […]

Today’s blogging community is dramatically different than what it once was. In the mid 1990s, online diaries sprang forth from discussion groups, bringing writers a more structured way to journal their personal thoughts and activities. Thanks to the introduction of tools like LiveJournal, Blogger and WordPress, blogging exploded in popularity in the early 2000s. Now, millions of blog posts are published each […]

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