• Posted in Agency, Marketing, Public Relations
  • Tagged in Brand Journalism, Content Marketing, PR trends, Demand Generation
  • Leave a Comment

PR and marketing teams are leveraging each other’s strengths to meet new audience demands, giving rise to content marketing and brand journalism as desired skill sets. Both are involved with creating content that audiences find interesting and useful, but does that mean they are one in the same? Can the terms “content marketing” and “brand […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Brand Journalism, Content Marketing, Visual Storytelling
  • Leave a Comment

PR has traditionally been dependent on the voices of journalists to broadcast brand stories and serve as unbiased influence. But as newsrooms shrink and brands compete against the latest viral stories for media attention, digital channels have created more opportunities for communicators to take control of their messages and place them directly in front of […]