• Posted in Agency, Public Relations
  • Tagged in Marketing Strategy, multi-channel marketing, Integrated Marketing, media targeting, Brand Monitoring, PR strategy, public relations, Content Strategy
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Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Media Relations, Brand Monitoring, Media Monitoring
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Members of the C-suite want to know whether the money, time and energy that went into a campaign changed consumer behavior and generated profit. Because of this, you can’t take the quantity of your media pickup at face value.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in crisis communications, Brand Monitoring, Media Monitoring, social media monitoring
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Miss out on a media mention and your brand reputation will suffer a damaging blow. Learn why it’s important to invest in tools that stay on top of conversations across social media, news and review sites, television, radio, and more.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Media Relations, Brand Monitoring, Media Monitoring, Influencer Marketing
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Reaching your audience at the right moment, with the right content, on the right channel is a goal every communicator dreams of. Achieving it is possible with the right media monitoring and targeting tool delivering the right data.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Brand Monitoring, Media Monitoring
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Are you really using your email monitoring alerts to the best of your abilities? Here are four tips to help you effectively manage your news clips and positively impact your PR and marketing.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Media Relations, Brand Monitoring, Media Monitoring, audience research
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If your PR agency doesn’t have the proper processes in place, it can be time-consuming to thoroughly research media, tailor pitches and provide other vital services to every client. Follow these 3 tips to delight clients efficiently.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Brand Monitoring, Media Monitoring, Best Of 2015
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PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in broadcast media, Media Relations, Brand Monitoring, Media Monitoring
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As much as social media and mobile have disrupted our news viewing habits, many traditional media platforms still hold incredible value in shaping public perception. Broadcast news, in particular, continues to see audience growth.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Social Media, Brand Monitoring
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The value of Twitter data goes beyond basic brand monitoring. Smart brands are setting up alerts for key topics that directly and indirectly impact their business. Get started with these 10 must-monitor searches.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Content Marketing, Social Media, Brand Monitoring, Demand Generation
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PR Newswire is about to hit a milestone on Twitter – 100,000 followers – and it has caused our VP of strategic communications and content to think a lot about where we’ve been, how we’ve evolved, where we are and where we’re going.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Brand Monitoring, monitoring, social media monitoring
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Data: This one four-letter word can incite panic in the most stalwart of public relations professionals. Here are three ways to stay clear of trouble when monitoring and measuring your brand’s communications.

  • Posted in Marketing, Public Relations, Tracking & Measurement
  • Tagged in Marketing Strategy, marketing, Brand Monitoring, social media monitoring
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The depth of actionable business intelligence that’s available through brand monitoring is worth the price because of the opportunities that monitoring offers. Learn how brand monitoring can help your company market itself more efficiently.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Content Marketing, Brand Monitoring, Influencer Marketing
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Social media has the amazing ability to connect us with people and conversations we might otherwise have never known existed. It’s pretty incredible what we can learn from social media. But with all the content out there—an absolute deluge of thoughts and ideas—how do we find what is most relevant to us? Continuous social media monitoring […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, PR, targeting, Press Release Tips, influencers, Brand Monitoring, Influencer Marketing
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So much of content marketing revolves around getting your message to the right people. Sending a piece about global warming to someone who reports on fossil fuels just because you both share an interest in natural resources doesn’t cut it. And blanketing an entire industry with your work in hopes that it catches on is […]

  • Posted in Public Relations, Tracking & Measurement
  • Tagged in PR measurement, Media Relations, Brand Monitoring, Media Monitoring, Demand Generation
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The growth of online and offline communication channels has placed companies under a public microscope, and as a result consumers are more fickle about the brands they choose to support. Media fragmentation and information overload has made it much more difficult for communicators to single-handedly keep track of all the information that is publicly available […]

  • Posted in Public Relations
  • Tagged in Brand Monitoring, Media Monitoring, public relations
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In the wake of the recent conversation about the value of newswire services, I thought I’d share an email I received from an old friend, who works at a major print outlet in Chicago.  Hey Sarah!  I’ve got a work-related problem and wonder if you can help me find a solution: I’m a digital news […]

  • Tagged in Media Relations, Visual Storytelling, Brand Monitoring, Media Monitoring
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Summary:  As media outlets continue to cut newsroom resources, new opportunities for brands emerge to fill content voids.  But is the visual content your brand creates newsworthy enough to make it into your favorite digital news sites?  Here are four questions you can ask to guide development of effective visual content.  The Chicago Sun-Times’ decision […]

  • Posted in Tracking & Measurement
  • Tagged in Brand Monitoring, Media Monitoring
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Have you ever stopped to think about how much media monitoring costs your company? Your PR department has been collecting clips for your company for a while and you’ve even managed to come up with some metrics to trend for tone. But how do you know you’re capturing all the coverage that’s meaningful to your […]

  • Tagged in Integrated Marketing, Social Media, Brand Monitoring, Media Monitoring
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The Securities and Exchange Commission issued guidance yesterday that permits public companies to disclose material information such as earnings through social channels — such as Facebook and Twitter – as long as investors have been alerted about which social media will be used to disseminate such information.  The SEC guidance related to an investigation that […]

  • Tagged in Social Media, Brand Monitoring, Media Monitoring
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A secret to success in today’s communications arena is not just the actual production of content, but incorporating the voices of our social audiences into the content mix by building social collaboration into the strategy. In other words, it’s an exercise in agile engagement, in which the brand listens to what people are talking about […]

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