• Posted in Agency, Marketing, Public Relations
  • Tagged in Branding
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In a perfect world, our online brand would be an exact reinforcement of our real-world reputation. The reality is, syncing the two is difficult. Here are tips to strengthen your personal brand online.

  • Posted in Agency, Public Relations
  • Tagged in media room, PR strategy, Branding
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Once a place where press releases were merely posted and archived for years on end, media rooms today are living company assets that pack a content punch. Here are 10 pages you should consider using in your brand newsroom.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Marketing Strategy, PR measurement, Branding
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Measurement is key to ensuring your brand stays relevant to customers now and in the future. These basics explore how to quantify and optimize your brand building efforts.

  • Posted in Agency, Public Relations
  • Tagged in Marketing Strategy, PR strategy, Branding, public relations
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Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions.

  • Posted in Press Release Quick Tips, Public Relations
  • Tagged in News Distribution, Writing Tips, Branding, Content We Love
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We all have a personal brand, and if you are an independent business owner, oftentimes your personal brand is your business. As this Content We Love demonstrates, press releases can help drive earned media and new customers back to you.