Amanda Hicken

  • Posted in Content Marketing , Demand Generation , Tracking & Measurement
  • Tagged in cmworld , Marketing Strategy , Influencer Marketing
  • Leave a Comment

Smart devices are changing how we access the Internet. Marketing thought leaders discuss why the explosion and integration of information channels has revolutionized how consumers make buying decisions and marketers create content.

Danielle Capriato

  • Posted in Content Marketing , Demand Generation
  • Tagged in cmworld , content marketing
  • Leave a Comment

When asked “Why do you do what you do?” a content marketer might discuss attracting brand awareness, demand generation, or the importance of thought leadership. But to succeed, brands can’t just focus on the desired end result.

Amanda Hicken

  • Posted in Content Marketing , Demand Generation
  • Tagged in cmworld , Marketing Strategy
  • Leave a Comment

When it comes to your brand’s content marketing strategy, what is your most important priority? If your answer isn’t Creating Demand, your content is missing the mark.

Amanda Hicken

  • Posted in Content Marketing
  • Tagged in cmworld , content marketing world
  • Leave a Comment

In the run-up to Content Marketing World, we asked Amanda Hicken, Cleveland superfan and PR Newswire’s Senior Manager of Strategic Content, to recommend her favorite nearby spots for #CMWorld attendees.

Go to Top