Apr 29, 2015
Marketing a nonprofit organization can seem a daunting task. You don’t always have the resources or staff to dedicate to a communications plan. So where to begin? I sat down with Mandy Herbert, Director of Marketing and Public Relations for Patient Services, Inc. (PSI), an organization that helps people with chronic illnesses afford life-saving treatments, […]
Nov 27, 2014
A recurring theme on Beyond PR has been how the evolution of media and technology has impacted Public Relations and Marketing—broadly over the last two decades and specifically how the rapid shifts in digital channels and platforms affect our day to day jobs. As those of us in the United States take the day to […]
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