There are three methods that are most commonly used for content press releases: the content teaser, content round-up and full-text syndication. Here we break down what those releases are, when to use them, and a quick tip for each.
Be engaging, be clever and take the time to craft press releases and other content that will motivate readers. But always be upfront about the source. Learn how to properly attribute your content and press releases for distribution.
In a demand generation strategy, your communications team’s press release expertise is essential for success. But your standard press release isn’t going to do the trick. Learn how to write press releases for content marketing.
Navigating the election topics making headlines can be difficult. Here are a few newsworthy content themes and press release examples to help you distribute all-star content to voting blocs, political media and policy makers.
Given Gen Z’s revenue potential, the question in marketing and PR pros’ minds shouldn’t be ‘Should I reach young adults?’ but ‘How should I reach young adults?’ One answer may surprise you: student-run news media on college campuses.
Nonprofits need to be on the lookout for PR and marketing strategies that will make their message stand out and attract new donors and volunteers. Here are 3 proven tactics for foundations and not-for-profit organizations.
SEO and discoverability are both important, but not the same. One’s a tactic, the other an adjective that describes a content promotion goal. Learn more about the differences and how to make your content marketing more discoverable.
May 19, 2016 Why Multichannel Marketing Is Worth The Work
As a marketer, you must prioritize communicating with your audience across all of the channels they use. Marketing leaders discuss why multichannel marketing is worth it – and how to make a multichannel content strategy work for you.
Are you trying to meet your content marketing goals with a one-size-fits-all formula? Take a close look at your next campaign’s purpose and follow these 3 steps to determine which distribution options are the right fit for your brand.
Apr 12, 2016 Why Earned Media Matters to Content Marketing
Earned media has traditionally been considered a public relations goal. However, it’s also essential for marketers who want their content to reach audiences and drive conversions. Here are 6 ways earned media helps content marketing.
Unlock new audiences and future brand enthusiasts by expanding your content’s reach beyond your home country’s borders. Check out our international press release distribution checklist for tips.
Planning multichannel marketing promotion is complicated. You need to make sure you’ve mapped out an appropriate mix of content. Follow these eight steps to ensure your marketing program’s content is ready for promotion.
An interesting topic isn’t enough to persuade people to click over to your landing page, fill out your lead generation form, and download your gated content. Learn how to step up your promotion game with this 6-step guide.
Press releases aren’t just for PR anymore. Customers expect to be entertained on their channels and their terms, and a thoughtful content distribution strategy can help marketers gain influence in this audience-driven marketplace.
Presidential campaign season is back, along with a constant stream of election content. Fail to maximize your press release distribution channels and you’ll miss key audiences. Follow these tips to connect with the 3 top voting blocs.
Creating successful user-generated content isn’t easy. Even if your content’s readership is significant, inspiring fans to take the next step and participate takes planning. Follow these 5 steps to successfully crowdsource content.
Jan 20, 2016 Press Release Tips from A to Z [Infographic]
When sending a press release, there can be a lot of pieces to juggle. Check out these A-to-Z press release tips for a refresher on how to write and distribute content that not just gets noticed, but also drives audience action.
Statistics show that the most effective content marketers document their strategy. Not sure where to start? Our step-by-step planning guide and sample 2016 editorial calendar are the perfect tools to help prepare for the new year.
Taking a data-driven approach to your press release strategy can result in an increase of views, engagement, and other important content metrics. Answer these six questions to begin planning your own press release A/B test.
Nov 11, 2015 5 Steps to Boost Your Multichannel Content Promotion
Are you missing a major opportunity by not connecting your paid, earned, search, social and owned programs together? Learn how to synchronize the promotion of your content across all channels to lift traffic and inbound leads.