One of the most popular press releases on right now is an item that was released in March.  How is that even possible? This particular press release, issued by the American Academy of Neurology, and titled “AAN Issues Updated Sports Concussion Guideline: Athletes with Suspected Concussion Should Be Removed from Play” outlines the organization’s […]

Over the last two days, we’ve talked about how PR Newswire optimizes press releases, and about press release tactics authors can employ to generate better search results.   There’s one more piece to the puzzle, and that is discovery.  Discovery is a vital component to generating visibility for your organization’s messages.   The mechanics of discovery  Before […]

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