• Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, Writing Tips, Content Marketing
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There are three methods that are most commonly used for content press releases: the content teaser, content round-up and full-text syndication. Here we break down what those releases are, when to use them, and a quick tip for each.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, Writing Tips, press release distribution
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Be engaging, be clever and take the time to craft press releases and other content that will motivate readers. But always be upfront about the source. Learn how to properly attribute your content and press releases for distribution.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, Writing Tips, Content Marketing, Demand Generation
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In a demand generation strategy, your communications team’s press release expertise is essential for success. But your standard press release isn’t going to do the trick. Learn how to write press releases for content marketing.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, Writing Tips, press release distribution, Content Strategy
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Navigating the election topics making headlines can be difficult. Here are a few newsworthy content themes and press release examples to help you distribute all-star content to voting blocs, political media and policy makers.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in content distribution, media targeting, Media Relations, audience research
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Given Gen Z’s revenue potential, the question in marketing and PR pros’ minds shouldn’t be ‘Should I reach young adults?’ but ‘How should I reach young adults?’ One answer may surprise you: student-run news media on college campuses.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, nonprofit, Social Media
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Nonprofits need to be on the lookout for PR and marketing strategies that will make their message stand out and attract new donors and volunteers. Here are 3 proven tactics for foundations and not-for-profit organizations.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, SEO
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SEO and discoverability are both important, but not the same. One’s a tactic, the other an adjective that describes a content promotion goal. Learn more about the differences and how to make your content marketing more discoverable.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, content distribution, multi-channel marketing, webinar
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As a marketer, you must prioritize communicating with your audience across all of the channels they use. Marketing leaders discuss why multichannel marketing is worth it – and how to make a multichannel content strategy work for you.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in content distribution, Content Marketing, Visual Storytelling
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Are you trying to meet your content marketing goals with a one-size-fits-all formula? Take a close look at your next campaign’s purpose and follow these 3 steps to determine which distribution options are the right fit for your brand.

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  • Tagged in Marketing Strategy, content distribution, Content Marketing
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Earned media has traditionally been considered a public relations goal. However, it’s also essential for marketers who want their content to reach audiences and drive conversions. Here are 6 ways earned media helps content marketing.

  • Posted in Agency, Public Relations
  • Tagged in content distribution, Content Marketing, international PR, press release distribution
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Unlock new audiences and future brand enthusiasts by expanding your content’s reach beyond your home country’s borders. Check out our international press release distribution checklist for tips.

  • Posted in Marketing
  • Tagged in Marketing Strategy, content distribution, multi-channel marketing, Content Marketing, Demand Generation
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Planning multichannel marketing promotion is complicated. You need to make sure you’ve mapped out an appropriate mix of content. Follow these eight steps to ensure your marketing program’s content is ready for promotion.

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  • Tagged in Marketing Strategy, content distribution, Writing Tips, Content Marketing, Demand Generation
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An interesting topic isn’t enough to persuade people to click over to your landing page, fill out your lead generation form, and download your gated content. Learn how to step up your promotion game with this 6-step guide.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in Marketing Strategy, content distribution, multi-channel marketing, Press Release Tips, Content Marketing, Demand Generation
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Press releases aren’t just for PR anymore. Customers expect to be entertained on their channels and their terms, and a thoughtful content distribution strategy can help marketers gain influence in this audience-driven marketplace.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, press release distribution, audience research
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Presidential campaign season is back, along with a constant stream of election content. Fail to maximize your press release distribution channels and you’ll miss key audiences. Follow these tips to connect with the 3 top voting blocs.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, content distribution, multi-channel marketing, crowdsourcing, Content Marketing
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Creating successful user-generated content isn’t easy. Even if your content’s readership is significant, inspiring fans to take the next step and participate takes planning. Follow these 5 steps to successfully crowdsource content.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, Writing Tips, Press Release Tips, press release distribution
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When sending a press release, there can be a lot of pieces to juggle. Check out these A-to-Z press release tips for a refresher on how to write and distribute content that not just gets noticed, but also drives audience action.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Marketing Strategy, content distribution, Press Release Tips, Content Marketing, PR strategy, press release distribution
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Statistics show that the most effective content marketers document their strategy. Not sure where to start? Our step-by-step planning guide and sample 2016 editorial calendar are the perfect tools to help prepare for the new year.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, Press Release Tips, Content Marketing
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Taking a data-driven approach to your press release strategy can result in an increase of views, engagement, and other important content metrics. Answer these six questions to begin planning your own press release A/B test.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in content distribution, multi-channel marketing, Integrated Marketing, Content Marketing
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Are you missing a major opportunity by not connecting your paid, earned, search, social and owned programs together? Learn how to synchronize the promotion of your content across all channels to lift traffic and inbound leads.

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