Owned digital channels are invaluable, serving as a destination for people wanting to learn about your business. But to reach beyond your sphere of influence you have to leverage channels you don’t own and don’t have full control of.

To create content that your audience wants to engage with, you need to know what will engage them. PR Newswire’s SVP of Marketing Ken Wincko and Content Marketing Institute Founder Joe Pulizzi discuss why buyer insight is essential.

Don’t make the mistake of under-estimating your content. Content connects and content converts. Content marketing has real value and is worthy of a multi-channel, synchronized PR campaign to share those assets.

You’ve written your latest piece of content, added a photo or video, placed it on your website and shared it via your social media channels. Now what? Learn how to navigate the world of distribution and get the results you desire.

Every piece of content you produce needs to be easy to share.

The art of sharing your content is similar to cooking a great meal. While there are many ways to accomplish the task, some ingredients are more vital than others to guarantee tasty results.

PR Newswire’s research group makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand […]

One of the most popular press releases on PRNewswire.com right now is an item that was released in March.  How is that even possible? This particular press release, issued by the American Academy of Neurology, and titled “AAN Issues Updated Sports Concussion Guideline: Athletes with Suspected Concussion Should Be Removed from Play” outlines the organization’s […]

Over the last two days, we’ve talked about how PR Newswire optimizes press releases, and about press release tactics authors can employ to generate better search results.   There’s one more piece to the puzzle, and that is discovery.  Discovery is a vital component to generating visibility for your organization’s messages.   The mechanics of discovery  Before […]

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