The challenge with a company narrative is that there are dozens of valid stories to be told. Stories of your customers. Your employees. Your investors. The business owner. It’s important to define what you want your narrative to be so that everyone, across the board, is telling the same story.
Dec 19, 2016 12 Months of Content Marketing
Generating a stream of interesting and engaging ways to reach your audience through content marketing can be tough. Next year, don’t let it come to that. Plan ahead of time and use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.
Dec 13, 2016 5 Things to Consider When Planning Your 2017 Content
62% of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. As we approach 2017, are you adequately preparing your content to drive more results? Be sure to consider these five things when planning your 2017 strategy.
Dec 05, 2016 How to Harness Trending Content for Your PR Strategy
Having the right tools to help identify trends before they hit the mainstream is a tactic many brands use to earn mindshare during a trending event. Coupled with strategic planning, your brand can utilize trending content to garner more awareness, conversation and interest.
Nov 30, 2016 3 Content Marketing Hacks Driven by Listening
Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. With that type of system in place here are three things that you should track and analyze to improve content performance.
Nov 17, 2016 5 Mistakes You’re Making In Your Content
Nov 16, 2016 Content Optimization Tips for Penguin 4.0
In September, Google unleashed a long-expected update to its existing Penguin algorithm. Now that the dust has finally settled on this latest installment, here is what content marketers need to know about the SEO impact of Penguin 4.0.
Once you’ve made the decision to include multimedia in your marketing content, follow these tips to decide what type of multimedia to include, how to include it and how it fits within your overall strategy.
Nov 09, 2016 How to Plan Content for Your Product Launch
Product collateral, email, advertising, and demo videos are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Here are tips on tapping into these tools effectively.
With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly everywhere. This is where the power of Responsive Web Design (RWD) comes in.
While investor relations websites may be essential for an investor’s “buyer’s journey,” the question remains: what type of content are investors looking for on a company’s IR room? The answer is in our Shareholder Confidence 365 Study.
Oct 12, 2016 6 Tools to Start Telling Stories with GIFs
GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information. Here are six tools to try now to enhance your communication with animated GIFs.
Hosting a fun, inexpensive tailgate party can be daunting. In a Family Features Editorial Syndicate press release, Bank of America and DIY experts provide a few trick plays for budget-savvy tailgaters. Find out why it’s content we love.
Sep 22, 2016 A Beginner’s Guide to Hosting Brand Podcasts
It used to be that podcasting was completely off-limits for anyone but the most tech-savvy. Today, it’s different. Pretty much anyone with a computer can host a digital radio show. This guide will get you started.
Sep 13, 2016 Why More Content Does Not Drive Better Results
More content no longer equals more success. That’s because your audience cares more about quality than quantity, and the marketing industry has redefined what PR and content success is. Here’s how to keep up.
Sep 08, 2016 Be All In Or Get All Out With Content Marketing
You have to be fully committed to your content marketing says Content Marketing Institute founder Joe Pulizzi. Here are 7 takeaways from the #CMWorld sessions I’ve attended to help you commit to content success.
Ahead of Mark Hamill’s keynote at this year’s Content Marketing World, PR Newswire looks at his career and the three lessons content marketers and communicators can learn to strengthen their content distribution strategy.
Aug 31, 2016 10 Must-See Presentations at #CMWorld 2016
When planning out your conversion strategy, it’s not enough to worry about the words you use. Visuals — and more specifically, the call-to-action button — are just as important. Follow these tips to drive more CTA click-throughs.