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It takes more than just creating content to get results from content marketing. Here are four tips guaranteed to make your content marketing much more effective.

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The challenge with a company narrative is that there are dozens of valid stories to be told. Stories of your customers. Your employees. Your investors. The business owner. It’s important to define what you want your narrative to be so that everyone, across the board, is telling the same story.

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  • Tagged in planning, Content Marketing, editorial calendar
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Generating a stream of interesting and engaging ways to reach your audience through content marketing can be tough. Next year, don’t let it come to that. Plan ahead of time and use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, 2017 planning, strategy, editorial calendar
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62% of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. As we approach 2017, are you adequately preparing your content to drive more results? Be sure to consider these five things when planning your 2017 strategy.

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Having the right tools to help identify trends before they hit the mainstream is a tactic many brands use to earn mindshare during a trending event. Coupled with strategic planning, your brand can utilize trending content to garner more awareness, conversation and interest.

  • Posted in Public Relations
  • Tagged in listening, Content Marketing, insights, Media Monitoring
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Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. With that type of system in place here are three things that you should track and analyze to improve content performance.

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  • Tagged in Writing Tips, Content Marketing
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Not all content is created equal. Are you guilty of committing one of these content creation crimes? Find out what you can do to fix your mistakes and get back on track to content marketing success.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Content Marketing, SEO
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In September, Google unleashed a long-expected update to its existing Penguin algorithm. Now that the dust has finally settled on this latest installment, here is what content marketers need to know about the SEO impact of Penguin 4.0.

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  • Tagged in Content Marketing, Visual Storytelling, Content Strategy
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Once you’ve made the decision to include multimedia in your marketing content, follow these tips to decide what type of multimedia to include, how to include it and how it fits within your overall strategy.

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  • Tagged in product marketing, Content Marketing
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Product collateral, email, advertising, and demo videos are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Here are tips on tapping into these tools effectively.

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  • Tagged in Content Marketing, Visual Storytelling
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With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly everywhere. This is where the power of Responsive Web Design (RWD) comes in.

  • Posted in Public Relations
  • Tagged in Investor Relations, Content Marketing, IR & Compliance
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While investor relations websites may be essential for an investor’s “buyer’s journey,” the question remains: what type of content are investors looking for on a company’s IR room? The answer is in our Shareholder Confidence 365 Study.

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GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information. Here are six tools to try now to enhance your communication with animated GIFs.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Content Marketing, Content We Love
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Hosting a fun, inexpensive tailgate party can be daunting. In a Family Features Editorial Syndicate press release, Bank of America and DIY experts provide a few trick plays for budget-savvy tailgaters. Find out why it’s content we love.

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  • Tagged in podcasting, Content Marketing, Content Strategy
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It used to be that podcasting was completely off-limits for anyone but the most tech-savvy. Today, it’s different. Pretty much anyone with a computer can host a digital radio show. This guide will get you started.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Content Marketing, content measurement, Content Strategy
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More content no longer equals more success. That’s because your audience cares more about quality than quantity, and the marketing industry has redefined what PR and content success is. Here’s how to keep up.

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  • Tagged in Content Marketing, content marketing world, Content Strategy
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You have to be fully committed to your content marketing says Content Marketing Institute founder Joe Pulizzi. Here are 7 takeaways from the #CMWorld sessions I’ve attended to help you commit to content success.

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  • Tagged in content distribution, Content Marketing, content marketing world, Content Strategy
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Ahead of Mark Hamill’s keynote at this year’s Content Marketing World, PR Newswire looks at his career and the three lessons content marketers and communicators can learn to strengthen their content distribution strategy.

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To help you make the most of this year’s Content Marketing World, we’ve combed through the schedule and pulled together our 10 picks for the can’t-miss sessions at #CMWorld 2016.

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  • Tagged in Content Marketing, Visual Storytelling, Demand Generation
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When planning out your conversion strategy, it’s not enough to worry about the words you use. Visuals — and more specifically, the call-to-action button — are just as important. Follow these tips to drive more CTA click-throughs.

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