• Posted in Public Relations
  • Tagged in Content Marketing, Media Relations, SEO
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When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. While backlinks are a great signal for SEO, it takes a lot of time to earn them.

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  • Tagged in Content Marketing, Content Strategy
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Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.

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  • Tagged in Content Marketing
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When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?   What Authentic Really Means for Your Brand Because this word is so nebulous, it becomes hard to define, but I take it […]

  • Posted in Agency, Public Relations
  • Tagged in Content Marketing, Social Media
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It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Event Marketing
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Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, earned media, Content Marketing, Media Relations, PR trends, PR strategy, public relations
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What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, sentiment, Content Marketing, insights, brand, public relations
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Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

  • Posted in Marketing
  • Tagged in Content Marketing
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It takes more than just creating content to get results from content marketing. Here are four tips guaranteed to make your content marketing much more effective.

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  • Tagged in Content Marketing
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The challenge with a company narrative is that there are dozens of valid stories to be told. Stories of your customers. Your employees. Your investors. The business owner. It’s important to define what you want your narrative to be so that everyone, across the board, is telling the same story.

  • Posted in Marketing, Public Relations
  • Tagged in planning, Content Marketing, editorial calendar
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Generating a stream of interesting and engaging ways to reach your audience through content marketing can be tough. Next year, don’t let it come to that. Plan ahead of time and use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, 2017 planning, strategy, editorial calendar
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62% of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. As we approach 2017, are you adequately preparing your content to drive more results? Be sure to consider these five things when planning your 2017 strategy.

  • Posted in Marketing, Public Relations
  • Tagged in Content Marketing, Social Media, brand strategy
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Having the right tools to help identify trends before they hit the mainstream is a tactic many brands use to earn mindshare during a trending event. Coupled with strategic planning, your brand can utilize trending content to garner more awareness, conversation and interest.

  • Posted in Public Relations
  • Tagged in listening, Content Marketing, insights, Media Monitoring
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Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. With that type of system in place here are three things that you should track and analyze to improve content performance.

  • Posted in Marketing, Public Relations
  • Tagged in Writing Tips, Content Marketing
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Not all content is created equal. Are you guilty of committing one of these content creation crimes? Find out what you can do to fix your mistakes and get back on track to content marketing success.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Content Marketing, SEO
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In September, Google unleashed a long-expected update to its existing Penguin algorithm. Now that the dust has finally settled on this latest installment, here is what content marketers need to know about the SEO impact of Penguin 4.0.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Visual Storytelling, Content Strategy
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Once you’ve made the decision to include multimedia in your marketing content, follow these tips to decide what type of multimedia to include, how to include it and how it fits within your overall strategy.

  • Posted in Marketing, Public Relations
  • Tagged in product marketing, Content Marketing
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Product collateral, email, advertising, and demo videos are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Here are tips on tapping into these tools effectively.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Visual Storytelling
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With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly everywhere. This is where the power of Responsive Web Design (RWD) comes in.

  • Posted in Public Relations
  • Tagged in Investor Relations, Content Marketing, IR & Compliance
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While investor relations websites may be essential for an investor’s “buyer’s journey,” the question remains: what type of content are investors looking for on a company’s IR room? The answer is in our Shareholder Confidence 365 Study.

  • Posted in Marketing, Public Relations
  • Tagged in Content Marketing, Social Media, Visual Storytelling
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GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information. Here are six tools to try now to enhance your communication with animated GIFs.

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