When asked “Why do you do what you do?” a content marketer might discuss attracting brand awareness, demand generation, or the importance of thought leadership. But to succeed, brands can’t just focus on the desired end result.
Almost everyone is incorporating video into their content marketing strategy. Although it’s possible to wow customers with engaging video, so can your competitors. Learn how to create video that stands out in the sea of content.
Pinterest offers a unique opportunity for B2B content marketers to engage with new audiences. Discover how a mix of quality content and promotion within the platform will make this a profitable addition to your multichannel campaigns.
B2B brands have historically been slow to embrace social media. Even as they have begun exploring LinkedIn, Twitter and Facebook, most have yet to establish a Pinterest presence. Here’s why you must include it in your content strategy.
There isn’t a formula for designing a successful content marketing program; the answers will come during its planning and execution. Here are the three questions content marketers should ask along the way.
Press releases are becoming more common as a way for content marketers and blog managers to drive traffic to their owned media channels. Learn how to develop and execute a content release strategy from start to finish.
The art of sharing your content is similar to cooking a great meal. While there are many ways to accomplish the task, some ingredients are more vital than others to guarantee tasty results.
Jun 18, 2015
A smart director isn’t going to cast an untested actor as the lead in next summer’s blockbuster. As the director of your company’s marketing, why would you select weak content as the cornerstone of your next campaign?
Jun 09, 2015
If it’s not compelling enough, that white paper or video you spent weeks working on will be overshadowed by the photo of kittens your friend just tweeted. Because of this, your content marketing can’t be adequate. It must be remarkable.
Jun 04, 2015
Today’s audiences are hungry for content, but individuals are following their own customized path of consumption. By offering a diverse menu of content types, you will be better positioned to feed your audience’s wide-ranging appetites.
Apr 09, 2015
Maintaining a blog can be a rewarding way to showcase your expertise, passion and impressive writing skills—but it isn’t without challenges. The market is saturated with brand blogs, and it’s difficult and time-consuming to produce consistent, engaging content your audience craves. How does your brand become an industry influencer with a blog customers value? During PR Newswire and […]
Let’s begin with a little mental field trip. In the mid-2000’s, MySpace and Facebook were battling it out for social media dominance. On the front lines of MySpace, users had the creative freedom to customize virtually every aspect of their pages – backgrounds, colors, fonts, etc. – which resulted in both glorious personal expression … […]
There is no more universal love/hate relationship in business than our unending use of PowerPoint. When well crafted, a slide deck can help speakers tell a story that inspires their audience. However, the all-too-common response to yet another PowerPoint presentation is a sea of dull-eyed stares. You’re not alone in looking for the love. As the […]
For those not able to attend the Content2Conversion 2015 conference, #C2C15, these are a few of the themes and ideas that resonated in thinking about the year ahead.
PR and marketing teams are leveraging each other’s strengths to meet new audience demands, giving rise to content marketing and brand journalism as desired skill sets. Both are involved with creating content that audiences find interesting and useful, but does that mean they are one in the same? Can the terms “content marketing” and “brand […]
Famously dubbed the “Me Me Me Generation” by Time Magazine in 2013, millennials have gotten a bad rap for being lazy, narcissistic, and entitled. But the mainstream still has a vested interest understanding the passions and behaviors of this elusive generation, whose innate tech-savviness has become one of the driving forces behind innovation today. A […]
It’s no secret that creating and using long form content is contextual – and the investment should be channel and audience specific. For the right audience, and the right outlet, long form content can return dividends. But what about when it just isn’t the right format for your audience? Just because the content may be […]
Jan 30, 2015
The weeks leading up to the first Sunday in February are a test of creativity for marketers whose brands are not “official” sponsors of professional football’s biggest event. Given that the big game is one out of a handful of times when consumers are not only interested in but looking forward to hearing what brands […]