Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

If 100 hours of video are uploaded to YouTube every hour and over 500 million tweets are sent per day, then how can any brand produce content that will be heard above the noise? Contrary to popular belief, the solution is not simply to create more content, but to make better content a priority. At the […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

PR has traditionally been dependent on the voices of journalists to broadcast brand stories and serve as unbiased influence. But as newsrooms shrink and brands compete against the latest viral stories for media attention, digital channels have created more opportunities for communicators to take control of their messages and place them directly in front of […]

Your content marketing program is humming along – but what is really going to make your content marketing program sing? Composing a content promotion strategy may be the key. Now you can join us for a first look at new research and expert insights into how successful content marketers orchestrate content promotion strategies to reach […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Communicators have become publishers in their own right which has the evolved the press release into more than just a pitching tool. Not just the media, but all users of the internet are on the lookout for information that is interesting and relevant to their lives. In order to persuade readers to amplify messages by […]

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