• Posted in Public Relations
  • Tagged in Content Marketing, Content Strategy
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Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.

  • Posted in Agency, Public Relations
  • Tagged in Marketing Strategy, multi-channel marketing, Integrated Marketing, media targeting, Brand Monitoring, PR strategy, public relations, Content Strategy
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Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Visual Storytelling, Content Strategy
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Once you’ve made the decision to include multimedia in your marketing content, follow these tips to decide what type of multimedia to include, how to include it and how it fits within your overall strategy.

  • Posted in Marketing
  • Tagged in podcasting, Content Marketing, Content Strategy
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It used to be that podcasting was completely off-limits for anyone but the most tech-savvy. Today, it’s different. Pretty much anyone with a computer can host a digital radio show. This guide will get you started.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Content Marketing, content measurement, Content Strategy
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More content no longer equals more success. That’s because your audience cares more about quality than quantity, and the marketing industry has redefined what PR and content success is. Here’s how to keep up.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, content marketing world, Content Strategy
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You have to be fully committed to your content marketing says Content Marketing Institute founder Joe Pulizzi. Here are 7 takeaways from the #CMWorld sessions I’ve attended to help you commit to content success.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in content distribution, Content Marketing, content marketing world, Content Strategy
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Ahead of Mark Hamill’s keynote at this year’s Content Marketing World, PR Newswire looks at his career and the three lessons content marketers and communicators can learn to strengthen their content distribution strategy.

  • Posted in Marketing
  • Tagged in Content Marketing, Content Strategy
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To successfully meet audiences’ needs, brands must know who they are talking to and targeting with their messaging. Trust cannot be built with a haphazard content creation strategy.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, Content Marketing, Content Strategy
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The content and customer experience is owned by everyone at your company. It’s your entire brand’s responsibility to deliver one that’s not only exceptional, but also consistent. Learn how to find your brand voice and achieve both.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, Video Marketing, Content Strategy
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When it comes to creating and distributing video content, the investment of time and money can prove challenging. However, if you take the right steps, the investment doesn’t have to be outrageous – and will prove to be worth it.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, Writing Tips, press release distribution, Content Strategy
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Navigating the election topics making headlines can be difficult. Here are a few newsworthy content themes and press release examples to help you distribute all-star content to voting blocs, political media and policy makers.

  • Posted in Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Content Marketing, Content Strategy
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Brands must craft a mix of content offerings to appeal to their audience’s various personality and learning types. Discover how the popular 90s sitcom Friends can help you create a content calendar that engages everyone.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Visual Storytelling, Content Strategy
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Is your marketing too safe? Don’t overlook creativity’s role in audience engagement. Learn how to take smart creative risks that entertain and inform, even in typically conservative niches like finance.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, press release distribution, Content Strategy
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When writing a press release, you can learn a lot from the tiny house trend. If you’re wondering what press releases and tiny houses have to do with one another, the answer is “simple.” Follow these four strategies to do more with less.