Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

This week, PRNewswire.com had such an influx of great content that we had to publish a second Content We Love! More and more PR and marketing pros are tapping into the distribution power of press releases to seed greater awareness of their owned content – and even earning some media coverage along the way. Expedia caught […]

A significant theme we have stressed on the blog is the importance of promoting your company-created content—and this is something we expect to continue to ramp up in value through 2015. A lot of your resources, time, personnel and budget, are put into creating high-quality, compelling pieces of content. Bottom line: why wouldn’t you want […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Several questions on how non-profit organizations can use innovative marketing to generate funds were asked during the Q&A portion of our “Communications Trends for 2015” webinar. Valid concerns around securing investment for non-profit marketing were raised, but CMI’s Chief Strategy Officer Robert Rose asserted that the need for content creation and promotion is “as big, […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Holiday shoppers are not just on the lookout for the best deals and bargains, but also practical advice that will help them shop smarter. Many non-retail businesses strategically used this opportunity to fill the void information and insert themselves in the conversation relevantly, a key trend among the Black Friday themed press releases on PRNewswire.com. If you’re one of […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Holiday season, fondly referred to as “the season of giving,” is a precious opportunity for charities to spotlight their causes and generate funds. One of the most understated challenges that non-profits must overcome is competing for support from potential donors. Naturally, not all organizations or causes receive equal attention, but the “ALS Ice Bucket Challenge” phenomenon […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Timeliness is an important aspect of a great PR pitch, but how can you ensure that a story isn’t too early to be relevant, or too late to be helpful? The subject of this week’s Content We Love is a great example of how to toe the line. Last winter, much of the U.S. was […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Writing press releases based off of seasonal opportunities is a classic PR tactic used for capitalizing on heightened audience awareness around a given topic. For organizations that focus on niche subjects that may not always be top of mind in the consumer space, it is especially important to find creative story angles to insert the […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

The United States has many multicultural audiences – and then there’s the rest of the world to consider. To be successful in today’s globalized economy, companies must create and target messages that emotionally connect with a broad spectrum of cultures. A model example of how to craft messages that transcend cultural and language barriers can […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

As we head toward the home stretch of 2014, questions of what new PR trends are to come in the next year are already abuzz. But according to John Pilmer, Owner and CEO of PilmerPR, one tactic we can still expect to see that has existed for decades is the tried and true press release. […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

As the casino industry looks to expand into new cities beyond Las Vegas and Atlantic City, earned media plays an important role in convincing local citizens and state representatives to approve the policies necessary. The American Gaming Association published groundbreaking new research proving the economic benefits of casinos on local communities.  To draw attention to […]

People who watch a lot of online videos are likely to spend more money on holiday gifts this year, and more than a quarter of these big spenders are planning to buy all their gifts online. That’s a heck of a news hook, certainly.  But there’s more to it than that. What I love about […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

In the wake of the ALS Association’s Ice Bucket Challenge phenomenon, a lot of discussion has been centered on how more non-profit organizations can leverage digital communication to increase awareness of social issues. One of the most important parts of a non-profit’s communications strategy is to educate the general public about the importance of their […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

A Forrester analysis of 30 b-to-b company websites found that 80% were primarily focused on themselves with little regard to the issues that customers might be facing. In other words, a majority of companies are still unsure of how to craft messages that resonate with their audiences, which may be one of the reasons why 51% […]

From time to time I send my clients examples of content advisories I’ve stumbled upon that are of exceptional quality and built to drive results. The “advisory” of which I speak is merely a release written with a customer-first angle and falls into the content PR/” helpful expert” methodology that I advocate. Customer-first content is […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Did you know that an Emmy award exists for ads? For communicators who are still not convinced by the power visual storytelling, Budweiser is setting the record straight. The beer giant is proving the impact that branded videos are having on the mainstream after earning two Emmy nominations in the “Outstanding Commercial” category for their […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

The development of search engine algorithms continues to closely mirror the human process of researching information, making it more difficult than ever for individuals to manipulate results in their favor. For communicators who rely on search as a primary mechanism for reaching audiences, this may sound like heartbreaking news. In reality, it is an opportunity […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Digital technology has given marketers more ways to collect and analyze data than ever before and as a result, glossy infographics have exploded as a favorite content type to make sense of the overabundance of information available. But infographics don’t have to be complex in order to share them with your audience; charts and graphs […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Storytelling has existed since humans first walked the earth, but the ways in which stories are conveyed have continuously advanced. Following the birth of wire distribution 60 years ago, technology, media, and the industry have evolved so rapidly that stories can reach global audiences across multiple channels in an instant.  But with this opportunity also comes […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Many people look to their social media newsfeeds as a source for current events, useful lifestyle tips, or amusement, but the thousands of daily visitors to PRNewswire.com  might also agree that perusing the latest press releases is another great way to find interesting and entertaining news. PR pros are naturally creative people and more of them are seeing the […]

Marketers today strive towards a mutually beneficial relationship between brand and consumer.  More and more companies are recognizing the advantages that press releases deliver to marketers in distributing owned content that educates their target customer. Visteon Corporation’s recent press release “3-D Gesture Recognition, Virtual Touch Screen Bring New Meaning to Vehicle Controls,” reminds us that the brand mention […]

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