Marketing with an influencer can connect your company with new voices, new products and new customers. As Under Armour shows in their partnership with Dwayne “The Rock” Johnson, a lot rides on making the most of these relationships.
Today’s PR and marketing teams know that analytics can lead to interesting brand stories. However, data alone isn’t enough. In this edition of Content We Love, Booking.com shows us why storytelling and execution are so important.
End-of-year content can be eye-catching and easy for your audience to relate to. In our final Content We Love of the year, Merriam-Webster shows how data can not just tell an interesting story, it can also surprise you.
insuranceQuotes.com puts a seasonal twist on insurance industry data by warning consumers about the perils of the holidays. This Content We Love explores three takeaways that B2B and B2C brands can use in their own communications.
Like a delicious casserole, our latest Content We Love by the National Pork Board layers multiple holiday angles and compelling content elements to cook up a multimedia news release that warms the hearts (and bellies) of its audience.
In a recent press release, Cheetos decided it’s not enough to jump on the election bandwagon. They’re driving their own (election) party bus as Chester Cheetah sinks his teeth into politics and campaigns for mayor of Chester, Montana.
Audience analytics are an important step in creating must-see content. Discover how Netflix used customer behavior to not only inform product development, but also create and share a press release worthy of the title Content We Love.
Fall marks an exciting time of year for car and motorcycle enthusiasts as companies begin releasing the following year’s vehicles. Read about how Harley-Davidson leveraged Periscope to unveil their 2016 models around the world.
With all of the back-to-school messages out there, how does a brand make their content stand out on the playground? Kids ‘R’ Kids Learning Academies thoughtfully tackled that challenge with their recent press release.
Adhering to a formula of simplicity that’s served it so well over the years, Converse debuted its new Chuck Taylor shoe design with a clean, yet modern marketing campaign declaring the Chuck Taylor All Star II is “ready for more.”
With the recent launch of their Chex Mix Deliciously Unpredictable Road Trip campaign, it seems General Mills has caught the summer travel bug. Learn how they successfully engaged with their audience in our latest Content We Love.
Video is an excellent way to drive engagement for PR and marketing content; however, it requires time and resources to create. As Esurance recently demonstrated, the rewards far outweigh the costs if you have the right strategy in place.
This Father’s Day, Dove is launching First Fatherhood Moments, a campaign celebrating the emotional moment a man first learns he’s going to be a dad. Video, data and user-generated content combine for this edition of Content We Love.
PSAs are very important for organizations trying to raise awareness around an issue. However, getting people to pay attention isn’t easy. So what do you do to make them listen? You get Dwayne Johnson, AKA The Rock, to tell them for you.
For publicly traded companies, the end of every quarter brings with it the important and necessary earnings announcement. These filings are not only an SEC requirement, they also help a company be transparent and provide important information to current and potential investors. Because much of a company’s financial well-being is on the line with earnings releases, […]
For more than 50 years, Lands’ End has been dedicated to the environment. This year the retailer announced a new campaign that continues their commitment to the planet. And what a better time to do it than Earth Day. “Lands’ Friendly” is the company’s newest initiative. The mission: continually strive to be a leader in […]
In this week’s Content We Love, we’re going to take a look at how one company leveraged their participation in a trade-show to bring attention to a new line of products. The 2015 International Home + Housewares Show earlier this month sold out with 2,115 exhibitors and had an increase in total buyer attendance. This […]