For more than 50 years, Lands’ End has been dedicated to the environment. This year the retailer announced a new campaign that continues their commitment to the planet. And what a better time to do it than Earth Day. “Lands’ Friendly” is the company’s newest initiative. The mission: continually strive to be a leader in […]

In this week’s Content We Love, we’re going to take a look at how one company leveraged their participation in a trade-show to bring attention to a new line of products. The 2015 International Home + Housewares Show earlier this month sold out with 2,115 exhibitors and had an increase in total buyer attendance. This […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

The unsettling backlash that Cheerios faced after airing a commercial featuring a biracial family in 2013 set the stage for a larger and necessary dialogue about the lack of diversity in advertising. In response to the ad’s controversy, Donny Deutch, chairman of advertising agency Deutch Inc. told the Today Show: “Great advertising holds up a […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Consumers are devoting a greater amount of attention on their health and wellness, and a large part of that is researching where their food and water comes from. Food and beverage brands now have a responsibility to supply this information to their consumers because their credibility and reputation greatly depends on it. FIJI® is proactively owning […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Famously dubbed the “Me Me Me Generation” by Time Magazine in 2013, millennials have gotten a bad rap for being lazy, narcissistic, and entitled. But the mainstream still has a vested interest understanding the passions and behaviors of this elusive generation, whose innate tech-savviness has become one of the driving forces behind innovation today. A […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

The weeks leading up to the first Sunday in February are a test of creativity for marketers whose brands are not “official” sponsors of professional football’s biggest event. Given that the big game is one out of a handful of times when consumers are not only interested in but looking forward to hearing what brands […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

As Caitlin Carragee discusses in the blog post “Let’s Get Personal(ized),” content that is tailored to audience preferences makes the reader feel special or, as content marketers would say, “surprised and delighted.” When content is targeted specifically to the reader’s preferences, the messages become stickier and the brand is more memorable. As a marketer myself, […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

This week, PRNewswire.com had such an influx of great content that we had to publish a second Content We Love! More and more PR and marketing pros are tapping into the distribution power of press releases to seed greater awareness of their owned content – and even earning some media coverage along the way. Expedia caught […]

A significant theme we have stressed on the blog is the importance of promoting your company-created content—and this is something we expect to continue to ramp up in value through 2015. A lot of your resources, time, personnel and budget, are put into creating high-quality, compelling pieces of content. Bottom line: why wouldn’t you want […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Several questions on how non-profit organizations can use innovative marketing to generate funds were asked during the Q&A portion of our “Communications Trends for 2015” webinar. Valid concerns around securing investment for non-profit marketing were raised, but CMI’s Chief Strategy Officer Robert Rose asserted that the need for content creation and promotion is “as big, […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Holiday shoppers are not just on the lookout for the best deals and bargains, but also practical advice that will help them shop smarter. Many non-retail businesses strategically used this opportunity to fill the void information and insert themselves in the conversation relevantly, a key trend among the Black Friday themed press releases on PRNewswire.com. If you’re one of […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Holiday season, fondly referred to as “the season of giving,” is a precious opportunity for charities to spotlight their causes and generate funds. One of the most understated challenges that non-profits must overcome is competing for support from potential donors. Naturally, not all organizations or causes receive equal attention, but the “ALS Ice Bucket Challenge” phenomenon […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Timeliness is an important aspect of a great PR pitch, but how can you ensure that a story isn’t too early to be relevant, or too late to be helpful? The subject of this week’s Content We Love is a great example of how to toe the line. Last winter, much of the U.S. was […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Writing press releases based off of seasonal opportunities is a classic PR tactic used for capitalizing on heightened audience awareness around a given topic. For organizations that focus on niche subjects that may not always be top of mind in the consumer space, it is especially important to find creative story angles to insert the […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

The United States has many multicultural audiences – and then there’s the rest of the world to consider. To be successful in today’s globalized economy, companies must create and target messages that emotionally connect with a broad spectrum of cultures. A model example of how to craft messages that transcend cultural and language barriers can […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

As we head toward the home stretch of 2014, questions of what new PR trends are to come in the next year are already abuzz. But according to John Pilmer, Owner and CEO of PilmerPR, one tactic we can still expect to see that has existed for decades is the tried and true press release. […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

As the casino industry looks to expand into new cities beyond Las Vegas and Atlantic City, earned media plays an important role in convincing local citizens and state representatives to approve the policies necessary. The American Gaming Association published groundbreaking new research proving the economic benefits of casinos on local communities.  To draw attention to […]

People who watch a lot of online videos are likely to spend more money on holiday gifts this year, and more than a quarter of these big spenders are planning to buy all their gifts online. That’s a heck of a news hook, certainly.  But there’s more to it than that. What I love about […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

In the wake of the ALS Association’s Ice Bucket Challenge phenomenon, a lot of discussion has been centered on how more non-profit organizations can leverage digital communication to increase awareness of social issues. One of the most important parts of a non-profit’s communications strategy is to educate the general public about the importance of their […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

A Forrester analysis of 30 b-to-b company websites found that 80% were primarily focused on themselves with little regard to the issues that customers might be facing. In other words, a majority of companies are still unsure of how to craft messages that resonate with their audiences, which may be one of the reasons why 51% […]

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