We all have a personal brand, and if you are an independent business owner, oftentimes your personal brand is your business. As this Content We Love demonstrates, press releases can help drive earned media and new customers back to you.
In celebration of Nordstrom’s Anniversary Sale, the fashion retailer employed a multichannel, multimedia marketing campaign. Learn how they engage with customers and manage their social media presence in this edition of Content We Love.
To highlight the grand opening of OUE Skyspace LA, OUE Limited launched a multichannel marketing campaign with content we love – an eye-catching multimedia news release and videos that take audiences behind the scenes.
Doing good is a great way for organizations to show people what they’re truly about. Keep reading to find out why Huggies’ partnership with National Diaper Bank Network is our latest Content We Love.
To shed light on the alarming issue of teen stress, WebMD partnered with award-winning journalist Soledad O’Brien to release a multichannel, multimedia content campaign. Discover the three key tactics that make this Content We Love.
Connect your public relations strategy to the bottom line by connecting your brand’s story to customers’ purchase decisions. This priceline.com press release shows how it’s done by reaching Millennials with tips to beat travel FOMO.
KAYAK data scientists and travel experts created their 2016 Summer Travel Hacker Guide by using site analytics to uncover destination trends and travel tips. Discover why it’s our latest Content We Love.
Hungry for more ways to beef up your content and drive visibility? Our latest Content We Love shows how humor, authenticity and multimedia can work together to spice up audiences’ opinion of your brand and generate major media pickup.
Toys“R”Us and Save the Children used 4 key strategies to maximize discoverability and drive interaction around their Play With Purpose program. Consider playing with these fundamentals the next time you create content.
In a recent press release, PEEPS offered four tips for creating a “PEEPS-tastic” basket. However, these tips aren’t just a natural fit for showcasing the brand’s holiday expertise, they can also be applied to creating marketing content.
Today’s brands are presented with many different options for tapping into word-of-mouth marketing. In fact, one sits right around you: your colleagues. See how Delta Air Lines created 80,000 brand advocates just by saying thank you.
In this Content We Love, Esurance takes multichannel promotion to a whole new level before, during and after the big game by packaging their winning tv commercial, social media and audience-friendly story into a multimedia news release.
Marketing with an influencer can connect your company with new voices, new products and new customers. As Under Armour shows in their partnership with Dwayne “The Rock” Johnson, a lot rides on making the most of these relationships.
Today’s PR and marketing teams know that analytics can lead to interesting brand stories. However, data alone isn’t enough. In this edition of Content We Love, Booking.com shows us why storytelling and execution are so important.
End-of-year content can be eye-catching and easy for your audience to relate to. In our final Content We Love of the year, Merriam-Webster shows how data can not just tell an interesting story, it can also surprise you.
insuranceQuotes.com puts a seasonal twist on insurance industry data by warning consumers about the perils of the holidays. This Content We Love explores three takeaways that B2B and B2C brands can use in their own communications.
Like a delicious casserole, our latest Content We Love by the National Pork Board layers multiple holiday angles and compelling content elements to cook up a multimedia news release that warms the hearts (and bellies) of its audience.
In a recent press release, Cheetos decided it’s not enough to jump on the election bandwagon. They’re driving their own (election) party bus as Chester Cheetah sinks his teeth into politics and campaigns for mayor of Chester, Montana.
Audience analytics are an important step in creating must-see content. Discover how Netflix used customer behavior to not only inform product development, but also create and share a press release worthy of the title Content We Love.