When a crisis hits a company, the damage can be devastating and immediate. How can you be prepared to protect your brand? Here are a few tips on how to shepherd your company through a crisis and still come out on top.

Crises are always difficult and rarely expected, but being prepared can mean the difference between success and failure for a brand. Being able to refer to a well thought-out crisis plan can make a bad situation manageable, and it helps all internal team members get on board with what needs to happen. Yet, crisis plans are not a one-size-fits-all […]

A crisis can be a high-intensity situation, but if you have sufficiently prepared you will have already determined the best communications methods needed to effectively respond. Press releases and social media are among the most commonly used methods because they are two of the fastest ways to reach a large audience with an urgent message. […]

An organization’s greatest asset is their reputation. It greatly influences consumer purchase decisions and what brands they will devote their loyalty to. Should a brand fail to carefully prepare for a crisis, it can take months or even years to bounce back and regain that trust. Access to instant news via social media and mobile […]

Q: How do you get over that I am going to vomit moment? A: That's leadership, baby. @sallykohn #breakmold #SXSW — Sarah Skerik (@SarahSkerik) March 8, 2014 You’ve heard the adage “Familiarity breeds contempt,” and arguably, there’s no place it’s more true than in the realm of online opinion.  Today at SXSW, a session titled […]

The rise of social media and mobile devices has empowered consumers with 24/7 access to the latest news and speeding delivery of information, and crises can quickly snowball.  PR Newswire’s upcoming webinar “Navigating the Waters of Reputational Repair: The Steps to Effective Crisis Communications Planning,” will discuss proactive measures that communicators can take to ensure […]

When confronted by a barrage of microphones and probing questions you won’t always have “Just watch me” moments. You’re human. You even make mistakes. It’s understandable: cameras and confusion can make media scrums and press conferences intimidating. It’s important to engage with media. Dealing with media can be an opportunity to showcase recent achievements, share […]

The Q&A Team answers questions from ProfNet readers with advice from our large network of experts. Has there been a question burning in your mind lately, something you’ve been wondering that none of your colleagues can answer? Please send it to polina.opelbaum@prnewswire.com Dear Q&A Team, A couple of weeks ago I was assigned to manage […]

Hacking happens. Today it resulted in the following false and malicious information being tweeted from the @AP Twitter account:  “Breaking: Two Explosions in the White House and Barack Obama is injured.” Unfortunately the Associated Press, a normally very credible source of information, was victim to a hack and the results were devastating for the stock […]

Sponsorship is one of the oldest forms of advertising, and the basic principle – associating your brand’s name positively with something your target market enjoys –still holds water today.  However, in today’s changed information marketplace, in which traditional media share the stage with bloggers, brands, experts and individuals,  traditional sponsorships can fall a bit short.  […]

You walked in to work this morning, coffee in hand, ready to take on another week. But your colleagues are doing (what look like) sprints, papers are flying and your Blackberry’s buzzing like a chainsaw. You know it’s bad. All signs are pointing to a corporate crisis. Now’s not the time to lay blame. And […]

Hacking: Definitely not a #Jeep thing. We’re back in the driver’s seat! — Jeep (@Jeep) February 19, 2013 This week’s hacks of of the Burger King and Jeep Twitter accounts should make PR pros everywhere sweat a little bit.  The good news is that securing your brand’s social presences (and, for that matter your own) […]

NYTimes article about Tesla range in cold is fake. Vehicle logs tell true story that he didn't actually charge to max & took a long detour. — Elon Musk (@elonmusk) February 11, 2013 A lot of discussion and PR thought leadership have been focused on managing crises in this age immediate communications and networked audiences. […]

The National Weather Service is a credible and trusted source of news and updates about the weather.  As Hurricane Sandy approaches the East Coast, the folks at the NWS have been working overtime.   They want people to be prepared and to be safe – and that requires surgically precise communications. So how exactly do you […]

Yesterday was a sad one for me. A long-time cycling fan, and in particular, a fan of Lance Armstrong, the damning report issued yesterday by the USADA was a little heartbreaking.  Specifically, the testimony from eleven other cyclists has pretty much sealed it for me.  He doped, and worse, according to the report, he was […]

Every other Tuesday, ProfNet hosts #ConnectChat, a Twitter-based interview that covers topics of interest to media and communications professionals.  Recently, Chris Komisarjevsky, former worldwide CEO of Burson-Marsteller and author of “The Power of Reputation: Strengthen the Asset That Will Make or Break Your Career,” discussed why reputation is among our most powerful assets. How do […]

The Supreme Court ruling on the Affordable Health Care Act (aka “ObamaCare”) last week brought with it some surprises, news coverage gaffes and high emotion in social networks, including some crude – and vulgar – tweets. As I read the news coverage of and reaction to the bad social-media behavior, I mused on the connections […]

Organizations offering aid to the victims of the fires in Colorado can distribute their messages through PR Newswire in the U.S. at no charge Hundreds of homes have burned this week in Colorado, and many more remain at risk as wildfires continue to rage out of control.  We are heartsick for those who’ve lost their […]

Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. Has there been a question burning in your mind lately, something you’ve been wondering that none of your colleagues can answer? Please send it to grace.lavigne@prnewswire.com Dear Gracie, I recently took on a client who […]

No company is immune from a crisis – it can happen at any time to any brand. How the company handles the crisis will dictate whether the brand survives. That was the topic of a #ConnectChat from earlier this year, which featured Karen Post (@BrandingDiva). Post shared her expertise on how companies can protect their […]


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