Toys“R”Us and Save the Children used 4 key strategies to maximize discoverability and drive interaction around their Play With Purpose program. Consider playing with these fundamentals the next time you create content.
Today’s brands are presented with many different options for tapping into word-of-mouth marketing. In fact, one sits right around you: your colleagues. See how Delta Air Lines created 80,000 brand advocates just by saying thank you.
Customers want to know the organizations they do business with share their values, leading many to embrace corporate social responsibility as a way of life. These 6 tips will help you craft a winning PR strategy for your CSR efforts.