Danielle Capriato

  • Posted in Demand Generation , Tracking & Measurement
  • Tagged in demand generation , marketing , demand gen , marketing automation
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Innovations in marketing will be discussed at length this week at The Marketo Marketing Nation Summit in San Francisco. “In today’s digital age, the buyer is in control,” says Ken Wincko, Senior Vice President of Marketing at PR Newswire. His session, “Revving the Revenue Engine: PR Newswire’s Secret to Demand Generation Success,” on Wednesday will discuss just […]

Eva Rohrmann

  • Posted in Content Marketing , Demand Generation
  • Tagged in demand generation , Marketing Strategy , content marketing
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For those not able to attend the Content2Conversion 2015 conference, #C2C15, these are a few of the themes and ideas that resonated in thinking about the year ahead.

Danielle Ferris

  • Posted in Content Marketing , Public Relations , Demand Generation
  • Tagged in demand generation , PR strategy
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Imagine you just met someone, and on the first date they propose. It’s a frightening idea, and in most cases you would never say yes. The relationship has not been put to the test, how will you know if this will work? Most people want to make sure their life goals align to those of […]

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