Regardless of whether you’re targeting Baby Boomers, Gen X, Millennials or all of the above with your content, including visuals will send a message: that your brand is a credible source of information.

Effective multimedia doesn’t have to be difficult to produce. Here are 7 graphic styles that won’t strain your budget, time or resources — even if you aren’t a designer. The next time you need a visual on the fly, try one of them out.

Although SlideShare has been around for nearly ten years, marketers are only beginning to tap the true potential of this powerful lead gen tool. Similar to YouTube, the platform’s native audience is the tip of the iceberg in terms of potential views. Once uploaded, you can also easily embed your presentations into your website, blog […]

Presentations are part of the job for most communications professionals and PowerPoint is the common tool of choice. Generally, the slide show presentation program makes it pretty easy for you to incorporate and modify images, photos, graphs and video; however, there are some tricks to the trade for making your multimedia look even more amazing. Please […]

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