• Posted in Agency, Public Relations
  • Tagged in Marketing Strategy, multi-channel marketing, Integrated Marketing, media targeting, Brand Monitoring, PR strategy, public relations, Content Strategy
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Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

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  • Tagged in Marketing Strategy, product marketing, Integrated Marketing, Content Marketing
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With so many channels informing your customers’ decisions, disingenuous product marketing will fall flat. Successful products come from being authentic, and authenticity comes from ingraining these 4 characteristics into your process.

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  • Tagged in Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing
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The pressure’s on brands to take their content marketing up a notch. Here are 4 reasons why teaming up with internal and third-party subject matter experts can help you meet your content quality and quantity goals.

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  • Tagged in Marketing Strategy, Integrated Marketing, Content Marketing, Small Business PR
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For business owners with limited budgets and resources, devising a comprehensive marketing plan that includes PR and content marketing is often overlooked. However, you don’t have to break the bank if you ask yourself these questions.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Integrated Marketing, trade shows, Visual Storytelling
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When planning to exhibit at a trade show, it’s easy to get caught up in glitz and glamour without thinking about visual consistency. However, you run the risk of hurting your brand. Learn how to stand out, while still looking good.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in content distribution, multi-channel marketing, Integrated Marketing, Content Marketing
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Are you missing a major opportunity by not connecting your paid, earned, search, social and owned programs together? Learn how to synchronize the promotion of your content across all channels to lift traffic and inbound leads.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Integrated Marketing, PR trends
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We recently took to all of our channels to gauge how PR and marketing professionals view the current state of public relations. We asked you to fill in the blank: “PR is now __.” Read what you said in our new #PRisNow infographic.

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  • Tagged in Integrated Marketing, Content Marketing, Influencer Marketing
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Today’s fast-paced content cycle puts pressure on content marketers to find sources fast. Answering these questions before submitting a call for experts will help you receive the number and quality of responses you want for your story.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Integrated Marketing, Content Marketing, Social Media, Instagram
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What if we told you there was a social media platform boasting 300 million+ monthly active users … and its user base is still somewhat untapped by marketing professionals? Well, there is and here are four tips for leveraging it.

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, cmworld, Integrated Marketing, Content Marketing, Influencer Marketing, Demand Generation
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Smart devices are changing how we access the Internet. Marketing thought leaders discuss why the explosion and integration of information channels has revolutionized how consumers make buying decisions and marketers create content.

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  • Tagged in Marketing Strategy, Integrated Marketing, Content Marketing, content marketing world, Demand Generation
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When asked “Why do you do what you do?” a content marketer might discuss attracting brand awareness, demand generation, or the importance of thought leadership. But to succeed, brands can’t just focus on the desired end result.

  • Posted in Marketing, Public Relations
  • Tagged in Integrated Marketing, Content Marketing, sales enablement, Influencer Marketing, Demand Generation
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You flawlessly executed your latest PR or marketing campaign, but you feel like you’re still forgetting something. Have you reached out to your sales team? Here are 3 ways to convert more customers by connecting sales with content.

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  • Tagged in Marketing Strategy, cmworld, Integrated Marketing, Content Marketing, Demand Generation
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When it comes to your brand’s content marketing strategy, what is your most important priority? If your answer isn’t Creating Demand, your content is missing the mark.

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  • Tagged in product marketing, Integrated Marketing, webinar
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The story of your product launch isn’t that your brand has a new product. Learn how to plan, execute and measure the marketing of your next product launch by registering for PR Newswire’s upcoming webinar on September 16.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Integrated Marketing, Content Marketing, design, Visual Storytelling, graphics
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Effective multimedia doesn’t have to be difficult to produce. Here are 7 graphic styles that won’t strain your budget, time or resources — even if you aren’t a designer. The next time you need a visual on the fly, try one of them out.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in blogging, Integrated Marketing, blogtips, Content Marketing, Influencer Marketing
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Learn how to get your blog content noticed on social media and tune into the on-demand webinar “Beyond Social: Blog Marketing Tips to Reach and Engage New Audiences” for more tips.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in marketing, press release, Integrated Marketing, Content Marketing, multimedia news release, public relations, Content We Love
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In this week’s Content We Love, we’re going to take a look at how one company leveraged their participation in a trade-show to bring attention to a new line of products. The 2015 International Home + Housewares Show earlier this month sold out with 2,115 exhibitors and had an increase in total buyer attendance. This […]

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  • Tagged in blogging, Integrated Marketing, blogtips, Content Marketing
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Today’s blogging community is dramatically different than what it once was. In the mid 1990s, online diaries sprang forth from discussion groups, bringing writers a more structured way to journal their personal thoughts and activities. Thanks to the introduction of tools like LiveJournal, Blogger and WordPress, blogging exploded in popularity in the early 2000s. Now, millions of blog posts are published each […]

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in Integrated Marketing, Visual Storytelling, Content We Love
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Consumers are devoting a greater amount of attention on their health and wellness, and a large part of that is researching where their food and water comes from. Food and beverage brands now have a responsibility to supply this information to their consumers because their credibility and reputation greatly depends on it. FIJI® is proactively owning […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Integrated Marketing, Content Marketing, Visual Storytelling, Content We Love
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Famously dubbed the “Me Me Me Generation” by Time Magazine in 2013, millennials have gotten a bad rap for being lazy, narcissistic, and entitled. But the mainstream still has a vested interest understanding the passions and behaviors of this elusive generation, whose innate tech-savviness has become one of the driving forces behind innovation today. A […]

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