With so many channels informing your customers’ decisions, disingenuous product marketing will fall flat. Successful products come from being authentic, and authenticity comes from ingraining these 4 characteristics into your process.
The pressure’s on brands to take their content marketing up a notch. Here are 4 reasons why teaming up with internal and third-party subject matter experts can help you meet your content quality and quantity goals.
For business owners with limited budgets and resources, devising a comprehensive marketing plan that includes PR and content marketing is often overlooked. However, you don’t have to break the bank if you ask yourself these questions.
When planning to exhibit at a trade show, it’s easy to get caught up in glitz and glamour without thinking about visual consistency. However, you run the risk of hurting your brand. Learn how to stand out, while still looking good.
Nov 11, 2015 5 Steps to Boost Your Multichannel Content Promotion
Are you missing a major opportunity by not connecting your paid, earned, search, social and owned programs together? Learn how to synchronize the promotion of your content across all channels to lift traffic and inbound leads.
Nov 05, 2015 The Future of PR Is Now [Infographic]
We recently took to all of our channels to gauge how PR and marketing professionals view the current state of public relations. We asked you to fill in the blank: “PR is now __.” Read what you said in our new #PRisNow infographic.
Today’s fast-paced content cycle puts pressure on content marketers to find sources fast. Answering these questions before submitting a call for experts will help you receive the number and quality of responses you want for your story.
What if we told you there was a social media platform boasting 300 million+ monthly active users … and its user base is still somewhat untapped by marketing professionals? Well, there is and here are four tips for leveraging it.
Smart devices are changing how we access the Internet. Marketing thought leaders discuss why the explosion and integration of information channels has revolutionized how consumers make buying decisions and marketers create content.
When asked “Why do you do what you do?” a content marketer might discuss attracting brand awareness, demand generation, or the importance of thought leadership. But to succeed, brands can’t just focus on the desired end result.
You flawlessly executed your latest PR or marketing campaign, but you feel like you’re still forgetting something. Have you reached out to your sales team? Here are 3 ways to convert more customers by connecting sales with content.
When it comes to your brand’s content marketing strategy, what is your most important priority? If your answer isn’t Creating Demand, your content is missing the mark.
The story of your product launch isn’t that your brand has a new product. Learn how to plan, execute and measure the marketing of your next product launch by registering for PR Newswire’s upcoming webinar on September 16.
Effective multimedia doesn’t have to be difficult to produce. Here are 7 graphic styles that won’t strain your budget, time or resources — even if you aren’t a designer. The next time you need a visual on the fly, try one of them out.
May 06, 2015 4 Ways to Get Your Blog Noticed on Social Media
Learn how to get your blog content noticed on social media and tune into the on-demand webinar “Beyond Social: Blog Marketing Tips to Reach and Engage New Audiences” for more tips.
In this week’s Content We Love, we’re going to take a look at how one company leveraged their participation in a trade-show to bring attention to a new line of products. The 2015 International Home + Housewares Show earlier this month sold out with 2,115 exhibitors and had an increase in total buyer attendance. This […]
Mar 26, 2015 Why Audience Is Key To Your Blogging Success
Today’s blogging community is dramatically different than what it once was. In the mid 1990s, online diaries sprang forth from discussion groups, bringing writers a more structured way to journal their personal thoughts and activities. Thanks to the introduction of tools like LiveJournal, Blogger and WordPress, blogging exploded in popularity in the early 2000s. Now, millions of blog posts are published each […]
Feb 27, 2015 Content We Love: PR Tells the Advertiser’s Story
Consumers are devoting a greater amount of attention on their health and wellness, and a large part of that is researching where their food and water comes from. Food and beverage brands now have a responsibility to supply this information to their consumers because their credibility and reputation greatly depends on it. FIJI® is proactively owning […]
Famously dubbed the “Me Me Me Generation” by Time Magazine in 2013, millennials have gotten a bad rap for being lazy, narcissistic, and entitled. But the mainstream still has a vested interest understanding the passions and behaviors of this elusive generation, whose innate tech-savviness has become one of the driving forces behind innovation today. A […]
Feb 11, 2015 How to Effectively Communicate with Designers
Conversations between communicators and designers can be a bit frustrating. You either don’t have a clear idea of what you want the visual to look like. Or, maybe you know exactly what you want, but are having trouble getting that result. Let’s break down a couple of typical conversations that happen during the design process, […]