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  • Tagged in Marketing Strategy, earned media, PR strategy
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Top CMOs have realized: It’s time to put earned media back in the driver’s seat. See how Sodexo and Cision delivered business ROI by focusing on earned media first, and discover why your marketing budget should invest in earned media.

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  • Tagged in Marketing Strategy, Small Business PR
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Understanding the basics of brand building is an important part of marketing success, but getting it right can be challenging. Don’t risk squandering your efforts by making one of these common marketing mistakes.

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  • Tagged in Marketing Strategy, product marketing, trade shows, Event Marketing
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Launching a product at a trade show can help you earn attention and customers for your new product. However, it does come with risks. Avoid the tension by asking these four questions before unveiling a product at your next trade show.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Marketing Strategy, PR measurement, Branding
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Measurement is key to ensuring your brand stays relevant to customers now and in the future. These basics explore how to quantify and optimize your brand building efforts.

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  • Tagged in Marketing Strategy, PR strategy, Branding, public relations
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Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions.

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  • Tagged in Marketing Strategy, product marketing, Visual Storytelling
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When communicating your message across any medium, look for opportunities to reinforce your brand story. Here are three ways visual consistency can turn your brand into an icon.

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  • Tagged in Marketing Strategy, trade shows, Event Marketing
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The primary purpose of the Republican and Democratic national conventions was to nominate the parties’ candidates; however, they also offered a master class in event marketing. Get inspiration for your next event with these tips.

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  • Tagged in Marketing Strategy, Content Marketing, Social Media
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Your audience is as well versed (if not more so) than you in the art of social media. This means you need to get your social media marketing right. Find out how with Cision and PR Newswire’s list of 105 social media best practices.

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  • Tagged in Marketing Strategy, product marketing, Content Marketing
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When product and marketing teams are aligned, brands can take their product launches to the next level, inspiring customers to adopt and advocate for new products. Here are content and product managers’ tips for working together better.

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  • Tagged in Marketing Strategy, Content Marketing, Content Strategy
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The content and customer experience is owned by everyone at your company. It’s your entire brand’s responsibility to deliver one that’s not only exceptional, but also consistent. Learn how to find your brand voice and achieve both.

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  • Tagged in Marketing Strategy, Video Marketing, Content Strategy
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When it comes to creating and distributing video content, the investment of time and money can prove challenging. However, if you take the right steps, the investment doesn’t have to be outrageous – and will prove to be worth it.

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  • Tagged in Marketing Strategy
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There is an art to managing creative marketers that must be learned and mastered before success can be achieved. Here’s how to create a space where creativity can blossom, while also meeting deadlines and impacting the bottom line.

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  • Tagged in Marketing Strategy, multi-channel marketing, Content Marketing
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Multichannel marketing takes planning and commitment from your entire department. Follow this checklist to get brand leaders, content creators, channel owners and operations teams on board for a successful multichannel marketing launch.

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  • Tagged in Marketing Strategy, Video Marketing, Visual Storytelling
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When it comes to video production, you don’t have to do all the heavy lifting by yourself. Follow these four tips to find a partner who can help you brainstorm, create and share award-winning video content.

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  • Tagged in Marketing Strategy, product marketing, Content Marketing, Demand Generation
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Are you mining as much as you can from the information your product, sales and marketing teams are collecting? Learn how to collaborate with teams across your company to uncover a treasure trove of actionable marketing intelligence.

  • Posted in Marketing
  • Tagged in Marketing Strategy, MKTGnation, Demand Generation
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Becoming a marketing champion isn’t just about being the best (though that does help), it’s about striving to be better. Here are four lessons we learned at Marketo’s 2016 #MKTGnation Summit about evolving as marketers.

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  • Tagged in Marketing Strategy, content distribution, multi-channel marketing, webinar
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As a marketer, you must prioritize communicating with your audience across all of the channels they use. Marketing leaders discuss why multichannel marketing is worth it – and how to make a multichannel content strategy work for you.

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  • Tagged in Marketing Strategy
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Marketing success can’t rest solely on one person’s skills. Tackle the challenge of an ever-evolving playbook by building teams of valuable players. Get more tips from the Marketo Revvie winner for Marketing Team of the Year, Enterprise.

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, Measurement, multi-channel marketing, Demand Generation
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PR and marketing pros are called on to measure the precise impact of their efforts and optimize content creation and distribution. Learn how to continuously improve your multichannel marketing with the Plan, Do, Check, Act approach.

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  • Tagged in Marketing Strategy, Writing Tips, Content Marketing, Demand Generation
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To align your content marketing strategy with the buyer’s journey, your sales pitch must be replaced with a conversation. Discover what information is beneficial and relevant to your target audience by asking these questions.

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