Today’s audience can engage with your content in any number of channels and occasions, a trend the marketing and PR industry has begun defining as micro-moments. Learn how to drive demand by tapping into these customer interactions.
Content may be “king,” but B2B sales is very much alive and well. When leveraged together, your sales team and content can close your largest sales opportunities. Here are 5 ways to drive revenue with a smart sales enablement strategy.
In a multi-touchpoint world, what’s the most efficient way to credit customer conversions to marketing channels so that brands know how to allocate budget and maximize long-term profitability? That’s where Attribution Modeling comes in.
Sep 17, 2015
Did you know you can bring the power of visual communication to the masses with a simple doodle? Learn how to embrace doodles and incorporate them in your work life, even if you don’t consider yourself an artist.
Smart devices are changing how we access the Internet. Marketing thought leaders discuss why the explosion and integration of information channels has revolutionized how consumers make buying decisions and marketers create content.
We asked our ProfNet experts network “What makes a great thought leader?” and heard from authors and executives throughout the marketing industry. Here are their tips for identifying people whose influence will help your brand shine.
There isn’t a formula for designing a successful content marketing program; the answers will come during its planning and execution. Here are the three questions content marketers should ask along the way.
The art of sharing your content is similar to cooking a great meal. While there are many ways to accomplish the task, some ingredients are more vital than others to guarantee tasty results.
Jun 18, 2015
A smart director isn’t going to cast an untested actor as the lead in next summer’s blockbuster. As the director of your company’s marketing, why would you select weak content as the cornerstone of your next campaign?
The depth of actionable business intelligence that’s available through brand monitoring is worth the price because of the opportunities that monitoring offers. Learn how brand monitoring can help your company market itself more efficiently.
Let’s begin with a little mental field trip. In the mid-2000’s, MySpace and Facebook were battling it out for social media dominance. On the front lines of MySpace, users had the creative freedom to customize virtually every aspect of their pages – backgrounds, colors, fonts, etc. – which resulted in both glorious personal expression … […]
There is no more universal love/hate relationship in business than our unending use of PowerPoint. When well crafted, a slide deck can help speakers tell a story that inspires their audience. However, the all-too-common response to yet another PowerPoint presentation is a sea of dull-eyed stares. You’re not alone in looking for the love. As the […]
For those not able to attend the Content2Conversion 2015 conference, #C2C15, these are a few of the themes and ideas that resonated in thinking about the year ahead.
Jan 29, 2015
The importance of quality content is not confined to the United States alone; audiences all over the world are in search of information that is valuable to their needs and produced by a trustworthy source. While distribution services allow you to send your news to countries around the globe, it’s not as simple as hitting […]
Jan 28, 2015
“Where do I start?” This is one of the most common questions I get from clients just dipping their toe into international. Building and launching an international communications plan is a daunting task. Whether you’re starting from scratch, or revising a prior plan that did not quite work to meet your goals, it’s best to […]
Jan 16, 2015
Not every company sells the new, “cool” product that makes the top of their target customer’s “must-have” wishlist. Sometimes a particular product or solution only becomes of interest when the buyer has discovered a previously unidentified need and has already begun researching options. At this point, the buyer knows what problem they want to solve […]
Last week we shared part one of our mini-series “How to Match Your Video Style with Marketing Goals,” which touched upon choosing the right tone and style. Here are the final five tips that can help any BtoB or BtoC marketer send the right messages with their video campaigns: Tip 6: Don’t Stop at One. […]