Let’s begin with a little mental field trip. In the mid-2000’s, MySpace and Facebook were battling it out for social media dominance. On the front lines of MySpace, users had the creative freedom to customize virtually every aspect of their pages – backgrounds, colors, fonts, etc. – which resulted in both glorious personal expression … […]

There is no more universal love/hate relationship in business than our unending use of PowerPoint. When well crafted, a slide deck can help speakers tell a story that inspires their audience. However, the all-too-common response to yet another PowerPoint presentation is a sea of dull-eyed stares. You’re not alone in looking for the love. As the […]

For those not able to attend the Content2Conversion 2015 conference, #C2C15, these are a few of the themes and ideas that resonated in thinking about the year ahead.

The importance of quality content is not confined to the United States alone; audiences all over the world are in search of information that is valuable to their needs and produced by a trustworthy source. While distribution services allow you to send your news to countries around the globe, it’s not as simple as hitting […]

“Where do I start?” This is one of the most common questions I get from clients just dipping their toe into international.  Building and launching an international communications plan is a daunting task.   Whether you’re starting from scratch, or revising a prior plan that did not quite work to meet your goals, it’s best to […]

Not every company sells the new,  “cool” product that makes the top of  their target customer’s “must-have” wishlist. Sometimes a particular product or solution only becomes of interest when the buyer has discovered a previously unidentified need and has already begun researching options. At this point, the buyer knows what problem they want to solve […]

Last week we shared part one of our mini-series “How to Match Your Video Style with Marketing Goals,” which touched upon choosing the right tone and style. Here are the final five tips that can help any BtoB or BtoC marketer send the right messages with their video campaigns: Tip 6: Don’t Stop at One. […]

Earned media mentions are the golden ring for many PR programs.  Getting great coverage in a key publication remains a key objective for many public relations campaigns and with good reason – traditional media outlets continue to wield outsize influence despite flagging revenues and diminished paid subscribers. News coverage garners attention, fuels social amplification, builds […]

If you have logged into Facebook over the last couple of weeks, you most likely witnessed many of your peers dousing themselves in ice water in the name of charity. At the time of writing on August 22nd, this grassroots campaign known as The ALS Ice Bucket Challenge had raised $41.8 million dollars in donations for […]

One piece of content is not all encompassing for the vast and complex audience that makes up your target consumer base. Each stage of the buyer’s journey is comprised of unique personas and levels of expertise that are in search of information catered to their specific needs. For example, if your products are geared toward […]

Here's a graphic on how sponsorship's are helping businesses http://t.co/JB3zkCNbLI — SponsorMatch (@SponsorMatchOrg) June 4, 2014 Events are a primary method for nonprofits to raise money for the causes that mean the most to their organizations while forming strong personal bonds with their donor base. However, event space, refreshments, tables, and equipment are pricey, so having […]

Sponsored content appears to be undergoing a renaissance. Called native advertising, brand journalism, or whatever, it is back in the conversation for marketers and PR professionals. Sponsored content is decades old, it’s just the tactics that are changing.  In the past, sponsored content may have taken the form of advertising sections in newspapers, infomercials on […]

Dear Q&A Team, My manager has assigned me the job of looking into new social media platforms that we can add to our marketing campaigns. I have been trying to learn about Tumblr and its capabilities. What type of content should we post onto Tumblr? What are some examples of successful Tumblr accounts run by […]

Sep 10, 2013

Market Your Marketing

Content Marketing World kicked off this  morning with Jay Baer (@jaybaer), author of Youtility.  The top-rated speaker of CMW last year, Jay didn’t disappoint today. Echoing the themes of his book, Jay insisted that the best marketing content is that which is so good people would pay for it.  However, the conversation took an intersting […]

Last week, PR Newswire and CommPRO.biz hosted the second part of the Google+ Hangout On Air Storytelling Series. The discussion was led by Michael Pranikoff (@mpranikoff), global director of emerging media at PR Newswire. Ginny Pulos (@ginnypulos), founder and president of Ginny Pulos Communications, joined him to explain the results of successful storytelling for a […]

Having the right stories and knowing when and how to tell them is crucial for anyone who aspires to lead or persuade. The second installment of our On-Air Storytelling Series “Power, Persuasion and Influence” focuses on tactical elements of communicating stories to drive business results. Led by storytelling expert Ginny Pulos (@ginnypulos), founder and president […]

Listening to the webinar with David Meerman Scott (@dmscott) hosted by MarketingProfs today reinforced the speed of change in the PR and marketing arenas.  Over the course of the discussion, David offered his perspective on how the communications arena has changed since he published the first edition of  The New Rules of Marketing & PR in 2007 (and […]

With today’s advanced communication technologies, business leaders often neglect the importance of crafting a foundational business story. It has become easier than ever to lose sight of core marketing objectives by rushing into marketing tactics. Blair Caplinger (@blaircaplinger), founder of Telling Media Inc., is an expert in business story telling. He recently sat down with […]

Stories have a way of sticking with us.  They’re enjoyable, relatable, and understandable – and these qualities ultimately make them memorable.  The context of the story provides linkages and framework that connects information, enabling us to recall a full set of information that we’d be probably be unable to memorize by rote. For these reasons, […]

This post originally appeared on the Business4Better Blog. Ed note: Today is the second day of Business4Better, a new event produced by PR Newswire’s parent company, UBM plc., designed to foster partnerships between non-profits and corporations. As I was scanning the blog posts recapping the first day, I spotted the post below and decided to […]


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