• Posted in Agency, Marketing, Public Relations
  • Tagged in webinar, Marketing Strategy, content distribution, multi-channel marketing
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As a marketer, you must prioritize communicating with your audience across all of the channels they use. Marketing leaders discuss why multichannel marketing is worth it – and how to make a multichannel content strategy work for you.

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  • Tagged in Marketing Strategy
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Marketing success can’t rest solely on one person’s skills. Tackle the challenge of an ever-evolving playbook by building teams of valuable players. Get more tips from the Marketo Revvie winner for Marketing Team of the Year, Enterprise.

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in Measurement, Marketing Strategy, multi-channel marketing
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PR and marketing pros are called on to measure the precise impact of their efforts and optimize content creation and distribution. Learn how to continuously improve your multichannel marketing with the Plan, Do, Check, Act approach.

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  • Tagged in Marketing Strategy, Writing Tips
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To align your content marketing strategy with the buyer’s journey, your sales pitch must be replaced with a conversation. Discover what information is beneficial and relevant to your target audience by asking these questions.

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  • Tagged in Marketing Strategy, trade shows, multi-channel marketing
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When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches, and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

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  • Tagged in Marketing Strategy, audience research
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Technology has accelerated the pace of how buyers interact with marketing and products. When tomorrow’s marketers look back at digital disruption’s impact, its greatest influence may very well be the birth of the hyperadoptive buyer.

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  • Tagged in Marketing Strategy, content distribution
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Earned media has traditionally been considered a public relations goal. However, it’s also essential for marketers who want their content to reach audiences and drive conversions. Here are 6 ways earned media helps content marketing.

  • Posted in Marketing, Public Relations
  • Tagged in Small Business PR, Marketing Strategy, trade shows, Event Marketing
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Exhibiting at your first trade show feels a lot like the first day of school. Everyone else seems to know where they’re going; you’re not even sure you’re in the right building. Navigate the chaos with these trade show marketing tips.

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  • Tagged in Marketing Strategy
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Get the most out of your marketing by creating real-time content responsive to the trends making waves in your industry. Executives from Bloomberg and PR Newswire share their secrets to help you transform your strategy successfully.

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  • Tagged in Customer Advocacy, Marketing Strategy
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Advocacy marketing isn’t just a passing fad. If the conversations at Influitive’s Advocamp were any indication, more and more marketers are beginning to understand and embrace its power. And if you haven’t, you need to. Immediately.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release format, Marketing Strategy, Visual Storytelling
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If you want audiences to return and engage with you again and again (who doesn’t?), your entire content experience must be considered. And it needs to be considered long before you upload, publish, and distribute your content.

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  • Tagged in pr tactics, Marketing Strategy
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In an environment of tight budgets, constrained execution windows and limited staff time, it can be near-impossible to test new PR and marketing strategies. Here are 7 ways to easily mix it up.

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  • Tagged in Small Business PR, Marketing Strategy
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Staying ahead of the marketing curve is more important than ever for small business owners. But when you’re doing it with limited budgets, staff and resources, it’s a daunting task. Here are 4 budget-friendly tips to broaden your reach.

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A single person can’t build a brand’s leads pipeline, shorten sales cycles and drive revenue growth alone. When assembling the ultimate marketing team, look for marketing masters that embody the following super powers.

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  • Tagged in Marketing Strategy, sales enablement
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At its most basic, marketing is the act of selling or promoting your brand. But the two are not mutually exclusive. Your ability to promote depends on your ability to sell. Learn how to be a better marketer by becoming a closer.

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  • Tagged in product marketing, Marketing Strategy
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With so many channels informing your customers’ decisions, disingenuous product marketing will fall flat. Successful products come from being authentic, and authenticity comes from ingraining these 4 characteristics into your process.

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  • Tagged in Marketing Strategy, Sherpa16
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Marketers must consider how they want their brand to be perceived, follow a customer-centric approach, and continuously find new ways to improve. Read on for marketing optimization tips from the 2016 MarketingSherpa Summit.

  • Posted in Marketing, Tracking & Measurement
  • Tagged in Measurement, Marketing Strategy
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When it comes to content marketing, there are metrics that prove your current content’s value and metrics that inform your future content’s strategy. This reference guide outlines the numbers marketers should be watching and reporting.

  • Posted in Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, multi-channel marketing, marketing automation
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With the right mindset and tools, it’s possible for CMOs and other marketing executives to prove marketing’s power as a revenue driver, not a cost center. Maximize your content marketing’s impact by following these five steps.

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  • Tagged in Marketing Strategy, content distribution, multi-channel marketing
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Planning multichannel marketing promotion is complicated. You need to make sure you’ve mapped out an appropriate mix of content. Follow these eight steps to ensure your marketing program’s content is ready for promotion.

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