Shannon Ramlochan

  • Posted in Content Marketing
  • Tagged in Marketing Strategy , Influencer Marketing
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The pressure’s on brands to take their content marketing up a notch. Here are 4 reasons why teaming up with internal and third-party subject matter experts can help you meet your content quality and quantity goals.

Amanda Eldridge

  • Posted in Content Marketing
  • Tagged in Small Business PR , Marketing Strategy
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For business owners with limited budgets and resources, devising a comprehensive marketing plan that includes PR and content marketing is often overlooked. However, you don’t have to break the bank if you ask yourself these questions.

Eva Rohrmann

  • Posted in Content Marketing
  • Tagged in Marketing Strategy , Writing Tips , Mission Statement
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Before you push the launch button on your 2016 marketing, make sure your strategy is good to go. These tips will help you ensure your content marketing mission statement — the foundation of your strategy — is ready.

Amanda Hicken

  • Posted in Content Marketing
  • Tagged in Marketing Strategy
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With the new year comes the inescapable tradition of making New Year’s resolutions. Put a twist on this year’s promises. Here are 10 behaviors all communicators should resolve to stop in their content marketing.

Amanda Hicken

  • Posted in Content Marketing
  • Tagged in Marketing Strategy , Best Of 2015
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Today’s audiences are engaging with content across an overwhelming number of channels; it can be difficult for brands to keep up. Give your 2016 content marketing strategy a boost with this round-up of the year’s best practices.

Danielle Capriato

  • Posted in Content Marketing , Tracking & Measurement
  • Tagged in Data Storytelling , Marketing Strategy
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The role of the Chief Marketing Officer has changed – today’s CMOs must champion growth and the customer experience. How does a marketing executive get there, though? Here are four skills CMOs need to develop if they want to succeed.

Amanda Hicken

  • Posted in Content Marketing , Public Relations , Tracking & Measurement
  • Tagged in PR strategy , Marketing Strategy , Press Release Tips
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Statistics show that the most effective content marketers document their strategy. Not sure where to start? Our step-by-step planning guide and sample 2016 editorial calendar are the perfect tools to help prepare for the new year.

Lucie Curtis

  • Posted in Content Marketing
  • Tagged in Customer Advocacy , Marketing Strategy , Influencer Marketing
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If you’re not using case studies, testimonials and user-generated content in your marketing and PR, you’re missing an opportunity. Here are 6 ways integrating customer advocacy content in your content marketing can elevate your brand.

Danielle Ferris

  • Posted in Content Marketing , Demand Generation
  • Tagged in Marketing Strategy , multi-channel marketing , micro-moments
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Today’s audience can engage with your content in any number of channels and occasions, a trend the marketing and PR industry has begun defining as micro-moments. Learn how to drive demand by tapping into these customer interactions.

Daniel Watson

  • Posted in Content Marketing , Demand Generation
  • Tagged in Marketing Strategy , sales enablement , multi-channel marketing
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Content may be “king,” but B2B sales is very much alive and well. When leveraged together, your sales team and content can close your largest sales opportunities. Here are 5 ways to drive revenue with a smart sales enablement strategy.

Asmita Singh

  • Posted in Demand Generation , Tracking & Measurement
  • Tagged in Measurement , Marketing Strategy
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In a multi-touchpoint world, what’s the most efficient way to credit customer conversions to marketing channels so that brands know how to allocate budget and maximize long-term profitability? That’s where Attribution Modeling comes in.

Jamie Heckler

  • Posted in Content Marketing
  • Tagged in Marketing Strategy , Visual Storytelling
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Did you know you can bring the power of visual communication to the masses with a simple doodle? Learn how to embrace doodles and incorporate them in your work life, even if you don’t consider yourself an artist.

Amanda Hicken

  • Posted in Content Marketing , Demand Generation , Tracking & Measurement
  • Tagged in cmworld , Marketing Strategy , Influencer Marketing
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Smart devices are changing how we access the Internet. Marketing thought leaders discuss why the explosion and integration of information channels has revolutionized how consumers make buying decisions and marketers create content.

Amanda Hicken

  • Posted in Content Marketing , Demand Generation
  • Tagged in cmworld , Marketing Strategy
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When it comes to your brand’s content marketing strategy, what is your most important priority? If your answer isn’t Creating Demand, your content is missing the mark.

Shannon Ramlochan

  • Posted in Content Marketing
  • Tagged in thought leadership , Marketing Strategy , Influencer Marketing
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We asked our ProfNet experts network “What makes a great thought leader?” and heard from authors and executives throughout the marketing industry. Here are their tips for identifying people whose influence will help your brand shine.

Jamie Heckler

  • Posted in Content Marketing
  • Tagged in Marketing Strategy , content distribution , content food for thought , Influencer Marketing
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Every piece of content you produce needs to be easy to share.

Eva Rohrmann

  • Posted in Content Marketing
  • Tagged in Marketing Strategy , content marketing
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There isn’t a formula for designing a successful content marketing program; the answers will come during its planning and execution. Here are the three questions content marketers should ask along the way.

Jamie Heckler

  • Posted in Content Marketing
  • Tagged in Marketing Strategy , content marketing , content distribution , content food for thought , Influencer Marketing , multi-channel marketing
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The art of sharing your content is similar to cooking a great meal. While there are many ways to accomplish the task, some ingredients are more vital than others to guarantee tasty results.

Eva Rohrmann

  • Posted in Content Marketing
  • Tagged in Marketing Strategy , content marketing
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Content is an increasingly critical part of successful marketing campaigns. However, should the practitioner’s focus be on Content or Marketing? Or is the answer: focus on Publishing?

Amanda Hicken

  • Posted in Content Marketing
  • Tagged in content , Marketing Strategy , content marketing
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A smart director isn’t going to cast an untested actor as the lead in next summer’s blockbuster. As the director of your company’s marketing, why would you select weak content as the cornerstone of your next campaign?

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