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  • Tagged in Marketing Strategy, Content Marketing, Content Strategy
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The content and customer experience is owned by everyone at your company. It’s your entire brand’s responsibility to deliver one that’s not only exceptional, but also consistent. Learn how to find your brand voice and achieve both.

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  • Tagged in Marketing Strategy, Video Marketing, Content Strategy
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When it comes to creating and distributing video content, the investment of time and money can prove challenging. However, if you take the right steps, the investment doesn’t have to be outrageous – and will prove to be worth it.

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  • Tagged in Marketing Strategy
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There is an art to managing creative marketers that must be learned and mastered before success can be achieved. Here’s how to create a space where creativity can blossom, while also meeting deadlines and impacting the bottom line.

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  • Tagged in Marketing Strategy, multi-channel marketing, Content Marketing
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Multichannel marketing takes planning and commitment from your entire department. Follow this checklist to get brand leaders, content creators, channel owners and operations teams on board for a successful multichannel marketing launch.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, Video Marketing, Visual Storytelling
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When it comes to video production, you don’t have to do all the heavy lifting by yourself. Follow these four tips to find a partner who can help you brainstorm, create and share award-winning video content.

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  • Tagged in Marketing Strategy, product marketing, Content Marketing, Demand Generation
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Are you mining as much as you can from the information your product, sales and marketing teams are collecting? Learn how to collaborate with teams across your company to uncover a treasure trove of actionable marketing intelligence.

  • Posted in Marketing
  • Tagged in Marketing Strategy, MKTGnation, Demand Generation
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Becoming a marketing champion isn’t just about being the best (though that does help), it’s about striving to be better. Here are four lessons we learned at Marketo’s 2016 #MKTGnation Summit about evolving as marketers.

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  • Tagged in Marketing Strategy, content distribution, multi-channel marketing, webinar
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As a marketer, you must prioritize communicating with your audience across all of the channels they use. Marketing leaders discuss why multichannel marketing is worth it – and how to make a multichannel content strategy work for you.

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  • Tagged in Marketing Strategy
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Marketing success can’t rest solely on one person’s skills. Tackle the challenge of an ever-evolving playbook by building teams of valuable players. Get more tips from the Marketo Revvie winner for Marketing Team of the Year, Enterprise.

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, Measurement, multi-channel marketing, Demand Generation
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PR and marketing pros are called on to measure the precise impact of their efforts and optimize content creation and distribution. Learn how to continuously improve your multichannel marketing with the Plan, Do, Check, Act approach.

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  • Tagged in Marketing Strategy, Writing Tips, Content Marketing, Demand Generation
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To align your content marketing strategy with the buyer’s journey, your sales pitch must be replaced with a conversation. Discover what information is beneficial and relevant to your target audience by asking these questions.

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  • Tagged in Marketing Strategy, multi-channel marketing, trade shows
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When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches, and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

  • Posted in Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, Content Marketing, audience research
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Technology has accelerated the pace of how buyers interact with marketing and products. When tomorrow’s marketers look back at digital disruption’s impact, its greatest influence may very well be the birth of the hyperadoptive buyer.

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  • Tagged in Marketing Strategy, content distribution, Content Marketing
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Earned media has traditionally been considered a public relations goal. However, it’s also essential for marketers who want their content to reach audiences and drive conversions. Here are 6 ways earned media helps content marketing.

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  • Tagged in Marketing Strategy, trade shows, Small Business PR, Event Marketing
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Exhibiting at your first trade show feels a lot like the first day of school. Everyone else seems to know where they’re going; you’re not even sure you’re in the right building. Navigate the chaos with these trade show marketing tips.

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  • Tagged in Marketing Strategy, Content Marketing
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Get the most out of your marketing by creating real-time content responsive to the trends making waves in your industry. Executives from Bloomberg and PR Newswire share their secrets to help you transform your strategy successfully.

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  • Tagged in Marketing Strategy, Customer Advocacy, Content Marketing
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Advocacy marketing isn’t just a passing fad. If the conversations at Influitive’s Advocamp were any indication, more and more marketers are beginning to understand and embrace its power. And if you haven’t, you need to. Immediately.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Marketing Strategy, press release format, Visual Storytelling
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If you want audiences to return and engage with you again and again (who doesn’t?), your entire content experience must be considered. And it needs to be considered long before you upload, publish, and distribute your content.

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  • Tagged in Marketing Strategy, Content Marketing, pr tactics
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In an environment of tight budgets, constrained execution windows and limited staff time, it can be near-impossible to test new PR and marketing strategies. Here are 7 ways to easily mix it up.

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  • Tagged in Marketing Strategy, Small Business PR
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Staying ahead of the marketing curve is more important than ever for small business owners. But when you’re doing it with limited budgets, staff and resources, it’s a daunting task. Here are 4 budget-friendly tips to broaden your reach.

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