• Posted in Agency, Marketing, Public Relations
  • Tagged in analytics, Measurement, earned media, press release
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How to understand and make press release analytics work for you.

  • Posted in Agency, Tracking & Measurement
  • Tagged in Measurement, insights
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Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, sentiment, Content Marketing, insights, brand, public relations
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Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Social Media
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Are you hitting home runs with your marketing strategy? Discover what baseball can teach you about social persona audits and how they can help you communicate with your audience more effectively.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, PR measurement
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Does PR have a perception problem when it comes to proving true revenue value to the business? Here are three ways to close the gap between PR and marketing reporting.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, PR measurement
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PR professionals have traditionally used ad value as a quick and easy way to demonstrate the success of their earned media campaigns. While this may once have held weight, today’s agencies and brands must shift focus to impact.

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, Measurement, multi-channel marketing, Demand Generation
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PR and marketing pros are called on to measure the precise impact of their efforts and optimize content creation and distribution. Learn how to continuously improve your multichannel marketing with the Plan, Do, Check, Act approach.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Media Relations, Brand Monitoring, Media Monitoring
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Members of the C-suite want to know whether the money, time and energy that went into a campaign changed consumer behavior and generated profit. Because of this, you can’t take the quantity of your media pickup at face value.

  • Posted in Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, Measurement, Content Marketing
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When it comes to content marketing, there are metrics that prove your current content’s value and metrics that inform your future content’s strategy. This reference guide outlines the numbers marketers should be watching and reporting.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, PR measurement
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When measuring the fruits of your earned media efforts, are you tracking what you should? It’s not always about volume. It’s about impact. Here are 10 questions you should ask to ensure you’re focused on the right PR benchmarks.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Media Relations, Brand Monitoring, Media Monitoring, audience research
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If your PR agency doesn’t have the proper processes in place, it can be time-consuming to thoroughly research media, tailor pitches and provide other vital services to every client. Follow these 3 tips to delight clients efficiently.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Brand Monitoring, Media Monitoring, Best Of 2015
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PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, webinar
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Numbers speak louder than words, a fact that’s changed the way public relations practitioners focus their objectives and strategy. Learn more during our webinar Why Metrics Are the Key to Getting a Seat at the Revenue Table.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Marketing Strategy, Measurement, Demand Generation
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In a multi-touchpoint world, what’s the most efficient way to credit customer conversions to marketing channels so that brands know how to allocate budget and maximize long-term profitability? That’s where Attribution Modeling comes in.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, webinar
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In today’s data-driven world, it can be difficult to determine which content metrics will help demonstrate bottom-line impact and give insight into future efforts. Here are three types of metrics that will help power PR and marketing.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Content Marketing, Social Media, pinterest, B2B marketing
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Pinterest offers a unique opportunity for B2B content marketers to engage with new audiences. Discover how a mix of quality content and promotion within the platform will make this a profitable addition to your multichannel campaigns.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, content distribution, Content Marketing, webinar
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To create content that your audience wants to engage with, you need to know what will engage them. PR Newswire’s SVP of Marketing Ken Wincko and Content Marketing Institute Founder Joe Pulizzi discuss why buyer insight is essential.

  • Posted in Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, blogging, Content Marketing
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When you’re blogging day in and day out, it’s easy to lose focus. You may wake up one day to realize your content marketing’s failed to connect with your audience. Here’s how to take stock and identify opportunities for growth.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, international PR, reporting
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When telling your brand’s story across different geographies and languages, it can be a challenge to gauge the success of your message. Learn how to use press release analytics to pin down your international communications strategy.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, PR measurement, crisis communications
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An organization’s greatest asset is their reputation. It greatly influences consumer purchase decisions and what brands they will devote their loyalty to. Should a brand fail to carefully prepare for a crisis, it can take months or even years to bounce back and regain that trust. Access to instant news via social media and mobile […]

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