Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals […]
Apr 10, 2017 Why Brands Must Personalize the PR Experience
What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?
Apr 10, 2017 PR 101: How to Pitch Travel Journalists
Apr 05, 2017 Building Journalists’ Trust with Press Releases
At Cision/PR Newswire, trust is the foundation of our business. We would have no service to provide if not for trust. Our customers trust us to distribute their content and journalists trust us to have verified customers’ content.
Jan 09, 2017 3 PR Moves to Make in 2017
PR Agency Owner Vannessa Wade offers three things to consider when planning your 2017 PR initiatives in order to garner the attention of reporters, be heard above the noise and harness new technology.
Nov 10, 2016 4 Ways to Avoid Miscommunications with the Media
A journalist’s coverage area is only one of many things to consider in your media relations strategy. Here are 4 ways understanding an individual’s preferences and behaviors can help avoid misunderstandings when pitching journalists.
In the latest Journalist Spotlight Q&A, ProfNet speaks with Lou Carlozo, managing editor at BAI, a nonprofit in Chicago that works within the banking and financial services industry. Here are his media relations tips for PR pros.
Preventing a brand-damaging event can’t always be avoided, but the way your brand reacts to the media when they catch you off guard or ask tough questions can impact the outcome of the conversation. Here’s how to be prepared.
When Cision published an analysis of political media influencers, we noted a gender gap in the journalists and news hosts covering the election. What can news media and brand communicators do to reach parity in election coverage?
Sep 28, 2016 How Newsrooms’ New Beats Are Shaping PR
Many newsrooms are turning away from location-based beats and focusing instead on regional coverage of larger issues and topics. For PR professionals used to the natural pairing of geography and news, here are a few ways to embrace it.
Sep 09, 2016 3 Ways to Improve Your Relationship With Journalists
To reach campus media and their audience of college students, it’s not enough to be authentic. You have to provide content that’s relevant to their interests. Get started with this selection of topics currently resonating on campuses.
How you target your PR outreach via social media depends on the type of journalist and their preferences. Cision’s 2016 Global Social Journalism Study breaks down the five types of social media-using journalists and how to reach them.
A well-executed satellite media tour can deliver a happy holiday season to consumers, marketers and media alike. Learn all about why, how, who, what, where and when to use satellite media tours in your holiday communications strategy.
To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry media.
As the official newswire service for #RNCinCLE and #DemsInPhilly, PR Newswire has had the opportunity to engage with media covering these events. Here are 7 lessons we’ve learned about managing media relations at major conferences.
You want your brand story to reach the marketing channels that matter, but you also need to do it efficiently. Satellite media tours can help you reach a large amount of viewers, listeners and readers within a short window of time.
Familiarizing yourself with the needs of the media will make your news stand out in the crowd. While preferences may vary from media point to point, there are a handful of traits and tips your media outreach should always follow.
Jul 18, 2016 Going for Gold: 5 Tips for Media Relations in Brazil
With more than 5,000 newspapers, Brazil is 4th in the world for number of titles. Learn how to connect with Brazilian media by providing news that’s truly relevant to audiences and leveraging strong media relationships.