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  • Tagged in storytelling, Media Relations, pitching, public relations
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PR Agency Owner Vannessa Wade offers three things to consider when planning your 2017 PR initiatives in order to garner the attention of reporters, be heard above the noise and harness new technology.

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  • Tagged in Media Relations, public relations, audience research
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A journalist’s coverage area is only one of many things to consider in your media relations strategy. Here are 4 ways understanding an individual’s preferences and behaviors can help avoid misunderstandings when pitching journalists.

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In the latest Journalist Spotlight Q&A, ProfNet speaks with Lou Carlozo, managing editor at BAI, a nonprofit in Chicago that works within the banking and financial services industry. Here are his media relations tips for PR pros.

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  • Tagged in Media Relations, crisis communications, public relations
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Preventing a brand-damaging event can’t always be avoided, but the way your brand reacts to the media when they catch you off guard or ask tough questions can impact the outcome of the conversation. Here’s how to be prepared.

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  • Tagged in Media Relations, PR trends, Influencer Marketing, audience research
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When Cision published an analysis of political media influencers, we noted a gender gap in the journalists and news hosts covering the election. What can news media and brand communicators do to reach parity in election coverage?

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  • Tagged in media targeting, Media Relations, audience research
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Many newsrooms are turning away from location-based beats and focusing instead on regional coverage of larger issues and topics. For PR professionals used to the natural pairing of geography and news, here are a few ways to embrace it.

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81% of senior marketers said that earned media was more effective than paid. But how can you target the right journalists and encourage them to share your story?

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, media targeting, Media Relations, audience research
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To reach campus media and their audience of college students, it’s not enough to be authentic. You have to provide content that’s relevant to their interests. Get started with this selection of topics currently resonating on campuses.

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  • Tagged in Media Relations, Social Media, public relations
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How you target your PR outreach via social media depends on the type of journalist and their preferences. Cision’s 2016 Global Social Journalism Study breaks down the five types of social media-using journalists and how to reach them.

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  • Tagged in Video Marketing, Media Relations, satellite media tours
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A well-executed satellite media tour can deliver a happy holiday season to consumers, marketers and media alike. Learn all about why, how, who, what, where and when to use satellite media tours in your holiday communications strategy.

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To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry media.

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  • Tagged in earned media, Media Relations, PR strategy
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As the official newswire service for #RNCinCLE and #DemsInPhilly, PR Newswire has had the opportunity to engage with media covering these events. Here are 7 lessons we’ve learned about managing media relations at major conferences.

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  • Tagged in earned media, Video Marketing, Media Relations, Visual Storytelling
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You want your brand story to reach the marketing channels that matter, but you also need to do it efficiently. Satellite media tours can help you reach a large amount of viewers, listeners and readers within a short window of time.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in earned media, Writing Tips, Media Relations
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Familiarizing yourself with the needs of the media will make your news stand out in the crowd. While preferences may vary from media point to point, there are a handful of traits and tips your media outreach should always follow.

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  • Tagged in Media Relations, international PR
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With more than 5,000 newspapers, Brazil is 4th in the world for number of titles. Learn how to connect with Brazilian media by providing news that’s truly relevant to audiences and leveraging strong media relationships.

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  • Tagged in trade shows, Media Relations, Event Marketing
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Utilizing an electronic press kit and news release distribution after an event is a great way to extend the life of your brand’s trade show story. Follow these tips and you’ll experience the magic of a trade show long after it’s over.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in content distribution, media targeting, Media Relations, audience research
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Given Gen Z’s revenue potential, the question in marketing and PR pros’ minds shouldn’t be ‘Should I reach young adults?’ but ‘How should I reach young adults?’ One answer may surprise you: student-run news media on college campuses.

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  • Tagged in earned media, Media Relations, Influencer Marketing
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To connect with your audience, you need trust. You can’t force trust, though; you must earn it. Discover the role earned media plays in this and why top CMOs are waking up to the marketing power of earned media tactics.

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  • Tagged in Media Relations, PR strategy, press release distribution, pr tactics
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Build better relationships with reporters by remembering these tips from a recent State of Journalism panel featuring The Washington Post and other DC news media.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Content Marketing, Media Relations, newsjacking, Visual Storytelling, Influencer Marketing, pr tactics
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The best way to ensure influencers see and engage with your press release is by including compelling multimedia content – photos and videos that stand out from the crowd. Here are a few visual storytelling ideas to get you started.

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