• Posted in Public Relations
  • Tagged in Content Marketing, Media Relations, SEO
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When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. While backlinks are a great signal for SEO, it takes a lot of time to earn them.

  • Posted in Public Relations
  • Tagged in Media Relations, pitching
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It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Media Relations, public relations
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When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

  • Posted in Press Release Quick Tips
  • Tagged in earned media, press release, Media Relations, distribution
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The AP is working to debunk misinformation on Facebook. Here’s how they fight fake news.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, multimedia, Media Relations, news release, public relations
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Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, earned media, Content Marketing, Media Relations, PR trends, PR strategy, public relations
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What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Marketing Strategy, media targeting, Media Relations, PR strategy
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How to pitch the always-on-the-move travel journalists? Follow these six tips.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in earned media, Press Release Tips, Media Relations, Data Storytelling, public relations, audience research
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At Cision/PR Newswire, trust is the foundation of our business. We would have no service to provide if not for trust. Our customers trust us to distribute their content and journalists trust us to have verified customers’ content.

  • Posted in Agency, Public Relations
  • Tagged in storytelling, Media Relations, pitching, public relations
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PR Agency Owner Vannessa Wade offers three things to consider when planning your 2017 PR initiatives in order to garner the attention of reporters, be heard above the noise and harness new technology.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, public relations, audience research
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A journalist’s coverage area is only one of many things to consider in your media relations strategy. Here are 4 ways understanding an individual’s preferences and behaviors can help avoid misunderstandings when pitching journalists.

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  • Tagged in Media Relations
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In the latest Journalist Spotlight Q&A, ProfNet speaks with Lou Carlozo, managing editor at BAI, a nonprofit in Chicago that works within the banking and financial services industry. Here are his media relations tips for PR pros.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, crisis communications, public relations
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Preventing a brand-damaging event can’t always be avoided, but the way your brand reacts to the media when they catch you off guard or ask tough questions can impact the outcome of the conversation. Here’s how to be prepared.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, PR trends, Influencer Marketing, audience research
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When Cision published an analysis of political media influencers, we noted a gender gap in the journalists and news hosts covering the election. What can news media and brand communicators do to reach parity in election coverage?

  • Posted in Agency, Public Relations
  • Tagged in media targeting, Media Relations, audience research
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Many newsrooms are turning away from location-based beats and focusing instead on regional coverage of larger issues and topics. For PR professionals used to the natural pairing of geography and news, here are a few ways to embrace it.

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  • Tagged in Media Relations
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81% of senior marketers said that earned media was more effective than paid. But how can you target the right journalists and encourage them to share your story?

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, media targeting, Media Relations, audience research
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To reach campus media and their audience of college students, it’s not enough to be authentic. You have to provide content that’s relevant to their interests. Get started with this selection of topics currently resonating on campuses.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, Social Media, public relations
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How you target your PR outreach via social media depends on the type of journalist and their preferences. Cision’s 2016 Global Social Journalism Study breaks down the five types of social media-using journalists and how to reach them.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Video Marketing, Media Relations, satellite media tours
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A well-executed satellite media tour can deliver a happy holiday season to consumers, marketers and media alike. Learn all about why, how, who, what, where and when to use satellite media tours in your holiday communications strategy.

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  • Tagged in Media Relations
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To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry media.

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  • Tagged in earned media, Media Relations, PR strategy
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As the official newswire service for #RNCinCLE and #DemsInPhilly, PR Newswire has had the opportunity to engage with media covering these events. Here are 7 lessons we’ve learned about managing media relations at major conferences.

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