PR Newswire’s research group makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand […]

Crises are always difficult and rarely expected, but being prepared can mean the difference between success and failure for a brand. Being able to refer to a well thought-out crisis plan can make a bad situation manageable, and it helps all internal team members get on board with what needs to happen. Yet, crisis plans are not a one-size-fits-all […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

The growth of online and offline communication channels has placed companies under a public microscope, and as a result consumers are more fickle about the brands they choose to support. Media fragmentation and information overload has made it much more difficult for communicators to single-handedly keep track of all the information that is publicly available […]

Communicators are busy people and their responsibilities require not only creative writing skills but technical savvy as well. Responsibilities include writing and distribution of press releases, engaging and pitching media, preparing media clipping reports, and the list goes on. The key to successful PR comes down to prioritizing and having the right tools. Agility is PR […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Tools like media databases, monitoring platforms and social media have made public relations a more sophisticated practice, enabling PR pros to conduct thorough research on the professional as well as personal interests of target influencers. Yet in spite of the availability of resources to help communicators refine their media pitching, there are still many occurrences when journalists […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Beyoncé recently surprised fans by announcing the launch of a new vegan home delivery meal service based on her own experience with trying a vegan diet. Given the magnitude of her star-power and general public obsession with all things Beyoncé, a story like this sounds like typical tabloid-fodder. However, the official press release titled, “Beyoncé […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

New communication tools have, in some ways, updated the tactics publicists use to target and cultivate relationships with journalists. Social media has become a new avenue for PR pros to directly reach influencers and online communities such as ProfNet amplify publicity by connecting experts and spokespeople with journalists actively looking for quotes and commentary. It […]

Last month, Elizabeth Yekhtikian, vice president, media strategy at Inkhouse PR, shared insights from reporters at ABC, Bloomberg, Forbes, Fox and TIME on what they’d like to see from PR and communications professionals in 2015. Though they won’t be shocking to any seasoned professional, the points made bear repeating if you want to make them […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Journalists aren’t just experts in their given beat, they are also highly developed writers with a keen eye for proper punctuation and grammar. For PR pros to have their media pitches taken seriously, they must pay the same attention to detail or risk having their pitch sent straight to the trash bin. According to The Pew […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Over the holidays New York Post business reporter, John Crudele, published an article sarcastically “gifting” coverage to a select handful of PR people whose pitches had originally gone unanswered. Why these pitches were unsuccessful is explored […]

Amanda Laird of PR Newswire’s CNW Group recently had the opportunity to interview James Bradshaw, Media Reporter for Canada’s The Globe and Mail on Beyond the Wire. The full interview covers an inside view of reporting on the media industry, a day in the life of an ultimate news junkie, and some important tips for […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Today’s tumultuous media landscape has transformed how journalists and publicists do their jobs. New channels like social media are changing the game, but the most effective strategy for embracing and integrating new technologies is still largely misunderstood. To help publicists understand how to use new communications tools to their advantage, Canada’s top journalists recently offered […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team. Free articles on how to enhance your media relations are available for download in the public relations category […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team. Free articles on how to enhance your media relations are available for download in the public relations category […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here. Politico (Arlington, VA): Politico Magazine Editor Susan Glasser (@sbg1) has […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Given the scale at which content is being produced on traditional and digital media, journalists are more strapped for time and earning media attention is even more of a challenge for PR pros. While standard pitching practices such as researching the journalist, answering the 5 W’s, and being brief are still important, nowadays it takes more […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here. The New York Times (New York, NY): Corner Office Columnist […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here. The Washington Post (Washington, DC): Frederick J. Ryan is the […]

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