• Posted in Agency, Public Relations
  • Tagged in Media Relations, Social Media, public relations
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How you target your PR outreach via social media depends on the type of journalist and their preferences. Cision’s 2016 Global Social Journalism Study breaks down the five types of social media-using journalists and how to reach them.

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  • Tagged in Video Marketing, Media Relations, satellite media tours
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A well-executed satellite media tour can deliver a happy holiday season to consumers, marketers and media alike. Learn all about why, how, who, what, where and when to use satellite media tours in your holiday communications strategy.

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  • Tagged in Media Relations
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To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry media.

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  • Tagged in earned media, Media Relations, PR strategy
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As the official newswire service for #RNCinCLE and #DemsInPhilly, PR Newswire has had the opportunity to engage with media covering these events. Here are 7 lessons we’ve learned about managing media relations at major conferences.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in earned media, Video Marketing, Media Relations, Visual Storytelling
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You want your brand story to reach the marketing channels that matter, but you also need to do it efficiently. Satellite media tours can help you reach a large amount of viewers, listeners and readers within a short window of time.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in earned media, Writing Tips, Media Relations
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Familiarizing yourself with the needs of the media will make your news stand out in the crowd. While preferences may vary from media point to point, there are a handful of traits and tips your media outreach should always follow.

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  • Tagged in Media Relations, international PR
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With more than 5,000 newspapers, Brazil is 4th in the world for number of titles. Learn how to connect with Brazilian media by providing news that’s truly relevant to audiences and leveraging strong media relationships.

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  • Tagged in trade shows, Media Relations, Event Marketing
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Utilizing an electronic press kit and news release distribution after an event is a great way to extend the life of your brand’s trade show story. Follow these tips and you’ll experience the magic of a trade show long after it’s over.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in content distribution, media targeting, Media Relations, audience research
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Given Gen Z’s revenue potential, the question in marketing and PR pros’ minds shouldn’t be ‘Should I reach young adults?’ but ‘How should I reach young adults?’ One answer may surprise you: student-run news media on college campuses.

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  • Tagged in earned media, Media Relations, Influencer Marketing
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To connect with your audience, you need trust. You can’t force trust, though; you must earn it. Discover the role earned media plays in this and why top CMOs are waking up to the marketing power of earned media tactics.

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  • Tagged in Media Relations, PR strategy, press release distribution, pr tactics
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Build better relationships with reporters by remembering these tips from a recent State of Journalism panel featuring The Washington Post and other DC news media.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Content Marketing, Media Relations, newsjacking, Visual Storytelling, Influencer Marketing, pr tactics
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The best way to ensure influencers see and engage with your press release is by including compelling multimedia content – photos and videos that stand out from the crowd. Here are a few visual storytelling ideas to get you started.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Media Relations, Brand Monitoring, Media Monitoring
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Members of the C-suite want to know whether the money, time and energy that went into a campaign changed consumer behavior and generated profit. Because of this, you can’t take the quantity of your media pickup at face value.

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  • Tagged in Media Relations
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If you don’t immediately demonstrate relevance, your press release and pitch risk missing the mark, says Mike Sharp, a former journalist turned PR pro. Follow his 6 tips and prove your brand’s worth as a media and influencer ally.

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  • Tagged in media targeting, Media Relations
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The perfect pitch can fall on deaf ears if you don’t target the right journalists and influencers. When you launch your next PR or content marketing campaign, follow these six steps to find your media outreach sweet spot.

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  • Tagged in Writing Tips, Media Relations, thought leadership
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Whether you work in a large company or as a sole practitioner, knowing how to position yourself and colleagues as industry experts is essential. Consider these tips the next time you’re pitching your brand’s thought leaders.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Media Relations, Brand Monitoring, Media Monitoring, Influencer Marketing
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Reaching your audience at the right moment, with the right content, on the right channel is a goal every communicator dreams of. Achieving it is possible with the right media monitoring and targeting tool delivering the right data.

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  • Tagged in Media Relations, audience research
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BuzzFeed’s one of the most popular news sites around, and most PR and marketing pros would love to see their company anywhere near it. But how can one actually achieve this? BuzzFeed science writer Alex Kasprak shares his pitching tips.

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  • Tagged in broadcast media, Media Relations, Social Media
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Live streaming video technology presents an exciting, but often overlooked, earned media opportunity for public relations and communications specialists. The next time you pitch broadcast media, think beyond traditional on-air coverage.

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  • Tagged in media targeting, Media Relations, Influencer Marketing, audience research
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Finding the right influencer to convey your brand’s message requires a bit of detective work. When researching a parenting blogger or influencer for your next pitch, here are three lenses to view your investigation through.

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