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  • Tagged in media targeting, Media Relations
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The perfect pitch can fall on deaf ears if you don’t target the right journalists and influencers. When you launch your next PR or content marketing campaign, follow these six steps to find your media outreach sweet spot.

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  • Tagged in media targeting, audience research, Media Relations, Influencer Marketing
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Finding the right influencer to convey your brand’s message requires a bit of detective work. When researching a parenting blogger or influencer for your next pitch, here are three lenses to view your investigation through.

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Your audience is the beginning and end of your communications strategy. By oversimplifying it, you may miss an important opportunity. This primer will help you define your audience into more specific segments aligned with your goals.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in media targeting, press release distribution, newsjacking, content distribution, Influencer Marketing
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The time of year you publish your content can make or break how relevant it is to your target audience. If you’re considering leveraging the back-to-school or election seasons in your content and news promotion, read these tips.

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  • Tagged in media targeting, Media Relations, public relations, Influencer Marketing
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Pitching journalists and influencers has long been an important aspect of a well-planned public relations strategy. Here are five things to keep in mind as you prepare your media outreach strategy.

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  • Tagged in media targeting, Media Monitoring
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PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in media targeting, Media Monitoring
  • Leave a Comment

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in media targeting, Media Monitoring
  • Leave a Comment

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

  • Posted in Public Relations
  • Tagged in media targeting, Media Monitoring
  • Leave a Comment

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

  • Posted in Public Relations
  • Tagged in media targeting, Media Monitoring, Media Relations
  • Leave a Comment

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

  • Posted in Public Relations
  • Tagged in media targeting, Media Relations
  • Leave a Comment

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team. Free articles on how to enhance your media relations are available for download in the public relations category […]