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Given Gen Z’s revenue potential, the question in marketing and PR pros’ minds shouldn’t be ‘Should I reach young adults?’ but ‘How should I reach young adults?’ One answer may surprise you: student-run news media on college campuses.

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The perfect pitch can fall on deaf ears if you don’t target the right journalists and influencers. When you launch your next PR or content marketing campaign, follow these six steps to find your media outreach sweet spot.

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Finding the right influencer to convey your brand’s message requires a bit of detective work. When researching a parenting blogger or influencer for your next pitch, here are three lenses to view your investigation through.

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Your audience is the beginning and end of your communications strategy. By oversimplifying it, you may miss an important opportunity. This primer will help you define your audience into more specific segments aligned with your goals.

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The time of year you publish your content can make or break how relevant it is to your target audience. If you’re considering leveraging the back-to-school or election seasons in your content and news promotion, read these tips.

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Pitching journalists and influencers has long been an important aspect of a well-planned public relations strategy. Here are five things to keep in mind as you prepare your media outreach strategy.

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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. Free articles on how to enhance your media relations are available for download in the public relations category at PR Newswire’s Knowledge Center. The Washington Post (Washington, DC): Tracy Grant was promoted to Deputy Managing Editor. And “Post Everything” Editor […]

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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. Free articles on how to enhance your media relations are available for download in the public relations category at PR Newswire’s Knowledge Center. CNET Magazine (San Francisco, CA): This new quarterly print magazine was launched by CNET. Lindsey Turrentine (@lturrentine) […]

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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. Free articles on how to enhance your media relations are available for download in the public relations category at PR Newswire’s Knowledge Center. The Washington Post (Washington, DC): Defense Reporter Greg Jaffe (@GregJaffe) and Energy Reporter Steven Mufson (@StevenMufson) are […]

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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. Free articles on how to enhance your media relations are available for download in the public relations category of PR Newswire’s Knowledge Center: http://prn.to/PRKnowledgeCenter The New York Times (New York, NY): Dean Chang (@dchangnyt) was named the Metro Print Editor at […]

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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. Free articles on how to enhance your media relations are available for download in the public relations category of PR Newswire’s Knowledge Center: http://prn.to/PRKnowledgeCenter The Chicago Defender (Chicago, IL): Journalist/Editor Kai El’ Zabar will become the first ever woman Executive Editor at The […]

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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. Free articles on how to enhance your media relations are available for download in the public relations category of PR Newswire’s Knowledge Center: http://prn.to/PRKnowledgeCenter CQ Weekly (Washington, DC): Former National Journal Managing Editor Mike Magner (@MagnerNJ) is now the Managing Editor […]