Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.
Multichannel marketing takes planning and commitment from your entire department. Follow this checklist to get brand leaders, content creators, channel owners and operations teams on board for a successful multichannel marketing launch.
The popularity of online video personalities is on the rise. Case in point, Gemma Stafford,who debuted on YouTube fewer than three years ago and already commands a larger audience than many broadcast markets.
May 19, 2016 Why Multichannel Marketing Is Worth The Work
As a marketer, you must prioritize communicating with your audience across all of the channels they use. Marketing leaders discuss why multichannel marketing is worth it – and how to make a multichannel content strategy work for you.
PR and marketing pros are called on to measure the precise impact of their efforts and optimize content creation and distribution. Learn how to continuously improve your multichannel marketing with the Plan, Do, Check, Act approach.
An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. Follow these tips for serving up graphics and video that promote your content marketing.
When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches, and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
With the right mindset and tools, it’s possible for CMOs and other marketing executives to prove marketing’s power as a revenue driver, not a cost center. Maximize your content marketing’s impact by following these five steps.
Planning multichannel marketing promotion is complicated. You need to make sure you’ve mapped out an appropriate mix of content. Follow these eight steps to ensure your marketing program’s content is ready for promotion.
Press releases aren’t just for PR anymore. Customers expect to be entertained on their channels and their terms, and a thoughtful content distribution strategy can help marketers gain influence in this audience-driven marketplace.
Creating successful user-generated content isn’t easy. Even if your content’s readership is significant, inspiring fans to take the next step and participate takes planning. Follow these 5 steps to successfully crowdsource content.
As our panel of marketing experts will discuss during the upcoming #ContentTrends2016 webinar (Feb. 2, 1pm ET), content marketing in a multichannel world takes work, time and attention to detail. Here are 3 steps to get you started.
Nov 11, 2015 5 Steps to Boost Your Multichannel Content Promotion
Are you missing a major opportunity by not connecting your paid, earned, search, social and owned programs together? Learn how to synchronize the promotion of your content across all channels to lift traffic and inbound leads.
Today’s audience can engage with your content in any number of channels and occasions, a trend the marketing and PR industry has begun defining as micro-moments. Learn how to drive demand by tapping into these customer interactions.
Content may be “king,” but B2B sales is very much alive and well. When leveraged together, your sales team and content can close your largest sales opportunities. Here are 5 ways to drive revenue with a smart sales enablement strategy.
The art of sharing your content is similar to cooking a great meal. While there are many ways to accomplish the task, some ingredients are more vital than others to guarantee tasty results.
Sometimes the best stories to put your efforts into are not your own. Especially if you are the National Aeronautics and Space Administration (NASA), an organization with an incredible base of loyal and eager fans who mostly grew up dreaming of being part of its bold explorations beyond our home planet. Those fans and advocates, […]
Your content marketing program is humming along – but what is really going to make your content marketing program sing? Composing a content promotion strategy may be the key. Now you can join us for a first look at new research and expert insights into how successful content marketers orchestrate content promotion strategies to reach […]