• Posted in Agency, Public Relations
  • Tagged in Marketing Strategy, multi-channel marketing, Integrated Marketing, media targeting, Brand Monitoring, PR strategy, public relations, Content Strategy
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Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, multi-channel marketing, Content Marketing
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Multichannel marketing takes planning and commitment from your entire department. Follow this checklist to get brand leaders, content creators, channel owners and operations teams on board for a successful multichannel marketing launch.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in multi-channel marketing, Video Marketing, Visual Storytelling
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The popularity of online video personalities is on the rise. Case in point, Gemma Stafford,who debuted on YouTube fewer than three years ago and already commands a larger audience than many broadcast markets.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, content distribution, multi-channel marketing, webinar
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As a marketer, you must prioritize communicating with your audience across all of the channels they use. Marketing leaders discuss why multichannel marketing is worth it – and how to make a multichannel content strategy work for you.

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, Measurement, multi-channel marketing, Demand Generation
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PR and marketing pros are called on to measure the precise impact of their efforts and optimize content creation and distribution. Learn how to continuously improve your multichannel marketing with the Plan, Do, Check, Act approach.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in multi-channel marketing, Content Marketing, Social Media, content curation, Visual Storytelling
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An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. Follow these tips for serving up graphics and video that promote your content marketing.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, multi-channel marketing, trade shows
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When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches, and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

  • Posted in Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, multi-channel marketing, Content Marketing, Demand Generation, marketing automation
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With the right mindset and tools, it’s possible for CMOs and other marketing executives to prove marketing’s power as a revenue driver, not a cost center. Maximize your content marketing’s impact by following these five steps.

  • Posted in Marketing
  • Tagged in Marketing Strategy, content distribution, multi-channel marketing, Content Marketing, Demand Generation
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Planning multichannel marketing promotion is complicated. You need to make sure you’ve mapped out an appropriate mix of content. Follow these eight steps to ensure your marketing program’s content is ready for promotion.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in Marketing Strategy, content distribution, multi-channel marketing, Press Release Tips, Content Marketing, Demand Generation
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Press releases aren’t just for PR anymore. Customers expect to be entertained on their channels and their terms, and a thoughtful content distribution strategy can help marketers gain influence in this audience-driven marketplace.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, content distribution, multi-channel marketing, crowdsourcing, Content Marketing
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Creating successful user-generated content isn’t easy. Even if your content’s readership is significant, inspiring fans to take the next step and participate takes planning. Follow these 5 steps to successfully crowdsource content.

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in multi-channel marketing, Content Marketing, webinar
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As our panel of marketing experts will discuss during the upcoming #ContentTrends2016 webinar (Feb. 2, 1pm ET), content marketing in a multichannel world takes work, time and attention to detail. Here are 3 steps to get you started.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in content distribution, multi-channel marketing, Integrated Marketing, Content Marketing
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Are you missing a major opportunity by not connecting your paid, earned, search, social and owned programs together? Learn how to synchronize the promotion of your content across all channels to lift traffic and inbound leads.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, multi-channel marketing, Content Marketing, micro-moments, Demand Generation
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Today’s audience can engage with your content in any number of channels and occasions, a trend the marketing and PR industry has begun defining as micro-moments. Learn how to drive demand by tapping into these customer interactions.

  • Posted in Marketing
  • Tagged in Marketing Strategy, multi-channel marketing, Content Marketing, sales enablement, Demand Generation
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Content may be “king,” but B2B sales is very much alive and well. When leveraged together, your sales team and content can close your largest sales opportunities. Here are 5 ways to drive revenue with a smart sales enablement strategy.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, content distribution, multi-channel marketing, Content Marketing, Influencer Marketing, content food for thought
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The art of sharing your content is similar to cooking a great meal. While there are many ways to accomplish the task, some ingredients are more vital than others to guarantee tasty results.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in marketing, multi-channel marketing, PR, crowdsourcing, NASA, Social Media
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Sometimes the best stories to put your efforts into are not your own. Especially if you are the National Aeronautics and Space Administration (NASA), an organization with an incredible base of loyal and eager fans who mostly grew up dreaming of being part of its bold explorations beyond our home planet. Those fans and advocates, […]

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  • Tagged in multi-channel marketing, webinar
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Your content marketing program is humming along – but what is really going to make your content marketing program sing? Composing a content promotion strategy may be the key. Now you can join us for a first look at new research and expert insights into how successful content marketers orchestrate content promotion strategies to reach […]