Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals […]
We’ve steadily seen video take a higher rank in useful marketing tools over the last few years, and last year, the rise in popularity of livestreaming changed the game for marketers. Here’s what you need to know if you’re considering livestreaming!
Jan 18, 2017 Basic Training for Branded Video
Considering video as part of your media strategy? Learn about pre-production must haves, production steps, distribution and even view a case study on how a PR Newswire client boosted their campaign visibility with video.
Getting your message to break through the noise is a complex task, but when that message challenges common misconceptions, it can be even harder. In a recent case study, we discovered how National Safety Council (NSC) faced that challenge with their #CallsKill campaign and share some tips to keep in mind when planning a content marketing strategy that revolves around challenging misconception.
Learn how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.
PR Newswire’s analytics team recently provided an update to our ongoing study of multimedia usage in press releases and the impact of visuals on online visibility performance. Here are the results of that research.
Jun 04, 2015 77 Types of Content to Feed Your Audience
Today’s audiences are hungry for content, but individuals are following their own customized path of consumption. By offering a diverse menu of content types, you will be better positioned to feed your audience’s wide-ranging appetites.
Apr 07, 2015 14 Design Tools for Bloggers
Bloggers devote a lot of time to crafting compelling blog posts. Time is spent brainstorming the content, gathering information and then finally writing the perfect post. But the fun doesn’t end there—as the perfect post often requires the perfect visual to go with it. Maybe you’re lucky enough to be an excellent photographer, or at […]