• Posted in Marketing, Public Relations
  • Tagged in nonprofit, volunteer, community service, outreach
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Who says Friday the 13th has to be spooky and full of bad luck? In fact, the day can be amazing when you use it to drive volunteers to your site or educate them about your services. Here are three ideas to bring good luck (and volunteers) to your nonprofit.

  • Posted in Press Release Quick Tips, Public Relations
  • Tagged in nonprofit, press release distribution, public relations
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The digital era has opened the door to new press release metrics, proving that content distribution is capable of much more than earning media pickup. Here are 3 reasons press release distribution will pay off for your nonprofit.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in nonprofit, Content We Love
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Doing good is a great way for organizations to show people what they’re truly about. Keep reading to find out why Huggies’ partnership with National Diaper Bank Network is our latest Content We Love.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, nonprofit, Social Media
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Nonprofits need to be on the lookout for PR and marketing strategies that will make their message stand out and attract new donors and volunteers. Here are 3 proven tactics for foundations and not-for-profit organizations.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in nonprofit, CSR, Content Marketing, Content We Love
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Toys“R”Us and Save the Children used 4 key strategies to maximize discoverability and drive interaction around their Play With Purpose program. Consider playing with these fundamentals the next time you create content.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in nonprofit, Writing Tips
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Many nonprofits depend on grants and other organizations’ corporate social responsibility initiatives. Sharing the news of your nonprofit success can help you build awareness around the work you’re doing and spur future opportunities.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in nonprofit, storytelling, Content Marketing, Influencer Marketing
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Although data can demonstrate a nonprofit’s overall mission and impact, engaging stories drives home the fact that the issue at hand touches lives. When telling a nonprofit’s story, here are three storytelling tips to keep in mind.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in marketing, nonprofit, communications, PR
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Marketing a nonprofit organization can seem a daunting task. You don’t always have the resources or staff to dedicate to a communications plan. So where to begin? I sat down with Mandy Herbert, Director of Marketing and Public Relations for Patient Services, Inc. (PSI), an organization that helps people with chronic illnesses afford life-saving treatments, […]

  • Posted in Agency, Public Relations
  • Tagged in nonprofit, Integrated Marketing, Content Marketing, PR trends
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2014’s biggest achievement in the non-profit space is a no-brainer– the donations for The ALS Association driven by Pete Frate’s inspirational #icebucketchallenge video set a new precedence for the industry. I can only dream that every non-profit has this kind of luck in 2015 but, realistically, not every organization will benefit from a viral hit. […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in nonprofit, Content Marketing, Content We Love
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Several questions on how non-profit organizations can use innovative marketing to generate funds were asked during the Q&A portion of our “Communications Trends for 2015” webinar. Valid concerns around securing investment for non-profit marketing were raised, but CMI’s Chief Strategy Officer Robert Rose asserted that the need for content creation and promotion is “as big, […]