Dec 15, 2016 Top Metrics for Measuring PR Effectiveness
The Public Relations Society of America outlines five broad categories to watch and measure in order to assess online PR effectiveness. Are you examining all five? This infographic from our friends at the George Washington University Graduate School of Public Relations Online details considerations and benefits every PR pro should keep in mind for 2017.
Ready to take the guesswork out of measurement? In our new on-demand webinar, Cision, TD Bank and Newmonth Mining discuss how a new metrics framework from AMEC will help you understand and prove your communications’ impact.
Measurement is key to ensuring your brand stays relevant to customers now and in the future. These basics explore how to quantify and optimize your brand building efforts.
Jun 28, 2016 Beyond Ad Value: An Alternative for PR Measurement
PR professionals have traditionally used ad value as a quick and easy way to demonstrate the success of their earned media campaigns. While this may once have held weight, today’s agencies and brands must shift focus to impact.
Mar 24, 2016 How to Prove Your PR’s ROI with the Right Reporting
Discover what journalists and customers consider newsworthy by tapping into your press release reporting. Learn how to decipher previous press releases’ data to deliver and distribute better content.
When measuring the fruits of your earned media efforts, are you tracking what you should? It’s not always about volume. It’s about impact. Here are 10 questions you should ask to ensure you’re focused on the right PR benchmarks.
Mar 05, 2015 How Brand Monitoring Informs the C-Suite
The growth of online and offline communication channels has placed companies under a public microscope, and as a result consumers are more fickle about the brands they choose to support. Media fragmentation and information overload has made it much more difficult for communicators to single-handedly keep track of all the information that is publicly available […]
Mar 03, 2015 How to Keep Calm and Prepare for a Crisis
An organization’s greatest asset is their reputation. It greatly influences consumer purchase decisions and what brands they will devote their loyalty to. Should a brand fail to carefully prepare for a crisis, it can take months or even years to bounce back and regain that trust. Access to instant news via social media and mobile […]
PR Newswire and the Content Marketing Institute (CMI) recently conducted a survey of marketing professionals to gain insight into content promotion tactics and strategies. The results will be discussed in a webinar on December 3, 2014. I caught up with CMI’s Chief Strategy Officer Robert Rose, to discuss some of the trends from the survey […]
We’ve focused previous posts on some emerging—and to some, surprising—themes in the PR world: – Data is good. – PR professionals, contrary to popular opinion, like AND use data on a regular basis to both inform and evaluate their efforts. Now we come to: data is challenging. The good news? You don’t have to go […]
PR News recently released the findings of a survey conducted with PR Newswire into the alignment of PR, marketing and advertising. At the highest level, our joint survey revealed a true movement toward alignment across the three disciplines—but it is important that we take a deeper look at the results and not “call it a […]
Mike Buckley, vice president of global business communications, Facebook, was the closing keynote at PRSA’s 2014 International Conference. With nary a hoodie or Adidas slide sandal in sight (I’m looking at you, Mark Zuckerberg), Big Data and Analytics for Communications Pros: Why the Math Matters pulled no punches. While you might assume right off […]
Oct 16, 2014 It’s Time to Up the Ante: Highlights from PRSA 2014
The closing remark of Fred Cooke, CEO of Golin, upon accepting the 2014 PRSA Gold Anvil Award truly summed up the challenge for the industry today: “I think that the PR industry needs more balls.” For a long time there’s been the perception that PR doesn’t believe in data, PR doesn’t have accurate reporting—and in […]
When measuring campaign results, the most important metric is ultimately the business outcome. However, assessing program analytics measuring the relative success of campaign elements can reveal important details about performance. Additionally, savvy communicators can use conclusions from these analyses to improve the results of future campaigns. Individual message performance, whether we’re talking about press releases, […]
We’ve been talking about PR measurement a lot lately, and we’re not alone – corralling and quantifying PR results is an ongoing challenge for anyone in the business. However, we’ve also noted (quite often, in fact) that today’s digital environment makes it possible to communicate directly with audiences, understand how a message resonated with them, […]
When assessing the ROI of a publicity campaign, it’s standard practice to assess high-level results, such as the number of reads a message has received and the number of times a message was shared on social networks: these metrics are good measures of how well a message resonated with the audience. But PR measurement shouldn’t […]
An indicator of content quality, the “long click” reveals whether or not audiences are truly engaging with your content. Digital communications are incredibly measurable. Marketers know which websites refer the highest quality traffic to their own sites, and they know which pages on their websites do better job of converting visitors into customers. Many details […]
Nov 14, 2013 Interest vs Attention. Which is Your Goal?
A conversation I had with a peer yesterday got me thinking about press release outcomes, specifically, generating interest versus generating attention. My colleague, a senior VP at an integrated communications agency, was telling me about a news release his PR team wrote, promoting a presentation he was giving at an industry event. Instead of leading with […]