• Posted in Agency, Marketing, Press Release Quick Tips, Public Relations, Tracking & Measurement
  • Tagged in PR measurement, PR, PR trends, PR strategy, public relations
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The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

  • Posted in Public Relations, Tracking & Measurement
  • Tagged in PR measurement, PR metrics
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The Public Relations Society of America outlines five broad categories to watch and measure in order to assess online PR effectiveness. Are you examining all five? This infographic from our friends at the George Washington University Graduate School of Public Relations Online details considerations and benefits every PR pro should keep in mind for 2017.

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  • Tagged in PR measurement, webinar
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Ready to take the guesswork out of measurement? In our new on-demand webinar, Cision, TD Bank and Newmonth Mining discuss how a new metrics framework from AMEC will help you understand and prove your communications’ impact.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Marketing Strategy, PR measurement, Branding
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Measurement is key to ensuring your brand stays relevant to customers now and in the future. These basics explore how to quantify and optimize your brand building efforts.

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  • Tagged in Measurement, PR measurement
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Does PR have a perception problem when it comes to proving true revenue value to the business? Here are three ways to close the gap between PR and marketing reporting.

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  • Tagged in Measurement, PR measurement
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PR professionals have traditionally used ad value as a quick and easy way to demonstrate the success of their earned media campaigns. While this may once have held weight, today’s agencies and brands must shift focus to impact.

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To prove your PR and marketing campaigns’ ROI, you need to report on meaningful metrics that relate directly to business goals. Follow these four steps to show the worth of your next campaign.

  • Posted in Agency, Press Release Quick Tips, Public Relations, Tracking & Measurement
  • Tagged in PR measurement, Press Release Tips, press release distribution
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Discover what journalists and customers consider newsworthy by tapping into your press release reporting. Learn how to decipher previous press releases’ data to deliver and distribute better content.

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  • Tagged in Measurement, PR measurement
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When measuring the fruits of your earned media efforts, are you tracking what you should? It’s not always about volume. It’s about impact. Here are 10 questions you should ask to ensure you’re focused on the right PR benchmarks.

  • Posted in Public Relations, Tracking & Measurement
  • Tagged in PR measurement, Media Relations, Brand Monitoring, Media Monitoring, Demand Generation
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The growth of online and offline communication channels has placed companies under a public microscope, and as a result consumers are more fickle about the brands they choose to support. Media fragmentation and information overload has made it much more difficult for communicators to single-handedly keep track of all the information that is publicly available […]

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, PR measurement, crisis communications
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An organization’s greatest asset is their reputation. It greatly influences consumer purchase decisions and what brands they will devote their loyalty to. Should a brand fail to carefully prepare for a crisis, it can take months or even years to bounce back and regain that trust. Access to instant news via social media and mobile […]

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, PR measurement, Integrated Marketing, Content Marketing
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PR Newswire and the Content Marketing Institute (CMI) recently conducted a survey of marketing professionals to gain insight into content promotion tactics and strategies. The results will be discussed in a webinar on December 3, 2014. I caught up with CMI’s Chief Strategy Officer Robert Rose, to discuss some of the trends from the survey […]

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  • Tagged in Measurement, PR measurement
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We’ve focused previous posts on some emerging—and to some, surprising—themes in the PR world: – Data is good. – PR professionals, contrary to popular opinion, like AND use data on a regular basis to both inform and evaluate their efforts. Now we come to: data is challenging. The good news? You don’t have to go […]

  • Posted in Tracking & Measurement
  • Tagged in Measurement, PR measurement, Content Marketing
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PR News recently released the findings of a survey conducted with PR Newswire into the alignment of PR, marketing and advertising. At the highest level, our joint survey revealed a true movement toward alignment across the three disciplines—but it is important that we take a deeper look at the results and not “call it a […]

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  • Tagged in Measurement, PR measurement
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  Mike Buckley, vice president of global business communications, Facebook, was the closing keynote at PRSA’s 2014 International Conference. With nary a hoodie or Adidas slide sandal in sight (I’m looking at you, Mark Zuckerberg), Big Data and Analytics for Communications Pros: Why the Math Matters pulled no punches. While you might assume right off […]

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  • Tagged in Measurement, PR measurement
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The closing remark of Fred Cooke, CEO of Golin, upon accepting the 2014 PRSA Gold Anvil Award truly summed up the challenge for the industry today: “I think that the PR industry needs more balls.” For a long time there’s been the perception that PR doesn’t believe in data, PR doesn’t have accurate reporting—and in […]

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  • Tagged in Measurement, PR measurement, Integrated Marketing, Content Marketing, Demand Generation
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When measuring campaign results, the most important metric is ultimately the business outcome.  However, assessing program analytics measuring the relative success of campaign elements can reveal important details about performance.  Additionally, savvy communicators can use conclusions from these analyses to improve the results of future campaigns. Individual message performance, whether we’re talking about press releases, […]

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  • Tagged in Measurement, PR measurement
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We’ve been talking about PR measurement a lot lately, and we’re not alone – corralling and quantifying PR results is an ongoing challenge for anyone in the business.  However, we’ve also noted (quite often, in fact) that today’s digital environment makes it possible to communicate directly with audiences, understand how a message resonated with them, […]

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  • Tagged in Measurement, PR measurement, Demand Generation
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When assessing the ROI of a publicity campaign, it’s standard practice to assess high-level results, such as the number of reads a message has received and the number of times a message was shared on social networks: these metrics are good measures of how well a message resonated with the audience.  But PR measurement shouldn’t […]

  • Posted in Public Relations
  • Tagged in Measurement, PR measurement, Press Release Tips, Content Marketing, SEO
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An indicator of content quality, the “long click” reveals whether or not audiences are truly engaging with your content.  Digital communications are incredibly measurable.  Marketers know which websites refer the highest quality traffic to their own sites, and they know which pages on their websites do better job of converting visitors into customers. Many details […]

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