• Posted in Agency, Marketing, Press Release Quick Tips, Public Relations, Tracking & Measurement
  • Tagged in PR measurement, PR, PR trends, PR strategy, public relations
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The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

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  • Tagged in Marketing Strategy, earned media, Content Marketing, Media Relations, PR trends, PR strategy, public relations
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What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Marketing Strategy, media targeting, Media Relations, PR strategy
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How to pitch the always-on-the-move travel journalists? Follow these six tips.

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  • Tagged in Marketing Strategy, multi-channel marketing, Integrated Marketing, media targeting, Brand Monitoring, PR strategy, public relations, Content Strategy
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Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Press Release Tips, PR trends, PR strategy, public relations
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  There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media […]

  • Posted in Agency, Public Relations
  • Tagged in earned media, PR, paid media, audience insights, marketing communications, PR strategy, big data, owned media, pr agency
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Thinking more broadly about the services you offer, using the right tools, partnering with the right vendors and hiring the right staff that address the pain points of your clients will ensure that your agency is positioned to better service your clients over the long-term as well as open new opportunities.

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  • Tagged in Marketing Strategy, earned media, PR strategy
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Top CMOs have realized: It’s time to put earned media back in the driver’s seat. See how Sodexo and Cision delivered business ROI by focusing on earned media first, and discover why your marketing budget should invest in earned media.

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  • Tagged in media room, PR strategy, Branding
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Once a place where press releases were merely posted and archived for years on end, media rooms today are living company assets that pack a content punch. Here are 10 pages you should consider using in your brand newsroom.

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  • Tagged in Marketing Strategy, PR strategy, Branding, public relations
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Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions.

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  • Tagged in earned media, Media Relations, PR strategy
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As the official newswire service for #RNCinCLE and #DemsInPhilly, PR Newswire has had the opportunity to engage with media covering these events. Here are 7 lessons we’ve learned about managing media relations at major conferences.

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  • Tagged in Media Relations, PR strategy, press release distribution, pr tactics
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Build better relationships with reporters by remembering these tips from a recent State of Journalism panel featuring The Washington Post and other DC news media.

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  • Tagged in PR trends, PR strategy
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When we asked you what #PRisNow, you told us it’s marketing, data-driven, multichannel, real-time and much, much more. We reflected on your responses and compiled this SlideShare of tips to help you prepare for what PR will be in 2016.

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  • Tagged in PR strategy, Best Of 2015
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The end of the year is a time for both reflection and planning. We conclude our Best of 2015 series and welcome the new year with a review of the top public relations trends and practices.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Marketing Strategy, content distribution, Press Release Tips, Content Marketing, PR strategy, press release distribution
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Statistics show that the most effective content marketers document their strategy. Not sure where to start? Our step-by-step planning guide and sample 2016 editorial calendar are the perfect tools to help prepare for the new year.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release format, Content Marketing, Visual Storytelling, PR strategy
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It’s easy for a brand’s marketing to fall prey to the content fatigue audiences are suffering from. Learn how to map out a strategy that combines quality information, distinctive graphics and smart promotion to overcome the overload.

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  • Tagged in content distribution, Content Marketing, PR strategy
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Don’t make the mistake of under-estimating your content. Content connects and content converts. Content marketing has real value and is worthy of a multi-channel, synchronized PR campaign to share those assets.

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  • Tagged in PR strategy, public relations
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As business demands skyrocket, best practices shift and resources shrink, most of us are working on PR and marketing teams that must be leaner and meaner in how they approach their projects. Learn how to do a lot with little.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, PR strategy
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If you have ever had to write a news release with the help of a team (or several teams), you know that the process can be much more complicated than anyone usually expects. Read on for tips to help juggle projects with multiple stakeholders.

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  • Tagged in Marketing Strategy, Content Marketing, PR strategy, Demand Generation
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Imagine you just met someone, and on the first date they propose. It’s a frightening idea, and in most cases you would never say yes. The relationship has not been put to the test, how will you know if this will work? Most people want to make sure their life goals align to those of […]

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  • Tagged in Integrated Marketing, PR strategy
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A new survey conducted by PR Newswire and Content Marketing Institute (CMI) reveals some clear areas of distinction between effective and less effective content marketers. According to Robert Rose, chief content strategist for CMI, although the results show that even those on the lower end of the effectiveness spectrum are promoting a variety of content […]

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