Collaboration between PR and IR is critical to presenting a cohesive brand message and demonstrating corporate value to investors, customers and other audiences. These 3 investor relations and public relations tactics will help.
The best way to ensure influencers see and engage with your press release is by including compelling multimedia content – photos and videos that stand out from the crowd. Here are a few visual storytelling ideas to get you started.
In an environment of tight budgets, constrained execution windows and limited staff time, it can be near-impossible to test new PR and marketing strategies. Here are 7 ways to easily mix it up.
Online press kits offer event marketers a one-stop shop to reach journalists, influencers and trade show attendees. However, a lot needs to go into getting it right. Make sure your next online press kit has these 10 features.
Earned media is 80% more effective than branded content at influencing consumers’ purchasing decisions. However, it can be difficult to grab journalists’ attention with your news. Here are six types of stories the media is looking for.