• Posted in Agency, Public Relations
  • Tagged in Media Relations, PR strategy, press release distribution, pr tactics
  • Leave a Comment

Build better relationships with reporters by remembering these tips from a recent State of Journalism panel featuring The Washington Post and other DC news media.

  • Posted in Agency, Public Relations
  • Tagged in investor relations, IR & Compliance, press release tactics, pr tactics
  • Leave a Comment

Collaboration between PR and IR is critical to presenting a cohesive brand message and demonstrating corporate value to investors, customers and other audiences. These 3 investor relations and public relations tactics will help.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Content Marketing, Media Relations, newsjacking, Visual Storytelling, Influencer Marketing, pr tactics
  • Leave a Comment

The best way to ensure influencers see and engage with your press release is by including compelling multimedia content – photos and videos that stand out from the crowd. Here are a few visual storytelling ideas to get you started.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, Content Marketing, pr tactics
  • Leave a Comment

In an environment of tight budgets, constrained execution windows and limited staff time, it can be near-impossible to test new PR and marketing strategies. Here are 7 ways to easily mix it up.

  • Posted in Agency, Public Relations
  • Tagged in trade shows, Visual Storytelling, pr tactics
  • Leave a Comment

Online press kits offer event marketers a one-stop shop to reach journalists, influencers and trade show attendees. However, a lot needs to go into getting it right. Make sure your next online press kit has these 10 features.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in PR, storytelling, Media Relations, press releases, pr tactics
  • Leave a Comment

Earned media is 80% more effective than branded content at influencing consumers’ purchasing decisions. However, it can be difficult to grab journalists’ attention with your news. Here are six types of stories the media is looking for.