PR and marketing teams are leveraging each other’s strengths to meet new audience demands, giving rise to content marketing and brand journalism as desired skill sets. Both are involved with creating content that audiences find interesting and useful, but does that mean they are one in the same? Can the terms “content marketing” and “brand […]

2014’s biggest achievement in the non-profit space is a no-brainer– the donations for The ALS Association driven by Pete Frate’s inspirational #icebucketchallenge video set a new precedence for the industry. I can only dream that every non-profit has this kind of luck in 2015 but, realistically, not every organization will benefit from a viral hit. […]

For PR and marketing pros, the New Year symbolizes unknown changes in technology and audience behavior that are inevitably to come. Conquering the challenges that arise from unexpected change is both an exciting and nerve-wracking feeling. Some of the obstacles we faced in 2014 included defining the right goals, producing enough content to accommodate the […]

As 2014 comes to an end, our minds are naturally turning toward what is in store for the coming year. Fortunately, for those of us finalizing our strategic communications plans, we have inspiration in the form of predictions and trends to watch, sourced from PR and marketing thought leaders at a recent roundtable. Among the […]

A recent survey by the American Red Cross finds that despite only being in its third year, 41% of social users are aware of #GivingTuesday and nearly half (47 percent) of those aware said they planned to participate this year. Since its inception in 2012, #GivingTuesday has quickly grown from a grassroots movement to a […]

PR Newswire and the Content Marketing Institute recently conducted a survey of marketing professionals to gain insight into content promotion tactics and strategies. The results will be discussed in a webinar on December 3, 2014. I caught up with CMI’s Chief Strategy Officer Robert Rose, to discuss some of the trends from the survey and […]

What’s the future of public relations?  Earning attention?  Influencing audience behavior? Telling brand stories?  Engaging audiences in social channels?    No matter how you answer the question, one thing is sure – the scope of the public relations remit is ballooning, even as the grey areas in which PR overlaps with social media, content marketing and […]

We’ve talked a lot about the evolution of the media marketplace and PR tactics, as well as impact content marketing, search and social media have on the daily practice of public relations.   We’re taking this study a step further in the new white paper, “New PR Agency Benchmarks,” putting the changing role of the agency […]

As content marketing blossoms into a multi-billion dollar industry, the competition for standing out becomes even more of a struggle. Social media, the 24-hour news cycle, and mobile connectivity have all contributed to our shortened attention spans and frustrations with filtering the noise to find the information that is most relevant to us. So how […]

The new year always brings discussion of what trends and tactics are on tap for the coming twelve months, and this year is no different.    Storytelling, new measurement tactics, hyper-targeting, visuals, social, “Slow PR” — these are just a few of the trends industry prognosticators have identified. But we’re curious – which strategies and […]

PR agencies are in a world of transition and leaders are re-defining roles as they move into unchartered territory. At the PRSA International Conference in San Francisco, heads of some of the top agencies in the nation sat down to discuss what the future holds and contribute creative ways the profession will need to adapt […]

Oct 13, 2012

PR is ….

What is modern PR to you? @PRNewswire: #PRis a constantly evolving channel essential for businesses to communicate effectively internally & w/customers. — Leila Qualheim (@LeilaELT) October 12, 2012 @PRNewswire #PRis about creating understanding for a complex world. — Trace Cohen (@Trace_Cohen) October 12, 2012 #PRis ideas, minds and people coming together. — Masroora Haque (@masroora) […]

When PR Newswire was founded almost 60 years ago, television was in its infancy.   Throughout the course of our company’s history, we’ve been ringside as media markets have transformed in response to new communications technologies, from television to the fax machine, from the internet to today’s social web.   The transformation of the market – and PR […]

Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. Has there been a question burning in your mind lately, something you’ve been wondering that none of your colleagues can answer? Please send it to Dear Gracie, Instagram has been around for a couple […]

Content Marketing World is underway, and PR Newswire has a large contingent on the ground.  Why?  Content marketing is a logical fit for our core customers.  Take a look at the most effective content marketing tactics, unveiled today by Joe Pulizzi (@juntajoe) of the Content Marketing Institute: 1)      In-person events 2)      Case studies 3)      Videos […]

On the last Tuesday of each month, ProfNet hosts ConnectChat, a monthly series of Twitter chats exploring key communications and media topics. During a recent ConnectChat, Deirdre Breakenridge, CEO of Pure Performance Communications, discussed the changing role of PR in the digital era and how we can adjust our mind and skill sets accordingly. Breakenridge […]

Go to Top