What’s the future of public relations?  Earning attention?  Influencing audience behavior? Telling brand stories?  Engaging audiences in social channels?    No matter how you answer the question, one thing is sure – the scope of the public relations remit is ballooning, even as the grey areas in which PR overlaps with social media, content marketing and […]

We’ve talked a lot about the evolution of the media marketplace and PR tactics, as well as impact content marketing, search and social media have on the daily practice of public relations.   We’re taking this study a step further in the new white paper, “New PR Agency Benchmarks,” putting the changing role of the agency […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

As content marketing blossoms into a multi-billion dollar industry, the competition for standing out becomes even more of a struggle. Social media, the 24-hour news cycle, and mobile connectivity have all contributed to our shortened attention spans and frustrations with filtering the noise to find the information that is most relevant to us. So how […]

The new year always brings discussion of what trends and tactics are on tap for the coming twelve months, and this year is no different.    Storytelling, new measurement tactics, hyper-targeting, visuals, social, “Slow PR” — these are just a few of the trends industry prognosticators have identified. But we’re curious – which strategies and […]

PR agencies are in a world of transition and leaders are re-defining roles as they move into unchartered territory. At the PRSA International Conference in San Francisco, heads of some of the top agencies in the nation sat down to discuss what the future holds and contribute creative ways the profession will need to adapt […]

Oct 13, 2012

PR is ….

What is modern PR to you? @PRNewswire: #PRis a constantly evolving channel essential for businesses to communicate effectively internally & w/customers. — Leila Qualheim (@LeilaELT) October 12, 2012 @PRNewswire #PRis about creating understanding for a complex world. — Trace Cohen (@Trace_Cohen) October 12, 2012 #PRis ideas, minds and people coming together. — Masroora Haque (@masroora) […]

When PR Newswire was founded almost 60 years ago, television was in its infancy.   Throughout the course of our company’s history, we’ve been ringside as media markets have transformed in response to new communications technologies, from television to the fax machine, from the internet to today’s social web.   The transformation of the market - and PR […]

Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. Has there been a question burning in your mind lately, something you’ve been wondering that none of your colleagues can answer? Please send it to grace.lavigne@prnewswire.com Dear Gracie, Instagram has been around for a couple […]

Content Marketing World is underway, and PR Newswire has a large contingent on the ground.  Why?  Content marketing is a logical fit for our core customers.  Take a look at the most effective content marketing tactics, unveiled today by Joe Pulizzi (@juntajoe) of the Content Marketing Institute: 1)      In-person events 2)      Case studies 3)      Videos […]

On the last Tuesday of each month, ProfNet hosts ConnectChat, a monthly series of Twitter chats exploring key communications and media topics. During a recent ConnectChat, Deirdre Breakenridge, CEO of Pure Performance Communications, discussed the changing role of PR in the digital era and how we can adjust our mind and skill sets accordingly. Breakenridge […]

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