There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media […]
When Cision published an analysis of political media influencers, we noted a gender gap in the journalists and news hosts covering the election. What can news media and brand communicators do to reach parity in election coverage?
When we asked you what #PRisNow, you told us it’s marketing, data-driven, multichannel, real-time and much, much more. We reflected on your responses and compiled this SlideShare of tips to help you prepare for what PR will be in 2016.
Jan 12, 2016 3 Emerging Technologies PR Needs to Prepare For
Audiences are rapidly adopting new technology, and PR pros must be ready. Luckily, there are things you can do now, even if you aren’t ready to host your next press conference or media interview via hologram.
Nov 05, 2015 The Future of PR Is Now [Infographic]
We recently took to all of our channels to gauge how PR and marketing professionals view the current state of public relations. We asked you to fill in the blank: “PR is now __.” Read what you said in our new #PRisNow infographic.
Sep 23, 2015 What Is PR? A Look Back, To Look Forward
As we prepare to update our popular infographic ‘PR Is…’ we take a look back at how public relations has changed in the three years since it was published. Once you read about what PR was then, we want you to tell us what #PRisNow.
PR and marketing teams are leveraging each other’s strengths to meet new audience demands, giving rise to content marketing and brand journalism as desired skill sets. Both are involved with creating content that audiences find interesting and useful, but does that mean they are one in the same? Can the terms “content marketing” and “brand […]
Jan 05, 2015 The Top 5 Must-Do’s for Non-Profit PR Pros in 2015
2014’s biggest achievement in the non-profit space is a no-brainer– the donations for The ALS Association driven by Pete Frate’s inspirational #icebucketchallenge video set a new precedence for the industry. I can only dream that every non-profit has this kind of luck in 2015 but, realistically, not every organization will benefit from a viral hit. […]
Dec 31, 2014 The Top PR & Content Marketing Resolutions for 2015
For PR and marketing pros, the New Year symbolizes unknown changes in technology and audience behavior that are inevitably to come. Conquering the challenges that arise from unexpected change is both an exciting and nerve-wracking feeling. Some of the obstacles we faced in 2014 included defining the right goals, producing enough content to accommodate the […]
Dec 10, 2014 2015 Predictions: Top Trends in PR & Marketing
As 2014 comes to an end, our minds are naturally turning toward what is in store for the coming year. Fortunately, for those of us finalizing our strategic communications plans, we have inspiration in the form of predictions and trends to watch, sourced from PR and marketing thought leaders at a recent roundtable. Among the […]
Dec 02, 2014 The Role of Technology in Charitable Giving
A recent survey by the American Red Cross finds that despite only being in its third year, 41% of social users are aware of #GivingTuesday and nearly half (47 percent) of those aware said they planned to participate this year. Since its inception in 2012, #GivingTuesday has quickly grown from a grassroots movement to a […]
PR Newswire and the Content Marketing Institute recently conducted a survey of marketing professionals to gain insight into content promotion tactics and strategies. The results will be discussed in a webinar on December 3, 2014. I caught up with CMI’s Chief Strategy Officer Robert Rose, to discuss some of the trends from the survey and […]
Oct 09, 2014 PR Trends for 2015: An Early Look (& a Deep Dive)
What’s the future of public relations? Earning attention? Influencing audience behavior? Telling brand stories? Engaging audiences in social channels? No matter how you answer the question, one thing is sure – the scope of the public relations remit is ballooning, even as the grey areas in which PR overlaps with social media, content marketing and […]
We’ve talked a lot about the evolution of the media marketplace and PR tactics, as well as impact content marketing, search and social media have on the daily practice of public relations. We’re taking this study a step further in the new white paper, “New PR Agency Benchmarks,” putting the changing role of the agency […]
Jun 12, 2014 The Evolution of Digital Communications
As content marketing blossoms into a multi-billion dollar industry, the competition for standing out becomes even more of a struggle. Social media, the 24-hour news cycle, and mobile connectivity have all contributed to our shortened attention spans and frustrations with filtering the noise to find the information that is most relevant to us. So how […]
Jan 14, 2014 What’s Your PR Resolution for 2014? [Survey]
The new year always brings discussion of what trends and tactics are on tap for the coming twelve months, and this year is no different. Storytelling, new measurement tactics, hyper-targeting, visuals, social, “Slow PR” — these are just a few of the trends industry prognosticators have identified. But we’re curious – which strategies and […]
PR agencies are in a world of transition and leaders are re-defining roles as they move into unchartered territory. At the PRSA International Conference in San Francisco, heads of some of the top agencies in the nation sat down to discuss what the future holds and contribute creative ways the profession will need to adapt […]
Oct 13, 2012 PR is ….
What is modern PR to you? @PRNewswire: #PRis a constantly evolving channel essential for businesses to communicate effectively internally & w/customers. — Leila Qualheim (@LeilaELT) October 12, 2012 @PRNewswire #PRis about creating understanding for a complex world. — Trace Cohen (@Trace_Cohen) October 12, 2012 #PRis ideas, minds and people coming together. — Masroora Haque (@masroora) […]
Oct 04, 2012 Evolving Media … And Evolving PR
When PR Newswire was founded almost 60 years ago, television was in its infancy. Throughout the course of our company’s history, we’ve been ringside as media markets have transformed in response to new communications technologies, from television to the fax machine, from the internet to today’s social web. The transformation of the market – and PR […]
Sep 14, 2012 5 Instagram Tips for PR Pros
Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. Has there been a question burning in your mind lately, something you’ve been wondering that none of your colleagues can answer? Please send it to firstname.lastname@example.org Dear Gracie, Instagram has been around for a couple […]