Earned media is 80% more effective than branded content at influencing consumers’ purchasing decisions. However, it can be difficult to grab journalists’ attention with your news. Here are six types of stories the media is looking for.
May 13, 2015 6 Tips for Trade Show Press Releases
If your brand has a presence at industry events, you have a story to tell. Whether you aim to create brand awareness or drive traffic to a booth, you have quality content to share. Read on for tips on crafting your trade show release.
May 12, 2015 Managing Global Communications: The Agency RFP
Global communications can be a challenge. Whether you wish to work with an agency located in your home country or work directly with one in a target country, the process for determining which one is best for the job is universal. It all starts with a detailed RFP.
May 07, 2015 The Best Times to Send a Press Release Globally
You have a press release that needs to go out. It’s an important one for your organization and you want to get everything to be just right – including the time and date of issuance. You have been tasked with getting the news out at the same time to all important outlets. Oh, and yes, the […]
May 01, 2015 8 Features Your Media or IR Room Needs Right Now
When people seek official news about your company or organization, a media or investor relations room is often an important stop on their journey. Your company website is probably fairly static — the content doesn’t update or change too often, with perhaps the exception of your blog. A room, or microsite, dedicated to hosting recent press releases, financial […]
Apr 29, 2015 7 Steps for Effective Nonprofit Communications
Marketing a nonprofit organization can seem a daunting task. You don’t always have the resources or staff to dedicate to a communications plan. So where to begin? I sat down with Mandy Herbert, Director of Marketing and Public Relations for Patient Services, Inc. (PSI), an organization that helps people with chronic illnesses afford life-saving treatments, […]
Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department. To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand Across the Web ABC News (New York, NY): Reena Ninan (@reenaninan) has been promoted to Co-Anchor of “World News […]
So much of content marketing revolves around getting your message to the right people. Sending a piece about global warming to someone who reports on fossil fuels just because you both share an interest in natural resources doesn’t cut it. And blanketing an entire industry with your work in hopes that it catches on is […]
Apr 16, 2015 5 Superpowers of a Good Copy Editor
Typos are not just embarrassing, they also can cost a lot of money. We’ve all heard horror stories of a missing number in a sales price and the eagle-eyed customers who reaped the savings. To avoid similar issues with your brand’s content, PR Newswire’s customer content services team copy edits hundreds of press releases every day and corrects thousands of would-be […]
Sometimes the best stories to put your efforts into are not your own. Especially if you are the National Aeronautics and Space Administration (NASA), an organization with an incredible base of loyal and eager fans who mostly grew up dreaming of being part of its bold explorations beyond our home planet. Those fans and advocates, […]
Apr 02, 2015 Top Ten Tips to Format Your Press Release
Have you ever written a release that just didn’t perform as well as you had hoped? You had great content, great links, and one heck of a great angle, but you only received handful of click-throughs to your website? It was probably not your content that resulted in a lackluster performance, but the formatting. I get […]