• Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in PR, storytelling, Media Relations, press releases, pr tactics
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Earned media is 80% more effective than branded content at influencing consumers’ purchasing decisions. However, it can be difficult to grab journalists’ attention with your news. Here are six types of stories the media is looking for.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in PR, press release format, trade shows, press releases
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If your brand has a presence at industry events, you have a story to tell. Whether you aim to create brand awareness or drive traffic to a booth, you have quality content to share. Read on for tips on crafting your trade show release.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in marketing, PR, agency, public relations, RFP
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Global communications can be a challenge. Whether you wish to work with an agency located in your home country or work directly with one in a target country, the process for determining which one is best for the job is universal. It all starts with a detailed RFP.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, PR, international PR, press release distribution, public relations
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You have a press release that needs to go out.  It’s an important one for your organization and you want to get everything to be just right – including the time and date of issuance.  You have been tasked with getting the news out at the same time to all important outlets. Oh, and yes, the […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in media room, PR, IR, IR & Compliance, IR room
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When people seek official news about your company or organization, a media or investor relations room is often an important stop on their journey. Your company website is probably fairly static — the content doesn’t update or change too often, with perhaps the exception of your blog. A room, or microsite, dedicated to hosting recent press releases, financial […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in marketing, nonprofit, communications, PR
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Marketing a nonprofit organization can seem a daunting task. You don’t always have the resources or staff to dedicate to a communications plan. So where to begin? I sat down with Mandy Herbert, Director of Marketing and Public Relations for Patient Services, Inc. (PSI), an organization that helps people with chronic illnesses afford life-saving treatments, […]

  • Tagged in PR, targeting, media moves, media, public relations
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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department.   To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand Across the Web ABC News (New York, NY): Reena Ninan (@reenaninan) has been promoted to Co-Anchor of “World News […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, PR, targeting, Press Release Tips, influencers, Brand Monitoring, Influencer Marketing
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So much of content marketing revolves around getting your message to the right people. Sending a piece about global warming to someone who reports on fossil fuels just because you both share an interest in natural resources doesn’t cut it. And blanketing an entire industry with your work in hopes that it catches on is […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, PR, copy editor, Writing Tips, editing
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Typos are not just embarrassing, they also can cost a lot of money. We’ve all heard horror stories of a missing number in a sales price and the eagle-eyed customers who reaped the savings. To avoid similar issues with your brand’s content, PR Newswire’s customer content services team copy edits hundreds of press releases every day and corrects thousands of would-be […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in marketing, multi-channel marketing, PR, crowdsourcing, NASA, Social Media
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Sometimes the best stories to put your efforts into are not your own. Especially if you are the National Aeronautics and Space Administration (NASA), an organization with an incredible base of loyal and eager fans who mostly grew up dreaming of being part of its bold explorations beyond our home planet. Those fans and advocates, […]

  • Posted in Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, PR, press release format
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Have you ever written a release that just didn’t perform as well as you had hoped?  You had great content, great links, and one heck of a great angle, but you only received handful of click-throughs to your website? It was probably not your content that resulted in a lackluster performance, but the formatting. I get […]