Earned media is 80% more effective than branded content at influencing consumers’ purchasing decisions. However, it can be difficult to grab journalists’ attention with your news. Here are six types of stories the media is looking for.

PR Newswire’s research team makes thousands of updates weekly to the database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution. Here is a sampling of recent media moves and news updates.

If your brand has a presence at industry events, you have a story to tell. Whether you aim to create brand awareness or drive traffic to a booth, you have quality content to share. Read on for tips on crafting your trade show release.

Global communications can be a challenge. Whether you wish to work with an agency located in your home country or work directly with one in a target country, the process for determining which one is best for the job is universal. It all starts with a detailed RFP.

PR Newswire’s research team makes thousands of updates weekly to the database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution. Here is a sampling of recent media moves and news updates.

You have a press release that needs to go out.  It’s an important one for your organization and you want to get everything to be just right – including the time and date of issuance.  You have been tasked with getting the news out at the same time to all important outlets. Oh, and yes, the […]

PR Newswire’s Audience Research team makes thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution. Below is a sampling of recent media moves and news updates. To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your […]

PR professionals are the Jedi Masters of the communications galaxy. A Public Relations Jedi is on a lifelong quest for knowledge, brings harmony where there is crisis and chaos, and uses ‘the Force’ of powerful communications to defend and protect their brand and organization. In the spirit of #MayThe4thBeWithYou, the annual celebration of George Lucas’s Star Wars franchise, members of […]

When people seek official news about your company or organization, a media or investor relations room is often an important stop on their journey. Your company website is probably fairly static — the content doesn’t update or change too often, with perhaps the exception of your blog. A room, or microsite, dedicated to hosting recent press releases, financial […]

Marketing a nonprofit organization can seem a daunting task. You don’t always have the resources or staff to dedicate to a communications plan. So where to begin? I sat down with Mandy Herbert, Director of Marketing and Public Relations for Patient Services, Inc. (PSI), an organization that helps people with chronic illnesses afford life-saving treatments, […]

PR Newswire’s Audience Research team makes thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution. Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white […]

Social media has the amazing ability to connect us with people and conversations we might otherwise have never known existed. It’s pretty incredible what we can learn from social media. But with all the content out there—an absolute deluge of thoughts and ideas—how do we find what is most relevant to us? Continuous social media monitoring […]

PR Newswire’s audience research team makes thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution.  Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white […]

So much of content marketing revolves around getting your message to the right people. Sending a piece about global warming to someone who reports on fossil fuels just because you both share an interest in natural resources doesn’t cut it. And blanketing an entire industry with your work in hopes that it catches on is […]

Typos are not just embarrassing, they also can cost a lot of money. We’ve all heard horror stories of a missing number in a sales price and the eagle-eyed customers who reaped the savings. To avoid similar issues with your brand’s content, PR Newswire’s customer content services team copy edits hundreds of press releases every day and corrects thousands of would-be […]

PR Newswire’s audience research team makes thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution.  Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white […]

Sometimes the best stories to put your efforts into are not your own. Especially if you are the National Aeronautics and Space Administration (NASA), an organization with an incredible base of loyal and eager fans who mostly grew up dreaming of being part of its bold explorations beyond our home planet. Those fans and advocates, […]

Have you ever written a release that just didn’t perform as well as you had hoped?  You had great content, great links, and one heck of a great angle, but you only received handful of click-throughs to your website? It was probably not your content that resulted in a lackluster performance, but the formatting. I get […]

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