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Be engaging, be clever and take the time to craft press releases and other content that will motivate readers. But always be upfront about the source. Learn how to properly attribute your content and press releases for distribution.

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  • Tagged in content distribution, Writing Tips, press release distribution, Content Strategy
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Navigating the election topics making headlines can be difficult. Here are a few newsworthy content themes and press release examples to help you distribute all-star content to voting blocs, political media and policy makers.

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  • Tagged in Media Relations, PR strategy, press release distribution, pr tactics
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Build better relationships with reporters by remembering these tips from a recent State of Journalism panel featuring The Washington Post and other DC news media.

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  • Tagged in Writing Tips, press release distribution, Content Strategy
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When writing a press release, you can learn a lot from the tiny house trend. If you’re wondering what press releases and tiny houses have to do with one another, the answer is “simple.” Follow these four strategies to do more with less.

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  • Tagged in Writing Tips, Grammar Hammer, press release distribution
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There are many boxes to check when getting your news release or content ready for distribution. A typo can put it all at risk by disrupting your audience’s reading experience. Here are the 3 most common press release mistakes we spot.

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  • Tagged in content distribution, Content Marketing, international PR, press release distribution
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Unlock new audiences and future brand enthusiasts by expanding your content’s reach beyond your home country’s borders. Check out our international press release distribution checklist for tips.

  • Posted in Agency, Press Release Quick Tips, Public Relations, Tracking & Measurement
  • Tagged in PR measurement, Press Release Tips, press release distribution
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Discover what journalists and customers consider newsworthy by tapping into your press release reporting. Learn how to decipher previous press releases’ data to deliver and distribute better content.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, press release distribution, audience research
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Presidential campaign season is back, along with a constant stream of election content. Fail to maximize your press release distribution channels and you’ll miss key audiences. Follow these tips to connect with the 3 top voting blocs.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, Writing Tips, Press Release Tips, press release distribution
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When sending a press release, there can be a lot of pieces to juggle. Check out these A-to-Z press release tips for a refresher on how to write and distribute content that not just gets noticed, but also drives audience action.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Press Release Tips, timing, Holiday Content, international PR, press release distribution
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When cultivating a global audience with your press releases and content, it’s important to be mindful of other nations’ holidays. Read on to learn about unique world holidays, plus three tips for effective international communications.

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  • Tagged in Marketing Strategy, content distribution, Press Release Tips, Content Marketing, PR strategy, press release distribution
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Statistics show that the most effective content marketers document their strategy. Not sure where to start? Our step-by-step planning guide and sample 2016 editorial calendar are the perfect tools to help prepare for the new year.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in Press Release Tips, timing, press release distribution
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Regularly distributing press releases can dramatically increase results. But what situations call for more than one release? Here are 3 examples where multiple releases can do a better job at achieving your communications objectives.

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  • Tagged in Press Release Tips, trade shows, timing, press release distribution
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It used to be acceptable to wait until the day before or first day of a trade show to announce your event news. That’s no longer the case. Here are 4 tips to help you navigate press release timing in today’s trade show news cycle.

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  • Tagged in press release distribution, press release tactics
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Although the release dates in your PR editorial calendar need to be flexible, there are many other things you should track to better manage your public relations projects and get your press releases back on track when things run amok.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, media targeting, Content Marketing, newsjacking, Influencer Marketing, press release distribution
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The time of year you publish your content can make or break how relevant it is to your target audience. If you’re considering leveraging the back-to-school or election seasons in your content and news promotion, read these tips.

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  • Tagged in content distribution, Content Marketing, press release distribution
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You’ve written your latest piece of content, added a photo or video, placed it on your website and shared it via your social media channels. Now what? Learn how to navigate the world of distribution and get the results you desire.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Media Relations, associated press, media, press release distribution
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Earnings season has a way of dominating the news cycle. With the volume of press releases coming in every day, how can you get yours noticed by the media? An AP editor shares her tips and explains why timing is (almost) everything.

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  • Tagged in press release, press release distribution, press release tactics
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It’s tempting to fall into the habit of pushing out a single press release before moving on to your next project. However, there are many times when sending out multiple press releases around a topic can dramatically increase results.

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  • Tagged in press release, PR, international PR, press release distribution, public relations
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You have a press release that needs to go out.  It’s an important one for your organization and you want to get everything to be just right – including the time and date of issuance.  You have been tasked with getting the news out at the same time to all important outlets. Oh, and yes, the […]

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  • Tagged in press release, Press Release Tips, timing, press release distribution
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For public companies in North America, sending press releases at 8:00 AM Eastern makes sense – material news is best sent before the market opens or after it closes. For all other organizations, especially those that don’t have a well established brand, they risk their news being lost in the crowd.

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