Be engaging, be clever and take the time to craft press releases and other content that will motivate readers. But always be upfront about the source. Learn how to properly attribute your content and press releases for distribution.
Navigating the election topics making headlines can be difficult. Here are a few newsworthy content themes and press release examples to help you distribute all-star content to voting blocs, political media and policy makers.
When writing a press release, you can learn a lot from the tiny house trend. If you’re wondering what press releases and tiny houses have to do with one another, the answer is “simple.” Follow these four strategies to do more with less.
There are many boxes to check when getting your news release or content ready for distribution. A typo can put it all at risk by disrupting your audience’s reading experience. Here are the 3 most common press release mistakes we spot.
Unlock new audiences and future brand enthusiasts by expanding your content’s reach beyond your home country’s borders. Check out our international press release distribution checklist for tips.
Discover what journalists and customers consider newsworthy by tapping into your press release reporting. Learn how to decipher previous press releases’ data to deliver and distribute better content.
Presidential campaign season is back, along with a constant stream of election content. Fail to maximize your press release distribution channels and you’ll miss key audiences. Follow these tips to connect with the 3 top voting blocs.
Jan 20, 2016 Press Release Tips from A to Z [Infographic]
When sending a press release, there can be a lot of pieces to juggle. Check out these A-to-Z press release tips for a refresher on how to write and distribute content that not just gets noticed, but also drives audience action.
When cultivating a global audience with your press releases and content, it’s important to be mindful of other nations’ holidays. Read on to learn about unique world holidays, plus three tips for effective international communications.
Statistics show that the most effective content marketers document their strategy. Not sure where to start? Our step-by-step planning guide and sample 2016 editorial calendar are the perfect tools to help prepare for the new year.
Regularly distributing press releases can dramatically increase results. But what situations call for more than one release? Here are 3 examples where multiple releases can do a better job at achieving your communications objectives.
It used to be acceptable to wait until the day before or first day of a trade show to announce your event news. That’s no longer the case. Here are 4 tips to help you navigate press release timing in today’s trade show news cycle.
Although the release dates in your PR editorial calendar need to be flexible, there are many other things you should track to better manage your public relations projects and get your press releases back on track when things run amok.
Aug 18, 2015 Targeting Niche Audiences with Timely Content
The time of year you publish your content can make or break how relevant it is to your target audience. If you’re considering leveraging the back-to-school or election seasons in your content and news promotion, read these tips.
Jul 23, 2015 4 Ways to Make Newswire Distribution Work for You
You’ve written your latest piece of content, added a photo or video, placed it on your website and shared it via your social media channels. Now what? Learn how to navigate the world of distribution and get the results you desire.
Earnings season has a way of dominating the news cycle. With the volume of press releases coming in every day, how can you get yours noticed by the media? An AP editor shares her tips and explains why timing is (almost) everything.
It’s tempting to fall into the habit of pushing out a single press release before moving on to your next project. However, there are many times when sending out multiple press releases around a topic can dramatically increase results.
May 07, 2015 The Best Times to Send a Press Release Globally
You have a press release that needs to go out. It’s an important one for your organization and you want to get everything to be just right – including the time and date of issuance. You have been tasked with getting the news out at the same time to all important outlets. Oh, and yes, the […]
Apr 23, 2015 Avoiding the Press Release Traffic Jam
For public companies in North America, sending press releases at 8:00 AM Eastern makes sense – material news is best sent before the market opens or after it closes. For all other organizations, especially those that don’t have a well established brand, they risk their news being lost in the crowd.