• Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release format, Writing Tips, Visual Storytelling
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Formatting press releases to be reader friendly plays an important part in telling your brand story effectively. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release format, Writing Tips
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Don’t fall victim to long headlines, blocks of text that are difficult to scan, jargon-filled writing and stale messaging. Follow these rules for writing high quality press releases and deliver meaning to your audience.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Marketing Strategy, press release format, Visual Storytelling
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If you want audiences to return and engage with you again and again (who doesn’t?), your entire content experience must be considered. And it needs to be considered long before you upload, publish, and distribute your content.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release format, Writing Tips, Press Release Tips, Content Marketing
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When it comes to press release writing, formatting and distribution, one size does not fit all. Check out our 3 press release templates for the key differences between breaking news, evergreen stories, and content marketing releases.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in multimedia, press release format, Visual Storytelling
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PR Newswire’s analytics team recently provided an update to our ongoing study of multimedia usage in press releases and the impact of visuals on online visibility performance. Here are the results of that research.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release format, Press Release Tips, PR trends
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Audiences are rapidly adopting new technology, and PR pros must be ready. Luckily, there are things you can do now, even if you aren’t ready to host your next press conference or media interview via hologram.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release format, Writing Tips, Press Release Tips
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How can you ensure your press release gets in front of the right audience when there’s so much competition for attention? These 4 tips will help you write a press release that cuts through the clutter and makes a lasting impression.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release format, Content Marketing, Visual Storytelling, PR strategy
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It’s easy for a brand’s marketing to fall prey to the content fatigue audiences are suffering from. Learn how to map out a strategy that combines quality information, distinctive graphics and smart promotion to overcome the overload.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release format, Writing Tips
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It’s easy to fall into a formula when writing a personnel announcement. By making a few adjustments, your next personnel press release can inject personality into your brand’s story and catch the attention of influencers and customers.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, press release format, Writing Tips, blogging, Press Release Tips, Content Marketing, Influencer Marketing, press release tactics
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Press releases are becoming more common as a way for content marketers and blog managers to drive traffic to their owned media channels. Learn how to develop and execute a content release strategy from start to finish.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release format, Writing Tips, embargoes
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The press release of 2015 looks very different compared to what PR Newswire first distributed in 1954. However, we still see some die-hard press release practices that are less necessary in today’s digital world.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in PR, press release format, trade shows, press releases
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If your brand has a presence at industry events, you have a story to tell. Whether you aim to create brand awareness or drive traffic to a booth, you have quality content to share. Read on for tips on crafting your trade show release.

  • Posted in Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, PR, press release format
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Have you ever written a release that just didn’t perform as well as you had hoped?  You had great content, great links, and one heck of a great angle, but you only received handful of click-throughs to your website? It was probably not your content that resulted in a lackluster performance, but the formatting. I get […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in press release format, Press Release Tips, Content Marketing, Visual Storytelling
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Strategic communications teams are tasked with owning the brand story and providing consistent messaging to the marketplace, while tracking outcomes and proving ROI. But due to fragmented audiences across a multitude of channels and screens, these focus areas are an even greater challenge to manage. Images and videos serve as the one unifier across all […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release format, Press Release Tips
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Looking to press the “recall” button on that press release you just sent out? It happens more often than you’d think: the approved version of a release is lost in the ether, a product launch is rolled back, a personnel change impacts quote attribution and/or media contact, all leading to the question: how can I […]