Jun 16, 2016 6 Proven Techniques for Press Release Formatting
Formatting press releases to be reader friendly plays an important part in telling your brand story effectively. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling.
Mar 28, 2016 5 Rules for Publishing High Quality Press Releases
Don’t fall victim to long headlines, blocks of text that are difficult to scan, jargon-filled writing and stale messaging. Follow these rules for writing high quality press releases and deliver meaning to your audience.
If you want audiences to return and engage with you again and again (who doesn’t?), your entire content experience must be considered. And it needs to be considered long before you upload, publish, and distribute your content.
When it comes to press release writing, formatting and distribution, one size does not fit all. Check out our 3 press release templates for the key differences between breaking news, evergreen stories, and content marketing releases.
PR Newswire’s analytics team recently provided an update to our ongoing study of multimedia usage in press releases and the impact of visuals on online visibility performance. Here are the results of that research.
Jan 12, 2016 3 Emerging Technologies PR Needs to Prepare For
Audiences are rapidly adopting new technology, and PR pros must be ready. Luckily, there are things you can do now, even if you aren’t ready to host your next press conference or media interview via hologram.
How can you ensure your press release gets in front of the right audience when there’s so much competition for attention? These 4 tips will help you write a press release that cuts through the clutter and makes a lasting impression.
It’s easy for a brand’s marketing to fall prey to the content fatigue audiences are suffering from. Learn how to map out a strategy that combines quality information, distinctive graphics and smart promotion to overcome the overload.
It’s easy to fall into a formula when writing a personnel announcement. By making a few adjustments, your next personnel press release can inject personality into your brand’s story and catch the attention of influencers and customers.
Press releases are becoming more common as a way for content marketers and blog managers to drive traffic to their owned media channels. Learn how to develop and execute a content release strategy from start to finish.
The press release of 2015 looks very different compared to what PR Newswire first distributed in 1954. However, we still see some die-hard press release practices that are less necessary in today’s digital world.
May 13, 2015 6 Tips for Trade Show Press Releases
If your brand has a presence at industry events, you have a story to tell. Whether you aim to create brand awareness or drive traffic to a booth, you have quality content to share. Read on for tips on crafting your trade show release.
Apr 02, 2015 Top Ten Tips to Format Your Press Release
Have you ever written a release that just didn’t perform as well as you had hoped? You had great content, great links, and one heck of a great angle, but you only received handful of click-throughs to your website? It was probably not your content that resulted in a lackluster performance, but the formatting. I get […]
Feb 19, 2015 Updating Your Tactical Mix in The New PR Landscape
Strategic communications teams are tasked with owning the brand story and providing consistent messaging to the marketplace, while tracking outcomes and proving ROI. But due to fragmented audiences across a multitude of channels and screens, these focus areas are an even greater challenge to manage. Images and videos serve as the one unifier across all […]
Nov 25, 2014 Corrections and Disregards: What You Need to Know
Looking to press the “recall” button on that press release you just sent out? It happens more often than you’d think: the approved version of a release is lost in the ether, a product launch is rolled back, a personnel change impacts quote attribution and/or media contact, all leading to the question: how can I […]