According to the recently-released annual Ranking Factors Study from Searchmetrics, Google has made some big changes in how its algorithm evaluates content and assign search rank.   Content quality is the recurring theme of the study, which offers important lessons and opportunities for content marketers, public relations pros, bloggers and anyone else publishing digital content on the […]

Summary:  Brand mentions and earned media comprise the implied links Google has patented as part of its search algorithm, codifying the impact PR has on search results.   In a patent for search engine ranking methods that was granted on March 25, Google codified the role earned media plays in search rank.  The patent describes […]

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