Although the release dates in your PR editorial calendar need to be flexible, there are many other things you should track to better manage your public relations projects and get your press releases back on track when things run amok.
Corporations are rapidly extending their communications to the global marketplace, both in developed and emerging economies. Here are four steps to communicating your message effectively with international regions.
Press releases are becoming more common as a way for content marketers and blog managers to drive traffic to their owned media channels. Learn how to develop and execute a content release strategy from start to finish.
It’s tempting to fall into the habit of pushing out a single press release before moving on to your next project. However, there are many times when sending out multiple press releases around a topic can dramatically increase results.