Jan 20, 2016
When sending a press release, there can be a lot of pieces to juggle. Check out these A-to-Z press release tips for a refresher on how to write and distribute content that not just gets noticed, but also drives audience action.
Jan 12, 2016
Audiences are rapidly adopting new technology, and PR pros must be ready. Luckily, there are things you can do now, even if you aren’t ready to host your next press conference or media interview via hologram.
With so many webinars to choose from, it can be easy to miss out on tips from the best of the best. The good news: We’ve gone through our 2015 archives and selected five must-watch webinars for PR and marketing professionals.
Just like Santa and snowmen, procrastination is one of the biggest constants of the holiday season. The good news is there’s still time for pitching the media on your brand’s last-minute holiday story. Here are three tips to help.
When cultivating a global audience with your press releases and content, it’s important to be mindful of other nations’ holidays. Read on to learn about unique world holidays, plus three tips for effective international communications.
From extending your brain power to increasing audience engagement with your content, there are so many reasons doodles should be a part of your work life and content marketing strategy. Follow these 7 steps to start doodling today.
Statistics show that the most effective content marketers document their strategy. Not sure where to start? Our step-by-step planning guide and sample 2016 editorial calendar are the perfect tools to help prepare for the new year.
Dec 01, 2015
The end of the year is a time for both reflection and planning. To help you get your 2016 PR and marketing plan started, here are some of the year’s top articles about press release best practices and trends.
When you talk about turkey with all the trimmings, what do you call the dish that accompanies the bird? Our Grammar Hammer tackles the stuffing vs. dressing debate and why it’s important to understand a language’s regional variations.
Taking a data-driven approach to your press release strategy can result in an increase of views, engagement, and other important content metrics. Answer these six questions to begin planning your own press release A/B test.
How can you ensure your press release gets in front of the right audience when there’s so much competition for attention? These 4 tips will help you write a press release that cuts through the clutter and makes a lasting impression.
The holidays offer a number of opportunities to create compelling content. Inspired by the popular carol, here are “12 Days of Content Ideas” to fill your press release and editorial calendars with holiday-themed treats for everyone.
Corporate expansion often comes with its share of growing pains, but it can also be a great opportunity. Learn how to showcase the impact your growth will have with these writing tips for corporate expansion press releases.
Regularly distributing press releases can dramatically increase results. But what situations call for more than one release? Here are 3 examples where multiple releases can do a better job at achieving your communications objectives.
As holiday party season approaches, there’s one type of get-together that product marketers want to be invited to: the holiday product round-up. Learn how to write a feature release that will land you an invite.
It used to be acceptable to wait until the day before or first day of a trade show to announce your event news. That’s no longer the case. Here are 4 tips to help you navigate press release timing in today’s trade show news cycle.
Press releases are becoming more common as a way for content marketers and blog managers to drive traffic to their owned media channels. Learn how to develop and execute a content release strategy from start to finish.
May 04, 2015
PR professionals are the Jedi Masters of the communications galaxy. A Public Relations Jedi is on a lifelong quest for knowledge, brings harmony where there is crisis and chaos, and uses ‘the Force’ of powerful communications to defend and protect their brand and organization. In the spirit of #MayThe4thBeWithYou, the annual celebration of George Lucas’s Star Wars franchise, members of […]
Apr 23, 2015
For public companies in North America, sending press releases at 8:00 AM Eastern makes sense – material news is best sent before the market opens or after it closes. For all other organizations, especially those that don’t have a well established brand, they risk their news being lost in the crowd.