Apr 19, 2017 Earnings Pitfalls to Avoid
Corporate communications professionals can learn from past earnings release pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter.
Apr 17, 2017 Take Your Earnings Release to the Next Level
Every quarter, the earnings release raises the stakes for corporate communications professionals. Here’s how to plot your course.
Apr 05, 2017 Building Journalists’ Trust with Press Releases
At Cision/PR Newswire, trust is the foundation of our business. We would have no service to provide if not for trust. Our customers trust us to distribute their content and journalists trust us to have verified customers’ content.
There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media […]
Discover what journalists and customers consider newsworthy by tapping into your press release reporting. Learn how to decipher previous press releases’ data to deliver and distribute better content.
If you’ve persuaded audiences to read past your press release’s headline, the introduction is where you must seal the deal to keep them engaged. Follow these tips to write a press release introduction that delivers on your headline.
When it comes to press release writing, formatting and distribution, one size does not fit all. Check out our 3 press release templates for the key differences between breaking news, evergreen stories, and content marketing releases.
In this Content We Love, Esurance takes multichannel promotion to a whole new level before, during and after the big game by packaging their winning tv commercial, social media and audience-friendly story into a multimedia news release.
Press releases aren’t just for PR anymore. Customers expect to be entertained on their channels and their terms, and a thoughtful content distribution strategy can help marketers gain influence in this audience-driven marketplace.
Jan 20, 2016 Press Release Tips from A to Z [Infographic]
When sending a press release, there can be a lot of pieces to juggle. Check out these A-to-Z press release tips for a refresher on how to write and distribute content that not just gets noticed, but also drives audience action.
Jan 12, 2016 3 Emerging Technologies PR Needs to Prepare For
Audiences are rapidly adopting new technology, and PR pros must be ready. Luckily, there are things you can do now, even if you aren’t ready to host your next press conference or media interview via hologram.
With so many webinars to choose from, it can be easy to miss out on tips from the best of the best. The good news: We’ve gone through our 2015 archives and selected five must-watch webinars for PR and marketing professionals.
Just like Santa and snowmen, procrastination is one of the biggest constants of the holiday season. The good news is there’s still time for pitching the media on your brand’s last-minute holiday story. Here are three tips to help.
When cultivating a global audience with your press releases and content, it’s important to be mindful of other nations’ holidays. Read on to learn about unique world holidays, plus three tips for effective international communications.
From extending your brain power to increasing audience engagement with your content, there are so many reasons doodles should be a part of your work life and content marketing strategy. Follow these 7 steps to start doodling today.
Statistics show that the most effective content marketers document their strategy. Not sure where to start? Our step-by-step planning guide and sample 2016 editorial calendar are the perfect tools to help prepare for the new year.
Dec 01, 2015 The Best Press Release Tips of 2015
The end of the year is a time for both reflection and planning. To help you get your 2016 PR and marketing plan started, here are some of the year’s top articles about press release best practices and trends.
When you talk about turkey with all the trimmings, what do you call the dish that accompanies the bird? Our Grammar Hammer tackles the stuffing vs. dressing debate and why it’s important to understand a language’s regional variations.
Taking a data-driven approach to your press release strategy can result in an increase of views, engagement, and other important content metrics. Answer these six questions to begin planning your own press release A/B test.