In this week’s Content We Love, we’re going to take a look at how one company leveraged their participation in a trade-show to bring attention to a new line of products. The 2015 International Home + Housewares Show earlier this month sold out with 2,115 exhibitors and had an increase in total buyer attendance. This […]

Today we are going to dissect how each component of your press release can drive readership and engagement if done correctly. The first and perhaps most overlooked component of a press release is the headline.

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

CVS Caremark recently dominated headlines when they announced a stunning decision to ban the sale of cigarettes in their stores. The bold move sparked a nationwide discussion on the role of pharmacies in providing healthcare to their customers and set a new standard for the industry. Now let’s be honest, a large corporation forgoing $2 […]

Have you changed up your press release tactics?  For an upcoming infographic and post, we’re doing an informal poll of public relations pros.  Take a second to respond below, and then check back next week to see how your response compares to what your peers say. And while you’re at it, please share this poll […]

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