Mar 27, 2015
In this week’s Content We Love, we’re going to take a look at how one company leveraged their participation in a trade-show to bring attention to a new line of products. The 2015 International Home + Housewares Show earlier this month sold out with 2,115 exhibitors and had an increase in total buyer attendance. This […]
Mar 25, 2015
Today we are going to dissect how each component of your press release can drive readership and engagement if done correctly. The first and perhaps most overlooked component of a press release is the headline.
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
CVS Caremark recently dominated headlines when they announced a stunning decision to ban the sale of cigarettes in their stores. The bold move sparked a nationwide discussion on the role of pharmacies in providing healthcare to their customers and set a new standard for the industry. Now let’s be honest, a large corporation forgoing $2 […]
Feb 12, 2014
Have you changed up your press release tactics? For an upcoming infographic and post, we’re doing an informal poll of public relations pros. Take a second to respond below, and then check back next week to see how your response compares to what your peers say. And while you’re at it, please share this poll […]