Nov 09, 2016 How to Plan Content for Your Product Launch
Product collateral, email, advertising, and demo videos are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Here are tips on tapping into these tools effectively.
Launching a product at a trade show can help you earn attention and customers for your new product. However, it does come with risks. Avoid the tension by asking these four questions before unveiling a product at your next trade show.
When it comes to your holiday PR strategy, don’t overlook the importance of product samples – a requirement of many traditional and digital media outlets. Use our checklist before shipping this season’s samples to editors.
When communicating your message across any medium, look for opportunities to reinforce your brand story. Here are three ways visual consistency can turn your brand into an icon.
When product and marketing teams are aligned, brands can take their product launches to the next level, inspiring customers to adopt and advocate for new products. Here are content and product managers’ tips for working together better.
Are you mining as much as you can from the information your product, sales and marketing teams are collecting? Learn how to collaborate with teams across your company to uncover a treasure trove of actionable marketing intelligence.
With so many channels informing your customers’ decisions, disingenuous product marketing will fall flat. Successful products come from being authentic, and authenticity comes from ingraining these 4 characteristics into your process.
The holidays offer a number of opportunities to create compelling content. Inspired by the popular carol, here are “12 Days of Content Ideas” to fill your press release and editorial calendars with holiday-themed treats for everyone.
As holiday party season approaches, there’s one type of get-together that product marketers want to be invited to: the holiday product round-up. Learn how to write a feature release that will land you an invite.
The story of your product launch isn’t that your brand has a new product. Learn how to plan, execute and measure the marketing of your next product launch by registering for PR Newswire’s upcoming webinar on September 16.
Jan 16, 2015 Content We Love: Unconventional Product Marketing
Not every company sells the new, “cool” product that makes the top of their target customer’s “must-have” wishlist. Sometimes a particular product or solution only becomes of interest when the buyer has discovered a previously unidentified need and has already begun researching options. At this point, the buyer knows what problem they want to solve […]