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  • Tagged in earned media, PR, pr agency, public relations
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Much like Westworld’s eclectic mix of the wild-west past and a science-fiction future, PR agencies are faced with the daunting task of mixing traditional PR expectations with an evolving media landscape.

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  • Tagged in Media Relations, public relations, audience research
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A journalist’s coverage area is only one of many things to consider in your media relations strategy. Here are 4 ways understanding an individual’s preferences and behaviors can help avoid misunderstandings when pitching journalists.

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  • Tagged in earned media, public relations, webinar
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Join Cision SVP of Marketing Ken Wincko and Sodexo Vice President of Public Relations Steve Cox on Wednesday, November 16 at 2 p.m. ET for a free webinar about the shift in paid, earned and owned media.

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  • Tagged in earned media, communications strategy, public relations
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It’s not a secret anymore – it’s the norm in today’s communications landscape: Success is all about mastering the media mix. Cision’s director of communications shares her journey to this moment at the dawn of the industry’s next era.

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  • Tagged in PRSA, Cision, public relations
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Fall is a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. Here’s where you can find Cision October 23, 24 and 25 at #PRSAICON.

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  • Tagged in Media Relations, crisis communications, public relations
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Preventing a brand-damaging event can’t always be avoided, but the way your brand reacts to the media when they catch you off guard or ask tough questions can impact the outcome of the conversation. Here’s how to be prepared.

  • Posted in Press Release Quick Tips, Public Relations
  • Tagged in nonprofit, press release distribution, public relations
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The digital era has opened the door to new press release metrics, proving that content distribution is capable of much more than earning media pickup. Here are 3 reasons press release distribution will pay off for your nonprofit.

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  • Tagged in Marketing Strategy, PR strategy, Branding, public relations
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Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions.

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  • Tagged in Media Relations, Social Media, public relations
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How you target your PR outreach via social media depends on the type of journalist and their preferences. Cision’s 2016 Global Social Journalism Study breaks down the five types of social media-using journalists and how to reach them.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in media targeting, Media Relations, Influencer Marketing, public relations
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Pitching journalists and influencers has long been an important aspect of a well-planned public relations strategy. Here are five things to keep in mind as you prepare your media outreach strategy.

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  • Tagged in PR strategy, public relations
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As business demands skyrocket, best practices shift and resources shrink, most of us are working on PR and marketing teams that must be leaner and meaner in how they approach their projects. Learn how to do a lot with little.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in marketing, PR, agency, public relations, RFP
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Global communications can be a challenge. Whether you wish to work with an agency located in your home country or work directly with one in a target country, the process for determining which one is best for the job is universal. It all starts with a detailed RFP.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, PR, international PR, press release distribution, public relations
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You have a press release that needs to go out.  It’s an important one for your organization and you want to get everything to be just right – including the time and date of issuance.  You have been tasked with getting the news out at the same time to all important outlets. Oh, and yes, the […]

  • Tagged in PR, targeting, media moves, media, public relations
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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department.   To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand Across the Web ABC News (New York, NY): Reena Ninan (@reenaninan) has been promoted to Co-Anchor of “World News […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in marketing, press release, Integrated Marketing, Content Marketing, multimedia news release, public relations, Content We Love
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In this week’s Content We Love, we’re going to take a look at how one company leveraged their participation in a trade-show to bring attention to a new line of products. The 2015 International Home + Housewares Show earlier this month sold out with 2,115 exhibitors and had an increase in total buyer attendance. This […]

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  • Tagged in Media Relations, Social Media, crisis communications, public relations
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Crises are always difficult and rarely expected, but being prepared can mean the difference between success and failure for a brand. Being able to refer to a well thought-out crisis plan can make a bad situation manageable, and it helps all internal team members get on board with what needs to happen. Yet, crisis plans are not a one-size-fits-all […]

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  • Tagged in public relations
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A commonly asked question in this industry is: “What does a PR professional do?” Even after four years of studying public relations in college and reading countless definitions, defining a PR professional’s job is still difficult, but vital, to master. PRSA states, “Public relations is a strategic communication process that builds mutually beneficial relationships between […]

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  • Tagged in public relations
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Edelman’s Managing Director of Corporate and Public Affairs, Ron Guirguis, recently joined PR Newswire’s SVP of Marketing, Ken Wincko, for an executive roundtable where they discussed the behaviors that companies must exhibit to build trust and create an army of stakeholder evangelists. We are recapping their conversation in a two-part series; today’s post will address […]

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  • Tagged in public relations
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The business of PR is multifaceted and ever-changing,  which means some of the tactics that used to work no longer cut it. Creativity is a must for making a story stand out, but sometimes those moments of inspiration don’t come as easily as others.  For PR pros who are typically expected to have all the […]

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  • Tagged in Content Marketing, public relations
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Almost 20% of press release views on PR Newswire’s web site originate on a mobile device. Summary:  Mary Meeker’s most recent presentation on internet trends (given yesterday at the Re/Code Code Conference) emphasized the powerful growth of the mobile web. In this post we summarize key points from Meeker’s discussion in terms of impact for […]

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