Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

The business of PR is multifaceted and ever-changing,  which means some of the tactics that used to work no longer cut it. Creativity is a must for making a story stand out, but sometimes those moments of inspiration don’t come as easily as others.  For PR pros who are typically expected to have all the […]

Almost 20% of press release views on PR Newswire’s web site originate on a mobile device. Summary:  Mary Meeker’s most recent presentation on internet trends (given yesterday at the Re/Code Code Conference) emphasized the powerful growth of the mobile web. In this post we summarize key points from Meeker’s discussion in terms of impact for […]

Twitter’s new design – mirroring Facebook’s layout and emphasizing visuals – reinforces the importance of using multimedia elements in communications. However, the new layout offers more opportunity for brands than initially meets the eye.  (See related: Coming soon from Twitter) Surfacing granular content (& winning attention) The brands that do it best know that Twitter […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

With the proliferation of social media channels, employees have become 24/7 brand ambassadors for their companies and the lines between internal and external communications are continuously blurring. Therefore, employers have as much of a responsibility to engage and inspire their internal staff as they do with external audiences. The tactics discussed at Business Development Institute’s Internal […]

According to a recent study sponsored by InPowered and conducted by Nielsen, content marketing is 88% less effective than public relations, due in large part to the outsize influence earned media wields over the public.    According to the study, earned media – defined as content created by credible third party experts – consistently provided […]

As the digital age transforms how people find, consume, and share information, media outlets are being challenged to retool their newsrooms and evolve their coverage. Despite limited resources, news organizations are investing heavily on people and technology to deliver stories that satisfy audience appetites for rich visuals, mobile-friendly design, and up-to-the minute reporting. The panelists […]

What is PR?  This question cropped up on a webinar last week, and it got me thinking. Traditionally PR has been about managing public opinion; however the organization one represents defines their various publics.   It starts with building awareness, and then through the deployment of messaging or experiences, the emotional responses are elicited, opinions are shaped […]

Chicago at minus 2. #chiberia #vine312 https://t.co/FyGcS7fN5I — Scott Kleinberg (@scottkleinberg) January 27, 2014 I live in the Chicago suburbs, and we’re freezing our tailfeathers off tonight as the polar vortex makes another swing through the Midwest. As I write this post, the temperature is -4 F.  However, the fun is just starting.  We’re going […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here. U.S. News & World Report (Washington, DC): Gary Emerling (@gcemerling) […]

A trip to the mechanic for a simple car repair delivers a lesson for our blogger in the PR ramifications of  how the availability of digital information can impact a business.  Conclusion: Transparent business practices are an important driver of great public relations.  My coffee maker was on the fritz and the thermometer read -9 degrees […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

For the first time this year, tablets and smartphones surpassed desktop usage for shopping and social networking, marking 2013 as “the year we all went mobile.” The influx of new communication tools inspired PR and marketing pros to rethink traditional tactics in order to better accommodate the needs of their audiences. Beyond PR’s top blog […]

earlier this month,  I attended an event hosted by Business Development Institute and PR Newswire that focused on communications in the financial services industries, but included lessons most communicators can appreciate. There were several short presentations with different speakers and topics that took place during the event. Here are some of the important topics and […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Mega-superstar Beyoncé  shocked millions of fans when she simultaneously announced and released her fifth studio album on iTunes over the weekend, just before midnight on December 12th. In a more surprising twist, each song on the self-titled record is accompanied by its own music video. With the help of an Instagram video and an official press release, […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news.  Learn more about Agility media targeting here.  Huffington Post (@HuffingtonPost): Kiki Von Glinow (@KikiVonGlinow) is the new Managing Editor. The Hill […]

In the wake of the recent conversation about the value of newswire services, I thought I’d share an email I received from an old friend, who works at a major print outlet in Chicago.  Hey Sarah!  I’ve got a work-related problem and wonder if you can help me find a solution: I’m a digital news […]

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