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Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions.

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How you target your PR outreach via social media depends on the type of journalist and their preferences. Cision’s 2016 Global Social Journalism Study breaks down the five types of social media-using journalists and how to reach them.

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  • Tagged in media targeting, Media Relations, Influencer Marketing, public relations
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Pitching journalists and influencers has long been an important aspect of a well-planned public relations strategy. Here are five things to keep in mind as you prepare your media outreach strategy.

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As business demands skyrocket, best practices shift and resources shrink, most of us are working on PR and marketing teams that must be leaner and meaner in how they approach their projects. Learn how to do a lot with little.

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  • Tagged in marketing, PR, agency, public relations, RFP
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Global communications can be a challenge. Whether you wish to work with an agency located in your home country or work directly with one in a target country, the process for determining which one is best for the job is universal. It all starts with a detailed RFP.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, PR, international PR, press release distribution, public relations
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You have a press release that needs to go out.  It’s an important one for your organization and you want to get everything to be just right – including the time and date of issuance.  You have been tasked with getting the news out at the same time to all important outlets. Oh, and yes, the […]

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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department.   To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand Across the Web ABC News (New York, NY): Reena Ninan (@reenaninan) has been promoted to Co-Anchor of “World News […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in marketing, press release, Integrated Marketing, Content Marketing, multimedia news release, public relations, Content We Love
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In this week’s Content We Love, we’re going to take a look at how one company leveraged their participation in a trade-show to bring attention to a new line of products. The 2015 International Home + Housewares Show earlier this month sold out with 2,115 exhibitors and had an increase in total buyer attendance. This […]

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  • Tagged in Media Relations, Social Media, crisis communications, public relations
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Crises are always difficult and rarely expected, but being prepared can mean the difference between success and failure for a brand. Being able to refer to a well thought-out crisis plan can make a bad situation manageable, and it helps all internal team members get on board with what needs to happen. Yet, crisis plans are not a one-size-fits-all […]

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A commonly asked question in this industry is: “What does a PR professional do?” Even after four years of studying public relations in college and reading countless definitions, defining a PR professional’s job is still difficult, but vital, to master. PRSA states, “Public relations is a strategic communication process that builds mutually beneficial relationships between […]

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Edelman’s Managing Director of Corporate and Public Affairs, Ron Guirguis, recently joined PR Newswire’s SVP of Marketing, Ken Wincko, for an executive roundtable where they discussed the behaviors that companies must exhibit to build trust and create an army of stakeholder evangelists. We are recapping their conversation in a two-part series; today’s post will address […]

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The business of PR is multifaceted and ever-changing,  which means some of the tactics that used to work no longer cut it. Creativity is a must for making a story stand out, but sometimes those moments of inspiration don’t come as easily as others.  For PR pros who are typically expected to have all the […]

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  • Tagged in Content Marketing, public relations
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Almost 20% of press release views on PR Newswire’s web site originate on a mobile device. Summary:  Mary Meeker’s most recent presentation on internet trends (given yesterday at the Re/Code Code Conference) emphasized the powerful growth of the mobile web. In this post we summarize key points from Meeker’s discussion in terms of impact for […]

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Twitter’s new design – mirroring Facebook’s layout and emphasizing visuals – reinforces the importance of using multimedia elements in communications. However, the new layout offers more opportunity for brands than initially meets the eye.  (See related: Coming soon from Twitter) Surfacing granular content (& winning attention) The brands that do it best know that Twitter […]

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  • Tagged in Press Release Tips, public relations
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According to a recent study sponsored by InPowered and conducted by Nielsen, content marketing is 88% less effective than public relations, due in large part to the outsize influence earned media wields over the public.    According to the study, earned media – defined as content created by credible third party experts – consistently provided […]

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  • Tagged in Media Relations, public relations
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As the digital age transforms how people find, consume, and share information, media outlets are being challenged to retool their newsrooms and evolve their coverage. Despite limited resources, news organizations are investing heavily on people and technology to deliver stories that satisfy audience appetites for rich visuals, mobile-friendly design, and up-to-the minute reporting. The panelists […]

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What is PR?  This question cropped up on a webinar last week, and it got me thinking. Traditionally PR has been about managing public opinion; however the organization one represents defines their various publics.   It starts with building awareness, and then through the deployment of messaging or experiences, the emotional responses are elicited, opinions are shaped […]

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Chicago at minus 2. #chiberia #vine312 https://t.co/FyGcS7fN5I — Scott Kleinberg (@scottkleinberg) January 27, 2014 I live in the Chicago suburbs, and we’re freezing our tailfeathers off tonight as the polar vortex makes another swing through the Midwest. As I write this post, the temperature is -4 F.  However, the fun is just starting.  We’re going […]

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  • Tagged in Media Monitoring, public relations
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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department.   U.S. News & World Report (Washington, DC): Gary Emerling (@gcemerling) is the new Senior News Editor and Alan Neuhauser (@alneuhauser) is a new Reporter at @usnews. Bloomberg News – Washington Bureau (Washington, DC): Former Politico White House Reporter […]

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  • Tagged in reputation management, public relations
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A trip to the mechanic for a simple car repair delivers a lesson for our blogger in the PR ramifications of  how the availability of digital information can impact a business.  Conclusion: Transparent business practices are an important driver of great public relations.  My coffee maker was on the fritz and the thermometer read -9 degrees […]

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