Understanding the basics of brand building is an important part of marketing success, but getting it right can be challenging. Don’t risk squandering your efforts by making one of these common marketing mistakes.
Local marketing strategies offer today’s small businesses more opportunities than ever. If you’re looking to draw in loyal customers, your local marketing efforts must be prioritized. Get started with these tips.
Apr 26, 2016 4 Small Steps that Pack a Big PR Punch
This year’s National Small Business Week theme – “Dream Big, Start Small” – is an excellent reminder of the challenges new business owners face. Here are 4 public relations tactics that will help you achieve big visibility on a small budget.
Mar 30, 2016 Trade Show Marketing Tips for First-Time Exhibitors
Exhibiting at your first trade show feels a lot like the first day of school. Everyone else seems to know where they’re going; you’re not even sure you’re in the right building. Navigate the chaos with these trade show marketing tips.
Staying ahead of the marketing curve is more important than ever for small business owners. But when you’re doing it with limited budgets, staff and resources, it’s a daunting task. Here are 4 budget-friendly tips to broaden your reach.
For business owners with limited budgets and resources, devising a comprehensive marketing plan that includes PR and content marketing is often overlooked. However, you don’t have to break the bank if you ask yourself these questions.